Latest / Sleeping Barber - A Marketing Podcast
SBP 015: The Art of Budget Planning, with Dr. Grace Kite
Send us Fan Mail
Budget planning.
These two words can bring back nightmares for many marketers. A daunting task that pins marketers against finance departments in a game of chicken to see who blinks first. We know how difficult this process can be, so we called an expert to help us.
In this week's show, Dr. Grace Kite, Founder and economist, joins us from Magic Numbers to discuss budget planning, channel distribution, and what percentage of total revenue should be allocated to marketing. She also helps us understand the role of econometrics and shares how she really feels about CPA! This is a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.