SBP 051: The Barber's Brief - January 4, 2024

Sleeping Barber - A Marketing Podcast · Jan 4, 2024 · 37m

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Welcome to season 3 of The Sleeping Barber! We are kicking the year off with our Barber’s Brief segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week. Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ In the News Market-Based Asset Theory of Brand Competition | Byron Sharp, John Dawes, Kirsten Victory…