This “funnel” has holes — marketing, metaphors, and consent (with Cleoniki Kesidis)
In this episode, Nicole welcomes back her very first repeat guest (🥳), Cleoniki Kesidis, copywriter extraordinaire and fellow funnel-skeptic. The two dig into the uncomfortable origins and metaphors behind the word funnel, asking why such a common marketing term so often feels…well, kinda icky.
What starts as a conversation about email sequences and sales paths becomes a beautifully winding journey into ethical marketing, customer autonomy, and a whole lot of metaphors.
Let’s talk about the words we use in the marketing systems we build.
In this episode, you’ll discover…
Why “funnel” might…
The skinny
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