skinny.

Latest / Sleeping Barber - A Marketing Podcast

SBP 31: When to Change Your Strategy, With Jennifer Riel

Send us Fan Mail

In today's episode, we're joined by Jennifer Riel, Head of Global Strategy at IDEO. We dig deep into the importance of continual learning, the discipline required to make great choices, and the crucial lens for strategic monitoring while underlining the limited value of relying solely on historical data.

Jennifer also highlights the issue of investors' short-term obsession, how to diagnose bad strategy and the significance of annual strategic planning. Using the BlackBerry case study, we examine strategic decision-making during crises and the indicators signalling a need for…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.