Shows / Promo Perspectives by SAGE
Promo Perspectives by SAGE
Join us weekly for new perspectives not only in the promotional products industry but also in deep dives into other industries and explorations of marketing strategies for promo product distributors!
Episodes
- Promo Perspectives by SAGE
Promo Perspectives: Scary Promo Mistakes - And How to Avoid Them
Some promotional product mistakes are scarier than others. 👻 In this spooky episode of Promo Perspectives, Nicole Cook breaks down seven common promo mistakes…
- Promo Perspectives by SAGE
Promo Perspectives: Promo Live Recap
Discover new products, creative customization options, and fresh ideas for your next promotional campaign in this episode of Promo Live! Hosted by Amanda…
- Promo Perspectives by SAGE
Promo Perspectives: The Art of Client Presentations
A great client presentation is about more than putting products on a page. It should feel professional, personalized, easy to understand, and built around the…
- Promo Perspectives by SAGE
Pomo Perspectives: Fall Promo Spotlight
Fall is more than pumpkin spice and orange leaves. It’s a season full of events, experiences, and opportunities for distributors to connect promotional…
- Promo Perspectives by SAGE
Promo Perspectives: Get Ready for Promo Live
What is Promo Live really like from both sides of the event? In this episode of Promo Perspectives, Nicole Cook sits down with Jackie Cook from the Supplier…
- Promo Perspectives by SAGE
Promo Perspectives: Promo on Both Sides of the Border with Yorkn
Discover Yorkn, a sourcing partner built to help distributors find unique products, manage custom projects, and serve clients across the U.S. and Canada. In…
- Promo Perspectives by SAGE
Promo Perspectives: PPAI Global Marketing Campaign
What happens when the promotional products industry decides to market itself to marketers? On this episode of Promo Perspectives, Nicole Cook sits down with…
- Promo Perspectives by SAGE
Promo Perspectives: Holiday Gifting Season
Holiday gifting season is closer than it feels, and for distributors, now is the time to start the conversation. In this episode of Promo Perspectives, Nicole…
- Promo Perspectives by SAGE
Promo Perspectives: Back to School
Back-to-school season is about more than backpacks and notebooks. It's one of the biggest business opportunities of the year. In this episode of Promo…
- Promo Perspectives by SAGE
Promo Perspectives: 2027 Advertising Release
Planning your 2027 advertising strategy? Now is the time to start. In this episode of Promo Perspectives, host Nicole Cook sits down with John Griffin, Senior…
- Promo Perspectives by SAGE
Promo Perspectives: PPAI Leadership Development Conference
What makes a great leader, and how do you become one? In this episode of Promo Perspectives, host Nicole Cook is joined by Megan Dean (PPAI), Jill Begun…
- Promo Perspectives by SAGE
Promo Perspectives: Why Buyers Ghost Distributors
Why do buyers suddenly stop responding? If you've ever had a great conversation with a client, built the perfect presentation, and then heard... absolutely…
- Promo Perspectives by SAGE
Promo Perspectives: Are Catalogs Obsolete?
Are catalogs still relevant in the promotional products industry—or have they been replaced by digital tools? In this episode of Promo Perspectives, host…
- Promo Perspectives by SAGE
Promo Perspectives: PPAI: Responsibility Summit
What does it really take to build a responsible, resilient promotional products business? In this episode of Promo Perspectives, host Nicole Cook is joined by…
- Promo Perspectives by SAGE
Promo Perspectives: SAGE Stores
Are company stores worth it? In this episode of Promo Perspectives, host Nicole Cook sits down with Chris Jordan, Distributor Sales Account Advisor at SAGE, to…
- Promo Perspectives by SAGE
Promo Perspectives: What Gen Z keeps vs. tosses
What does Gen Z actually want from promotional products? In this episode of Promo Perspectives, host Anne Marie sits down with fellow Gen Z team member Emily…
- Promo Perspectives by SAGE
Promo Perspectives: Behind the Scenes of Sourcing with JournalBooks
How do custom journals become powerful brand experiences? In this episode of Promo Perspectives, host Nicole Cook sits down with Don Manchester from…
- Promo Perspectives by SAGE
Promo Perspectives: Promo and the World Cup
The FIFA World Cup is the biggest sporting event on the planet, and with the 2026 tournament coming to North America, the promotional products industry has a…
- Promo Perspectives by SAGE
Promo Perspectives: 5 Swag Stories You May Not Have Heard
Why do some promotional products become cultural phenomena while others are quickly forgotten? In this solo episode of Promo Perspectives, Nicole explores the…
- Promo Perspectives by SAGE
