Latest / Promo Perspectives by SAGE
Promo Perspectives: Getting Ready for PPAI Expo
Featuring: Jessica Del Rio, Director of Trade Shows & Events, and Halayne Noah, Trade Show Coordinator at SAGE
Hosted by Nicole Cook
Ever wonder what it actually takes to prepare for a trade show as massive as The PPAI Expo? In this episode, we take you behind the scenes with the SAGE team responsible for bringing it all to life.
Jessica and Halayne share:
✔ When Expo planning really starts
✔ How shipping, booth builds, electrical, union rules, and deadlines all come together
✔ The most common surprises new exhibitors never expect
✔ Tips to avoid costly mistakes
✔ What makes a trade show…
The skinny
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