Shows / It's All Poetry

It's All Poetry
From marketing to spellcasting, words are humans' most powerful tool. So let's look at them with intention. In each episode, Nicole Cloutier is joined by a guest to do a deep dive into exactly one word. Where did it come from? What does it mean? Does that meaning align with how we use it? Should it? Guaranteed to change the way you think about the words we use every day. Released every Thursday when in season. Sign up for free weekly marketing prompts at https://www.nicolecopy.com/prompts
Episodes
It's All PoetryThe Prose of Conflict (with Shivani Mehta Bhatia)
Oh, hello to all you Prizefighting Poets, Warring Wordsmiths, and Vying Verbivores! Welcome back to It's All Poetry and the season we're lovingly referring to…
It's All PoetryStructure with Room to Grow (with Brigitte Flick)
Oh, hello to all you Piloted Poets, Logical Linguists, and Finely Tuned Phoneticists! Welcome to Season 6 of It’s All Poetry! Or, as we’re lovingly referring…
It's All PoetryCommunity and the Lure of the Disco Ball (with Kelly Porter)
Oh, hello to all you Public Poets, Local Linguists, and Neighborhood Nerds of Everything Word. In the final episode of this season, Nicole is joined by the…
It's All PoetryEverything is poetry (with Dr. Jim Peterson)
Oh hello, to all you "Piling Poets," "Scoffing Scops," and "Wide-Eyed Versifiers." We're continuing this season's theme of 'Mentor'tainers as Nicole sits down…
It's All PoetryCopy is Poetry with a Purpose (with Nicki Krawczyk)
Oh hello, to all you "Penciling Poets," "Lithoing Lexophiles," and "Verbalizing Vocababulists." We're continuing this season's theme of 'Mentor'tainers as…
It's All PoetryTending Your Digital "Garden" (with Podge Thomas)
Oh, hello to all you "Planting Poets," "Laboring Linguists," and "Weeding Word Nerds," and welcome to Episode 60 of It's All Poetry. This week's episode is an…
It's All PoetryEvery Seed Destroys Its “Container” (with Catherine LaSota)
Oh, hello to all you Packaged Poets, Localized Linguists, and Encapsulating Etymologists! And welcome back to Season 5 of It's All Poetry! We're so glad to…
It's All PoetryBuilding Your Own Boycott (with Alexa Speed)
Oh, hello to all you Picketing Poets, Lie-In Linguists, and Walkout Word Nerds. In this week's episode, Nicole is joined by Alexa Speed, an old friend, former…
It's All PoetryRitual is a Non-Negotiable (with Juliette Joseph)
Oh, hello to all you Punctilious Poets, Long-Standing Linguists, and Venerable Vocab-ulites. In this week's episode, Nicole is joined by the founder of Kindred…
It's All PoetryThe Ache of Belonging (with Sara El- Sayeh)
Oh, hello to all you Partnered Poets, Like-Minded Linguists, and Gregarious Grammatists. In this week's episode, Nicole sits down with writer, facilitator, and…
It's All PoetryInto the "Mystic" (with Cecily Sailer)
Oh, hello to all you psychic poets, legendary linguists, and veiled verbalists. In this week's episode Nicole sits down with tarot reader, creativity coach…
It's All PoetryConfronting Art (with Tara Leaver)
Oh, hello to all you pioneering poets, luxurious linguists, and visionary verb-ivores. In this week's episode Nicole sits down with painter and artist, Tara…
It's All PoetryThe Gravity of Power (with Leila Rao)
Oh, hello to you Potent Poets, Luring Linguists, and Vigorous Verbivores. In this episode, Nicole sits down with the founder of Cultural Cartography, Leila…
It's All PoetryBetween Prayer & Practice (with Cody Cook-Parrott)
Oh, hello to all you Prepping Poets, Line-Running Linguists, and Seasoning Semanticists. In this week’s episode, we welcome back the writer, artist, and the…
It's All PoetryA Sad Pleasure & The Meaning of Nostalgia (with Adrienne Sloan)
Oh, hello to all you Pining Poets, Longing Linguists, and Wistful Word Nerds. In this week’s episode, Nicole sits down with artist-researcher and…
It's All PoetryRadical Takes Root (with Jen Gurecki)
Oh, hello to all you Progressive Poets, Eccentric Elegists, and Bohemian Balladeers. In this week’s episode on “Radical,” Nicole has a thought-provoking…
It's All PoetryDefining 'Jewel' & Handcrafting Joy (with Erika Rose Mark)
Oh, hello to all you Polished Poets, Exquisite Etymologists, and "Gaudy Gifts who love to gab" and welcome to It's All Poetry. In this Episode, Nicole is…
It's All PoetrySustain, Maintain, & Entertain: Redefining Sustainability (with Kim Grob)
Oh, hello to all you Planet-Friendly Poets, Renewable Rhapsodists, and Symbiotic Scribes. In this week’s “energy-efficient” episode, Nicole talks with content…
It's All PoetryBecoming Aware & Defining Conscious (with Verena Borell)
Oh, hello to all you Perceiving Poets, Lucid Linguaphiles, and Observing Epeolatrists (that’s a deep cut). In this episode of IAP, Nicole looks inward with the…