Promo Perspectives: Most Unique Product Research Requests
Discover how SAGE’s Information Services team helps distributors solve impossible product searches, verify suppliers, and navigate the promotional products…
- Promo Perspectives by SAGE
Promo Perspectives: The Power of a Great Website
What makes a website truly effective in 2026? In this episode of Promo Perspectives, host Nicole Cook sits down with Patty McGowan and Brittany Davis from the…
- Promo Perspectives by SAGE
Promo Perspectives: Promo Live Recap: What You Missed
Get a fast-paced look at the latest trends, products, and innovations shaping the promotional products industry. From low-minimum custom food service products…
- Promo Perspectives by SAGE
Promo Perspectives: Meet CCX The Industry’s Newest Organization
In this episode of Promo Perspectives, host Nicole Cook sits down with Cat Gagliardo to explore the Co-Creative Exchange (CC|X)—one of the newest and most…
- Promo Perspectives by SAGE
Promo Perspectives: Inside PPAI’s WLC Conference
What makes the Women’s Leadership Conference (WLC) such a powerful experience in the promotional products industry? In this episode of Promo Perspectives, host…
- Promo Perspectives by SAGE
Promo Perspectives: PPAI International Leadership Summit (ILS)
Discover what makes the International Leadership Summit (ILS) one of the most unique and impactful events in the promotional products industry. In this episode…
- Promo Perspectives by SAGE
Promo Perspectives: Supplier Story with BEL Promo
How does a supplier stay competitive on pricing, inventory, and marketing support in today’s promotional products industry? In this episode of Promo…
- Promo Perspectives by SAGE
Promo Perspectives: Getting ready for Promo Live
What makes a great Promo Live presentation—and why should you attend? In this episode of Promo Perspectives, we sit down with Amanda Carpenter, Senior Customer…
- Promo Perspectives by SAGE
Promo Perspectives: PPAI North American Leadership Conference (NALC)
In this episode of Promo Perspectives, we’re diving into one of the most impactful leadership events in the promotional products industry—the PPI North…
- Promo Perspectives by SAGE
Promo Perspectives: PPAI Expo Recap Pt. 2
What made PPAI Expo 2026 so memorable? In this episode of Promo Perspectives, host Nicole Cook shares insights and behind-the-scenes perspectives from industry…
- Promo Perspectives by SAGE
Promo Perspectives: Distributors' Favorite New Features
Live from the SAGE Conference at the PPAI Expo, we asked attendees to share their real-time reactions to the newly released SAGE features — and the feedback…
- Promo Perspectives by SAGE
Promo Perspectives: Design Studio Updates
What if creating realistic product mockups didn’t require five different tools and 20 open tabs? In this episode of Promo Perspectives, host Nicole Cook sits…
- Promo Perspectives by SAGE
Promo Perspectives: Distributor Sales Describes New Features
What happens when you ask a sales team to describe brand-new SAGE features in just one word? At the PPAI Expo this year, SAGE hosted its own SAGE Conference…
- Promo Perspectives by SAGE
Promo Perspectives: PPAI Expo Recap
Thousands of members. Endless branded merch. One unforgettable Expo. In this special episode of Promo Perspectives, host Nicole Cook leans into the heart of…
- Promo Perspectives by SAGE
Promo Perspectives: Your Website & Store Can Make Or Break Your Business
In this SAGE Conference 2026 session, Matt explores key trends shaping the promotional products industry and what suppliers and distributors should be paying…
- Promo Perspectives by SAGE
Promo Perspectives: SAGE Conference Replay: Branding More Than a Logo
At SAGE Conference 2026, Amanda delivers a practical, insight-packed session focused on helping promotional professionals work smarter, stay adaptable, and…
- Promo Perspectives by SAGE
Promo Perspectives: SAGE Conference Replay: AI Friend or Foe
Andy takes the stage at SAGE Conference 2026 with a forward-thinking session that explores how technology, data, and smarter tools are shaping the future of…
- Promo Perspectives by SAGE
Promo Perspectives: SAGE Conference Replay: New Features
In this SAGE Conference 2026 session, Eric dives into practical strategies designed to help promotional product professionals work smarter, adapt faster, and…
- Promo Perspectives by SAGE
Promo Perspectives: New Supplier Guide
Thinking about becoming a supplier in the promotional products industry, or looking to strengthen your presence in SAGE? In this episode of Promo Perspectives…
- Promo Perspectives by SAGE
Promo Perspectives: New Year, New Products
As the new year approaches, what trends are shaping the promotional products industry? In this episode of Promo Perspectives, host Nicole Cook is joined by…
