Latest / Promo Perspectives by SAGE
Promo Perspectives: New Year, New Products
As the new year approaches, what trends are shaping the promotional products industry? In this episode of Promo Perspectives, host Nicole Cook is joined by SAGE Distributor Account Advisor Matt Parisi to break down what distributors and their clients are really looking for as they head into 2026.
They discuss the shift from uncertainty to confidence in the market, how buying behavior has evolved over the past year, and why premium, functional products are gaining momentum. From drinkware innovations to recognizable name-brand apparel, Matt shares real-world insights straight from…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.