Latest / The Manufacturing Marketer
Sales Enablement w/ Luke Wittenbraker | IMC Live
It’s the age old question: “How can sales and marketing work better together?” Particularly when it comes to sales enablement. Marketing doesn’t want to be a brochure-making factory, and sales doesn’t want to be left high and dry without the materials they need. Where’s the balance? Today, we’re joined by a special guest with a unique perspective, Luke Wittenbraker, marketing and sales director at Mactech, to talk about how to better enable your sales team.
The skinny
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