SBP 034: Bud Light, Barbie and Branding, with Emmanuel Probst

Sleeping Barber - A Marketing Podcast · Jul 21, 2023 · 1h 13m

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This week on the Sleeping Barber Podcast, we have Emmanuel Probst, ⁠Global Lead - Brand Thought Leadership @ Ipsos and author of "Aseemblage." Join us as we delve into the thought process behind his latest book; we also discuss the need for brand managers to co-create with customers, analyze real-life brand case studies like Vaseline and Bud Light, and explore how brands can promise and deliver the right experience to their customers.

We also spend some time understanding the secret recipe of building a brand for longevity and learning what skills are needed to become a great…