- Promo Perspectives by SAGE
Promo Perspectives: Getting Ready for PPAI Expo
Featuring: Jessica Del Rio, Director of Trade Shows & Events, and Halayne Noah, Trade Show Coordinator at SAGE Hosted by Nicole Cook Ever wonder what it…
- Promo Perspectives by SAGE
Promo Perspectives: The PPAI Expo Part 1
In this episode, Nicole sits down with Ellen Tucker of PPAI for an inside look at the promotional products industry’s biggest event of the year: The PPAI Expo…
- Promo Perspectives by SAGE
Promo Perspectives: Continuing Education in Promo
In this episode of Promo Perspectives, host Nicole Cook sits down with Jessica Gibbons-Rauch, Senior Manager of Professional Development at PPAI, to explore…
- Promo Perspectives by SAGE
Promo Perspectives: 2026 Industry Forecast
In this episode of Promo Perspectives, host Nicole Cook sits down with Alok from PPAI to unpack the latest research and insights shaping the promotional…
- Promo Perspectives by SAGE
Promo Perspectives: Food Promo
🍫 In this episode of Promo Perspectives, host Nicole Cook chats with David Miller of NC Custom about one of the sweetest segments in the promotional products…
- Promo Perspectives by SAGE
Promo Perspectives: PromoCares Water4Good
🌍 In this episode of Promo Perspectives, Nicole Cook sits down with David and Scott from PromoCares to talk about their inspiring Water4Good initiative. Learn…
- Promo Perspectives by SAGE
Bonus Episode: Using AI with William Rubsamen
In this episode, we sit down with William Rubsamen, who runs marketing for a small business called Whirlix Design. William uses AI every day in his workflow…
- Promo Perspectives by SAGE
Promo Perspectives: Demystifying AI
🤖 What’s your gut feeling about AI? Is it the breakthrough that will take humanity to new heights? A powerful tool that works best with humans in control? A…
- Promo Perspectives by SAGE
Bonus Episode: Artists' Perspective on Band Merch
On the final episode of our Band Merch Series, we're handing the mic over to the musicians themselves! Join us as we sit down with four different artists—Chris…
- Promo Perspectives by SAGE
Bonus Episode: Artist Promo with Merch Media
Turn up the volume and get ready to rock with this episode of Promo Perspectives! We’re continuing our series on band merch and bringing you a conversation…
- Promo Perspectives by SAGE
Bonus Episode: Serving the Music Scene with Seven Sins Printing
On this episode of the Promo Perspectives podcast, we dive into the world of band merchandise from the distributor's point of view. We're joined by Adrian and…
- Promo Perspectives by SAGE
Promo Perspectives: Band Merch Deep Dive
The live entertainment industry is booming, and promotional products distributors have a massive opportunity to profit from this growth. In this episode of…
- Promo Perspectives by SAGE
Bonus Episode: Decoration Methods Part 2
In this episode, we continue our series on decoration methods, focusing on insights from the supplier decorator side. Our guest is Jenna Sackett, Brand…
- Promo Perspectives by SAGE
Promo Perspectives: Decoration Methods Part 1
Join SAGE for an insightful episode of Promo Perspectives as we dive deep into the world of promotional product decoration! This episode offers a comprehensive…
- Promo Perspectives by SAGE
Bonus Episode: Creativity & Passion in Marketing with Jeremy Rossbach
In this episode of the Promo Perspectives podcast, join us and special guest Jeremy Rossbach as we dive deep into the heart of marketing: passion and…
- Promo Perspectives by SAGE
Bonus Episode: Marketing with a Team with Bille Forman
In this episode, we're joined by SAGE's Vice President of Marketing, Billie Forman, to dive into the world of marketing with a large team. This episode serves…
- Promo Perspectives by SAGE
Bonus Episode: Small Business Marketing with William Rubsamen
In this episode of Promo Perspectives, we're joined by his friend William Rubsamen of Whirlix Design to discuss marketing strategies for small businesses with…
- Promo Perspectives by SAGE
Bonus Episode: Brand Marketing Blueprint
On this episode of Promo Perspectives, we're joined by special guest Nicole Cook, SAGE's Senior Brand Marketing Manager, to dive deep into the world of brand…
- Promo Perspectives by SAGE
Promo Perspectives: Digital Marketing Strategies 2025
Are you a promotional products supplier or distributor looking to boost your online presence and grow your business? In this episode of Promo Perspectives…
- Promo Perspectives by SAGE
Bonus Episode: Influencer Marketing with Jenna Quaranta
In this special bonus episode, we sit down with Jenna Quaranta, a significant force in the industry who's made multiple appearances on the PPAI Online 18 over…