It's All PoetryDefiant Play & Defining Creativity (w/ Michaela Ayers)
Oh, hello to all you playful poets, language lovers, and verbivores. In the second episode of season four, Nicole is joined by the founder of Nourish, Michaela…
It's All PoetryThe Space Between Drafts: Redefining “Edit” (with Emily Doucet)
Oh, Hello to all you polished poets, reword nerds, and lexomancers. We are back! And in our "first draft" episode of season 4, Nicole is joined by the founder…
It's All PoetryTending to your creative life (with Dr. Kate Henry)
Nicole is joined by Dr. Kate Henry, productivity coach and author of Tend To It, for a thoughtful conversation about gardens, grief, and living with intention…
It's All PoetrySteady & She Goes (with Amanda Laird)
In this episode, Nicole sits down with the founder of Slow and Steady Studio, Amanda Laird. The two explore steadiness as something alive, wobbly, and deeply…
It's All PoetryVisibility & The Radiant Risks of Being Seen (with Britt Broekhaus)
In this episode, somatic astrologer Britt Broekhaus and Nicole peer into why being seen is so often terrifying, how invisibility can feel like a refuge, and…
It's All PoetryGrief & Making Space for Something New (with Uma Girish)
In this episode, Nicole and grief companion Uma Girish unpack grief as a loss of connection, a physical experience, and an invitation to live more…
It's All PoetryWhat an "entangled" web we weave (with M. Barney)
Two-Spirit Shoshone and Hoopa doula, writer, and public health storyteller Madison Murphy Barney joins Nicole to explore entanglement as intimacy…
It's All Poetry"Productivity" but with boundaries (with Dr. Taylor Allbright)
What if the word productive isn’t just about getting things done — but a reflection of centuries of moral judgment, capitalist pressure, and deeply…
It's All Poetry“Wealth," money, and meaning (with Rachel Duncan)
“Wealth” often sounds like a number. But what if it’s actually a feeling? In this cozy conversation, financial therapist Rachel Duncan shares her personal and…
It's All PoetryGrowth, Balance, and Fish “Scales” (with Sarah Kuiken)
Is scale about climbing higher, shedding layers, or finding balance? Nicole sits down with writer and longtime collaborator Sarah Kuiken to explore this…
It's All PoetryEveryday “Magic” (with Sarah Dittmore and Kaitlyn Gulock)
What makes something truly magical? The ritual? The mystery? Or simply the act of believing something more is possible? In this episode, Nicole sits down with…
It's All PoetryDon't pay "attention," give it (with Amelia Hruby)
What if attention isn’t a currency to be spent, but a gift to be given? Feminist creator Amelia Hruby invites us to reimagine the way we relate to focus…
It's All Poetry"Money" is an admonishing goddess (with Katie Scott)
What if I told you that “money” was once the name of a goddess? That’s right—long before debit cards and two-day shipping, the Romans worshipped Juno Monetta…
It's All Poetry"Pirate" Energy in a Structured World (with Rachel Ropeik)
How did a word rooted in plunder and violence become a symbol of creativity, courage, and rebellion? In this swashbuckling episode, Nicole is joined by…
It's All PoetryTo leap, to quiver, to "dance!" (with Jess Grippo)
What if dancing again could heal something you thought was unchangeable? In this episode, Jess Grippo joins Nicole to talk about dance as more than…
It's All Poetry"Focus" is a hearth, not a spotlight (with Christina Jones)
Today I’m joined by the incredible Christina Jones—brand photographer, creative coach, and (fun fact) the first guest I’ve ever met in real life! Christina did…
It's All PoetryThis “funnel” has holes — marketing, metaphors, and consent (with Cleoniki Kesidis)
In this episode, Nicole welcomes back her very first repeat guest (🥳), Cleoniki Kesidis, copywriter extraordinaire and fellow funnel-skeptic. The two dig into…
It's All PoetryFrom clay tablets to AI: What does it mean “to write?” (with Katie Wolf)
What does it really mean to write? Is it an act or a process? And can AI truly replicate it? In this episode, writer, editor, and book coach Katie Wolf joins…
It's All PoetryTrailer: Season 3 (We're getting weirder)
Hi, welcome to season three of It's All Poetry. My name is Nicole Cloutier, your host and resident word nerd... and for someone who her whole life has been…
It's All Poetry28. What "intuition" looks like (with Lauren Levine)
Have you ever wondered if you even had an intuition? Or if it was buried under years and years of people-pleasing, shoulds, etc? That’s how I felt …. before…
It's All Poetry27. The art and heart of "design" (with Sarah Jutras)
What does “design” truly mean, and how does it shape more than just our screens? Sarah Jutras, founder of Huzzah Studio and creator of the "Freelance for Life"…
