Shows / Sleeping Barber - A Marketing Podcast
Sleeping Barber - A Marketing Podcast
Ready to rethink business strategy and supercharge your marketing game? Join hosts Marc Binkley and Vassilis Douros as they break down big questions at the crossroads of strategy, marketing effectiveness, and creative impact. From real-world case studies to hot-off-the-press business news, each episode dives deep into how modern companies navigate complexity. Plus, interviews with global thought leaders bring you fresh insights and actionable strategies to drive growth and build unforgettable…
Episodes
Sleeping Barber - A Marketing PodcastSBP 072: The Barber's Brief - May 23, 2024
Send us Fan Mail Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we…
Sleeping Barber - A Marketing PodcastSBP 071: Niche Does Not Mean Tiny. With Dr. Hermann Simon
Send us Fan Mail Ever wondered about the companies leading global markets from behind the scenes? Our latest podcast episode features Dr. Hermann Simon, who…
Sleeping Barber - A Marketing PodcastSBP 070: The Barber's Brief - May 9, 2024
Send us Fan Mail Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we…
Sleeping Barber - A Marketing PodcastSBP 069: Slaying Marketing's Sacred Cows. With Dale Harrison.
Send us Fan Mail This week's episode of the Sleeping Barber podcast features Dale W. Harrison, Commercial Strategy & Marketing Effectiveness Consultant @…
Sleeping Barber - A Marketing PodcastSBP 068: The Barber's Brief - April 25, 2024
Send us Fan Mail Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we…
Sleeping Barber - A Marketing PodcastSBP 067: The Mindless Marketers, with Conor Byrne.
Send us Fan Mail We're thrilled to announce a new segment featuring a friend of the podcast and fellow podcast host of That's What I Call Marketing, Conor…
Sleeping Barber - A Marketing PodcastSBP 066: The Barber's Brief - April 10, 2024
Send us Fan Mail Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we…
Sleeping Barber - A Marketing PodcastSBP 065: 100% Brand Loyalty Is Not Normal. With Ethan Decker.
Send us Fan Mail Are you ready to challenge your marketing beliefs and uncover the truths that could skyrocket your brand's growth? In our latest podcast…
Sleeping Barber - A Marketing PodcastSBP 064: The Barber's Brief - March 28, 2024
Send us Fan Mail Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we…
Sleeping Barber - A Marketing PodcastSBP 063: Easy to Mind, Easy to Find. A Conversation About Physical Availability, With Arry Tanusondjaja.
Send us Fan Mail Ever wondered why some brands dominate the market while others struggle to get noticed? The latest episode of the Sleeping Barber Podcast…
Sleeping Barber - A Marketing PodcastSBP 062: The Barber's Brief - March 13, 2024
Send us Fan Mail Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we…
Sleeping Barber - A Marketing PodcastSBP 061: A Better Way To Segment Markets. With Tony Ulwick.
Send us Fan Mail Unravelling the enigma of customer needs can often feel like searching for a needle in a haystack, but what if we told you that the needle…
Sleeping Barber - A Marketing PodcastSBP 060: The Barber's Brief - February 28, 2024
Send us Fan Mail Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we…
Sleeping Barber - A Marketing PodcastSBP 059: TV - The Most Powerful Ad Medium? With Angela Voss.
Send us Fan Mail It used to be that we all tuned in at 8 pm on Thursdays to watch Cosby, Friends, Will & Grace, etc. Now, streaming video is everywhere and…
Sleeping Barber - A Marketing PodcastSBP 058: The Barber's Brief - February 15, 2024
Send us Fan Mail Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we…
Sleeping Barber - A Marketing PodcastSBP 057: Put Best Practice Into Practice. With Dr. Grace Kite.
Send us Fan Mail We're thrilled to have Dr. Grace Kite back with us this week on the show. As the Founder & Economist at Magic Numbers & Magic Works, she…
Sleeping Barber - A Marketing PodcastSBP 056: The Barber's Brief - February 1, 2024
Send us Fan Mail Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we…
Sleeping Barber - A Marketing PodcastSBP 055: Scaling Up: Who Said So Besides You? With Christine Gillies.
Send us Fan Mail This week's show highlights Christine Gilles, named Globe & Mail’s Top Exec for 2023, and serving as the Chief Marketing and Product Officer…
Sleeping Barber - A Marketing PodcastSBP 054: The Barber's Brief - January 18, 2024
Send us Fan Mail Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we…
Sleeping Barber - A Marketing PodcastSBP 053: Live From New York, It's Marketing Effectiveness. With David Tiltman.
Send us Fan Mail The topic of marketing effectiveness has become quite polarized, particularly here in North America. While some embrace it, others find it too…
Sleeping Barber - A Marketing PodcastSBP 052: Future of Marketing Departments with Hanna Riberdahl and Kaj Johansson.
