19: "Authenticity" - from murder to marketing (with Leanne Knight)
How did a word once meaning "murderer" become the holy grail of modern branding? In this episode, Nicole and guest Leanne Knight trace the surprising journey of "authentic" from its dark origins to its pivotal role in today's business world.
And a question: In a world obsessed with genuineness, how can we truly embody authenticity in our personal and professional lives?
In this episode you'll learn...
The fascinating etymology of "authentic" and how its meaning has evolved from "murderer" to "genuine self"
Why being "authentic" isn't just about doing whatever you want, and how it relates to…
The skinny
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