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SBP 048: What If There Was No Sales or Marketing Budget? With Jeff Lowe.
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What if we have been approaching organizational design all wrong? What if there is a better way to align an organization with consumer needs?
In this week’s show, Jeff Lowe, Executive Vice President and Chief Commercial Officer of Smart Technologies, discusses how the gap between CMO-CEO, CMO-CFO, CMO-CRO, etc., can be bridged by removing sales and marketing silos with a Unified Commercial Engine (UCE). He also explains how a buyer journey map can be used to design an org chart and lead change management to support sales and marketing unification.
Jeff even sheds some light…
The skinny
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