Send us Fan Mail In our first guest interview for 2024, we have the pleasure of hosting Hanna Riberdahl, CEO of the Swedish Federation of Advertisers (Sveriges…
Sleeping Barber - A Marketing PodcastSBP 051: The Barber's Brief - January 4, 2024
Send us Fan Mail Welcome to season 3 of The Sleeping Barber! We are kicking the year off with our Barber’s Brief segment where we cover news that caught our…
Sleeping Barber - A Marketing PodcastSBP 050: Love, Laughs and Power Rankings. With Conor Byrne and Elena Hengel.
Send us Fan Mail We decided to switch things up a bit for our last episode of the year. We roped in some of our pretty cool podcast buddies – Elena Hengel from…
Sleeping Barber - A Marketing PodcastSBP 049: The Barber's Brief - December 14, 2023
Send us Fan Mail Welcome to another episode of the Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a…
Sleeping Barber - A Marketing PodcastSBP 048: What If There Was No Sales or Marketing Budget? With Jeff Lowe.
Send us Fan Mail What if we have been approaching organizational design all wrong? What if there is a better way to align an organization with consumer needs?…
Sleeping Barber - A Marketing PodcastSBP 047: The Barber's Brief - November 30, 2023
Send us Fan Mail Welcome to another episode of the Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a…
Sleeping Barber - A Marketing PodcastSBP 046: Shattering Myths About High-Performance Leadership. With Eddie Obeng.
Send us Fan Mail Boy, do we have a treat for you today! On this episode of the Sleeping Barber Podcast, we are joined by Eddie Obeng, CEO and learning Director…
Sleeping Barber - A Marketing PodcastSBP 045: The Barber's Brief - November 16, 2023
Send us Fan Mail Welcome to another episode of the Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a…
Sleeping Barber - A Marketing PodcastSBP 044: NPS Exposed - What Does It Really Measure? With Prof. John Dawes.
Send us Fan Mail Net Promoter Score (NPS) has been a crucial part of the business world for nearly two decades. It was initially presented as the ultimate…
Sleeping Barber - A Marketing PodcastSBP 043: The Barber's Brief - November 2, 2023
Send us Fan Mail Welcome to another episode of the Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a…
Sleeping Barber - A Marketing PodcastSBP 042: Preparing For a Successful Q4. With Samantha Kelley.
Send us Fan Mail Right on time for the final sprint! Q4 marks the high-pressure season for countless advertisers and industries. While most are busy putting…
Sleeping Barber - A Marketing PodcastSBP 041: The Barber's Brief - October 19, 2023
Send us Fan Mail Welcome to another episode of the Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a…
Sleeping Barber - A Marketing PodcastSBP 040: Making a Promise to the Customer. With Roger Martin.
Send us Fan Mail Roger Martin returns to our show for a candid conversation on his recent research collaboration with WARC and the B2B Institute, "Making a…
Sleeping Barber - A Marketing PodcastSBP 039: The Barber's Brief - October 5, 2023
Send us Fan Mail Welcome to the first-ever episode of the "Barber's Brief." A bi-weekly segment that focuses on bringing the latest news that caught our…
Sleeping Barber - A Marketing PodcastSBP 038: How Branding Affects the Race for Talent. With Shelley Billinghurst.
Send us Fan Mail Many marketers often narrow their focus on branding, concentrating primarily on select elements such as an organization's visual identity…
Sleeping Barber - A Marketing PodcastSBP 037: The State of Programmatic in Canada. With Ben Wise and Jeremy Freedman.
Send us Fan Mail Today, we have a thrilling episode in store for you as we engage in a conversation with not just one, but two Heads of Programmatic Media from…
Sleeping Barber - A Marketing PodcastSBP 036: The Gravity of Ecommerce. With JP Castlin and James Hankins.
Send us Fan Mail We're thrilled to be back after our summer hiatus with an exciting new episode! In this installment of the Sleeping Barber Podcast, we have…
Sleeping Barber - A Marketing PodcastSBP 035: A Guide to Product Marketing, with Yasmeen Turayhi
Send us Fan Mail In this episode, we're thrilled to welcome our guest, Yasmeen Turayhi, the founder of Modern Product - a renowned product marketing consulting…
Sleeping Barber - A Marketing PodcastSBP 034: Bud Light, Barbie and Branding, with Emmanuel Probst
Send us Fan Mail This week on the Sleeping Barber Podcast, we have Emmanuel Probst, Global Lead - Brand Thought Leadership @ Ipsos and author of "Aseemblage."…
Sleeping Barber - A Marketing PodcastSBP 033: AI. Separating Fact From Fiction, with Darby Sieben and Craig Haney
Send us Fan Mail The topic on everyone's mind is AI, and we decided to jump into the conversation as well. Whether you're an enthusiast or a skeptic, there's…
Sleeping Barber - A Marketing PodcastSBP 032: To Persona or Not to Persona? That is the Question.
