25: "Trust" is a basket of grapes (with Taylor Lecours)
So how is trust like a basket of grapes? Guess you have to listen to find out. :)
In this episode, Nicole sits down with Taylor LeCours, a fellow copywriter and brand strategist, to explore the word "trust" - diving deep into its meanings, etymology, and implications for both business and personal relationships. You’ll also get some impromptu (and very valuable!) copywriting lessons!
In this episode you'll learn:
How trust and hope are intertwined, and why both are essential? (up for debate!)
Why the etymology of "trust" feels more like an ingredients list than a progression.
Why trust points…
The skinny
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