Copy is Poetry with a Purpose (with Nicki Krawczyk)
Oh hello, to all you "Penciling Poets," "Lithoing Lexophiles," and "Verbalizing Vocababulists." We're continuing this season's theme of 'Mentor'tainers as Nicole sits down with the creator of the Comprehensive Copywriting Academy and longtime mentor, Nicki Krawczyk, to discuss the word copy.
They explore the word's many meanings, from its older roots in reproduction and news to its modern role in marketing and persuasion. Together, they trace how the word evolved across centuries, why it still causes confusion, and how it connects to ideas like abundance, power, and creative strategy.
So…
The skinny
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