Send us Fan Mail Spurred by a class assignment, our hosts Marc and Vassilis engage in a riveting discussion, debating whether personas truly enhance…
Sleeping Barber - A Marketing PodcastSBP 31: When to Change Your Strategy, With Jennifer Riel
Send us Fan Mail In today's episode, we're joined by Jennifer Riel, Head of Global Strategy at IDEO. We dig deep into the importance of continual learning, the…
Sleeping Barber - A Marketing PodcastSBP 030: Solving for Incrementality, with Avinash Kaushik
Send us Fan Mail Welcome back to yet another episode of the Sleeping Barber Podcast. We're thrilled to have Avinash Kaushik, the Chief Strategy Officer at…
Sleeping Barber - A Marketing PodcastSBP 029: The Evolution of B2B Sales and Marketing, with Brent Adamson
Send us Fan Mail Keeping up with the latest trends and strategies can be challenging in a world where the B2B sales and marketing landscape constantly evolves…
Sleeping Barber - A Marketing PodcastSBP 028: The Evolution of Traditional Advertising, with Pierre Bouvard
Send us Fan Mail Have we come full circle? The evolution of traditional media has been significant over recent years, driven by changes in consumer behaviour…
Sleeping Barber - A Marketing PodcastSBP 027: A Conversation About Intent Based Marketing, With Marc and Vassilis
Send us Fan Mail Intent-based marketing is a highly versatile tactic that often falls under the umbrella of performance marketing, but is frequently overlooked…
Sleeping Barber - A Marketing PodcastSBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol
Send us Fan Mail On this edition of the Sleeping Barber podcast, we have the pleasure of hosting Carol Shmygol. She joins us to share her knowledge and…
Sleeping Barber - A Marketing PodcastSBP 025: Better Brand Health, with Jenni Romaniuk
Send us Fan Mail This week's episode welcomes Jenni Romaniuk, a renowned researcher and professor at the Ehrenberg-Bass institute. She is the author of some…
Sleeping Barber - A Marketing PodcastSBP 024: What Marketers Don't Know. With Tom Roach
Send us Fan Mail In this week's episode, we are thrilled to welcome Tom Roach, the VP of Strategy at JellyFish, a marketing performance company. During our…
Sleeping Barber - A Marketing PodcastSBP 023: Inflation Is Here To Stay. Now what? With Dr. Hermann Simon
Send us Fan Mail We are thrilled to have Dr. Hermann Simon return to our show. Dr. Simon has just published his newest book, "Beating Inflation: An Agile…
Sleeping Barber - A Marketing PodcastSBP 022: Modern Marketing Dilemmas, with Mary Kyriakidi
Send us Fan Mail In this episode, we're joined by Mary Kyriakidi, a Global Thought Leader at Kantar and a long-time friend of the show. We delve into her…
Sleeping Barber - A Marketing PodcastSBP 021: Customer Centricity and the Role of Marketing with Andrea Belk Olson
Send us Fan Mail Happy New Year, everyone! We are back with season 2 of the Sleeping Barber Podcast, and we are starting off with a bang! For our first episode…
Sleeping Barber - A Marketing PodcastSBP 020: The Sleeping Barber Season 1: Year in Review, with Marc and Vassilis
Send us Fan Mail As the curtain falls on the first season of the Sleeping Barber Podcast, Marc and Vassilis reflect on the many conversations with their guests…
Sleeping Barber - A Marketing PodcastSBP 019: Marketing Trends You Shouldn't Listen to, with Tom Goodwin
Send us Fan Mail Episode 19 is here, and it's a good one! We host Tom Goodwin, an advertising and media provocateur, speaker, and consultant. He is the author…
Sleeping Barber - A Marketing PodcastSBP 018: Confessions of a Pricing Man, with Prof. Hermann Simon
Send us Fan Mail On this week's episode of the Sleeping Barber Podcast, we are excited to welcome Prof. Hermann Simon to the show. Prof. Simon is a bestselling…
Sleeping Barber - A Marketing PodcastSBP 017: The Secrets to Ad Effectiveness, with Jon Evans and Orlando Wood.
Send us Fan Mail On this week's episode of the Sleeping Barber Podcast, we are delighted to have on the show two fantastic guests. Jon Evans, Chief Marketing…
Sleeping Barber - A Marketing PodcastSBP 016: The Importance of Cognitive Branding, with Sandeep Dayal
Send us Fan Mail In this episode of the Sleeping Barber Podcast, we speak with Sandeep Dayal, author of Branding Between the ears, to discuss how marketers can…
Sleeping Barber - A Marketing PodcastSBP 015: The Art of Budget Planning, with Dr. Grace Kite
Send us Fan Mail Budget planning. These two words can bring back nightmares for many marketers. A daunting task that pins marketers against finance departments…
Sleeping Barber - A Marketing PodcastSBP 014: Is Marketing in Trouble?
Send us Fan Mail Marketing. It's meant to be at the core of every business, bridging the gap between product and customer. In this episode of the sleeping…
Sleeping Barber - A Marketing PodcastSBP 013: Creating Great (Strategy) Choices, with Jennifer Riel
Send us Fan Mail After a small summer break, we are back to kick off the year's second half with a great guest lineup. In this week's episode, we welcome…