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CRM crawl, walk, run: Building a better revenue engine for manufacturers w/ Connor Phillips | IMC Live
What separates a CRM that creates clarity from one that creates chaos? In this episode of IMC Live, Gorilla 76 strategist Connor Phillips breaks down how industrial marketers can turn their CRM into a true revenue-driving command center. From cleaning up messy data and improving CRM hygiene to implementing automation, lead scoring and AI-powered workflows, Connor walks through the “crawl, walk, run” framework for building a CRM system that sales and marketing teams can actually trust and use. You’ll learn: Why CRM hygiene matters more than flashy automation How to standardize data across…
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