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Promo Perspectives: PPAI Global Marketing Campaign
What happens when the promotional products industry decides to market itself to marketers?
On this episode of Promo Perspectives, Nicole Cook sits down with Melissa Ralston, Kathleen Burr, and Josh Ellis from PPAI to discuss Merch Moves Us, a new global marketing campaign designed to elevate the perception of branded merchandise and position it as a strategic, data-backed marketing channel.
The campaign is aimed at marketers, brand builders, media planners, creatives, and other decision-makers who influence marketing strategy. The PPAI team discusses why the campaign was created, the research…
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