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Show up or get left out: Tailoring your digital presence for AI search w/ Erik Schlosser | IMC Live
If you're not referenced, you're invisible.
That's how Gorilla 76 founder Joe Sullivan frames AI search, and it's the problem we take on in this episode. Keyword stuffing doesn't work on an LLM. You either answer your buyers' questions well enough to get cited, or you're not in the conversation.
This episode is a recording of IMC Live from August 6, 2026. Gorilla 76 Strategist Erik Schlosser joins hosts Allen Fennewald and Chelsey Trevino, plus a room full of industrial marketers asking their own questions.
Erik says that most manufacturers respond to AI search backward. They feel behind, so…
The skinny
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