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Promo Perspectives: Are Catalogs Obsolete?
Are catalogs still relevant in the promotional products industry—or have they been replaced by digital tools?
In this episode of Promo Perspectives, host Anne-Marie sits down with John Griffin, Senior Supplier Account Advisor at SAGE, to discuss how catalogs have evolved from printed books to dynamic digital experiences.
John shares why catalogs aren't dead—they've simply adapted to changing buyer behaviors and technology. From personalized digital catalogs and industry-specific presentations to AI-powered customization, this conversation explores how distributors can use catalogs more…
The skinny
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