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Promo Perspectives: Promo and the World Cup
The FIFA World Cup is the biggest sporting event on the planet, and with the 2026 tournament coming to North America, the promotional products industry has a unique opportunity to get involved.
In this episode of Promo Perspectives, host Nicole Cook sits down with SAGE Supplier Sales Representative and soccer enthusiast Cody Smith to discuss how the World Cup impacts promotional products, branded merchandise, advertising, and marketing campaigns.
They explore:
⚽ Why the World Cup is the world's largest sporting event
⚽ The economic impact of hosting the 2026 tournament
⚽ Memorable World Cup…
The skinny
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