It's All Poetry26. Landscapes, prayers, and other ordinary magic (with Cody Cook-Parrott)
When Cody Cook-Parrott joined me to explore the word "landscape," I thought we'd talk about pretty views and garden design. Instead, we discovered poetry…
It's All Poetry25: "Trust" is a basket of grapes (with Taylor Lecours)
So how is trust like a basket of grapes? Guess you have to listen to find out. :) In this episode, Nicole sits down with Taylor LeCours, a fellow copywriter…
It's All Poetry24: "Intimacy" & power (with Shivani Mehta Bhatia)
"We all have it. We all have problems with it. We all want it. And we all also are really terrified of the ways in which we want it." In this episode, Nicole…
It's All Poetry23. "Pleasure" = to be approved? (with Sarah Diedrick)
What if the word 'pleasure' has been whispering "approve me" all along? Today, I'm thrilled to dive deep into a word that's more complicated than it seems…
It's All Poetry22: "Performance" is a collective agreement (with Melinda Beck)
These days, "performance" is often used with a negative connotation. We don't want anything we do to look like a performance... we'd much rather be authentic…
It's All Poetry21: It’s not failure… we’re going “fallow” (with Sarah Loertscher)
In this episode, I sit down with bookkeeper, jewelry designer, and budding mushroom farmer Sarah Loertscher, to explore the poetic (and yet also rather…
It's All Poetry20: "Connection," human design, and friendship (with Kyle Wood)
Sometimes a word surprises me with how spiritual it is. Connection is one of those words. It seems to be a word without time or space. A web just connecting…
It's All Poetry19: "Authenticity" - from murder to marketing (with Leanne Knight)
How did a word once meaning "murderer" become the holy grail of modern branding? In this episode, Nicole and guest Leanne Knight trace the surprising journey…
It's All Poetry18: “Decolonization” & the legacy of the plantation in our workplace (with Podge Thomas)
In today’s episode, I sat down with the amazing Podge Thomas, founder of Small Business Co-Pilot. Our word? “Decolonization,” especially how it relates to our…
It's All Poetry17: Your "career" is not a race... or is it? (with Rianne BeCraft)
One of my favorite things about diving deep into words in these episodes is tracing how the history of the word affects the way we use it today. Even if that…
It's All Poetry16: "Revolution" - how cycles lead to change (with Lisa Jara)
At first glance, the two definitions of “revolution” might seem to contradict each other: Motion of anything which brings it to the same point or state. A…
It's All Poetry15: "Wilderness" - the word, the myth, the construct (with Erin Monahan)
In this episode of "It's All Poetry," Nicole and guest Erin Monahan explore the complex and dangerous implications of the word (and construct) "wilderness."…
It's All Poetry14: The curious history of "hypnosis" (with Laurnie Wilson)
What do you think of when you hear the word “hypnosis?” Is it a on-stage comedy act? Or a deep healing modality? This week, I was so honored to sit down with…
It's All Poetry13. "Listening" is a tender act (with Amelia Hruby)
Today, Nicole Cloutier is thrilled to sit down with Amelia Hruby, a writer, podcaster, and founder of the feminist podcast studio, Softer Sounds. Together…
It's All Poetry12: To "embody," to collect into a whole (with Elle Bower Johnston)
"Embody" is a popular word in the spiritual and online realm -- which makes it a very important word to get to know a bit better. And there is no one better to…
It's All Poetry11: Reflections (& advice?!) on starting a podcast
When I started this podcast, I promised myself that I would commit to 8 episodes, and here we are! Episode 11! So I thought I would take a moment to celebrate…
It's All Poetry10: Wishing on a genie (a copywriting lesson) 🧞
Today is a rare solo-episode / mini-copywriting lesson all about learning how to craft your words with the same precision and care of making wishes on a genie…
It's All Poetry9: Where does the "self" begin — or end? (with Jenine Camins)
You are a "self..." right? But what does that mean exactly? And if we don't know the meaning of self, then can we even begin to fathom the meaning of…
It's All Poetry8: Life is an act of "translation" (with Amy Hallberg)
In Webster’s 1828 dictionary, “translate” is first defined as: “To bear, carry or remove from one place to another.” Isn’t this a fascinating way to think…
It's All Poetry7: The language of dreams (with Rachel Strivelli)
Ever wake up from a dream so vivid you swear it was real? Or have you woken with just one word or image swirling around in your brain that you can’t quite make…