Latest / Sleeping Barber - A Marketing Podcast
SBP 025: Better Brand Health, with Jenni Romaniuk
Send us Fan Mail
This week's episode welcomes Jenni Romaniuk, a renowned researcher and professor at the Ehrenberg-Bass institute. She is the author of some incredible books, including her most recent, Better Brand Health. Our conversation delves into several fascinating topics, such as why people dislike their brand trackers, loyalty, the fundamental principles of marketing, the challenges of differentiation, and useful tips for brand tracking and the marketing funnel.
With so much valuable information to absorb, be sure to tune in and be ready to engage in a thought-provoking discussion!…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.