Shows / Know Like Trust for Real Estate
Know Like Trust for Real Estate
When real estate agents become the trusted authority in their market, everything changes: more listings, stronger relationships, and a business built on referrals, not cold calls.
On Know Like Trust for Real Estate, Christine Carlo George shares proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with.
Want to stand out and scale up without burning out? Tune in for…
Episodes
Know Like Trust for Real EstateHow Real Estate Agents Can Use Data Storytelling to Show Their Value
What if the most important number in your business isn't how many homes you sold, but how many people are better off because you helped them? In this episode…
Know Like Trust for Real EstateHow to Rebrand Your Personal Brand Without Burning Out
What do you do when life pushes you into a reinvention you didn’t plan? Aura McKay is a keynote speaker, fractional marketing consultant, and self-described…
Know Like Trust for Real EstateHow to Market a Listing Like a Luxury Brand: Photography, Storyboarding & Storytelling
What would it mean if people recognized your listings before they saw your name? Carrie Klein Perkins has earned that. She's a second-generation REALTOR with…
Know Like Trust for Real EstateHow to Stand Out as a Real Estate Agent When Everyone Offers the Same Thing
All accountants look the same. Navy blue, gold accents, a handshake photo, a headline about trusted expertise. Then you land on Charrise Bateman’s website, and…
Know Like Trust for Real EstateHow to Build Multiple Income Streams in Real Estate: 5 Verticals That Generate 120+ Leads a Month
What if your leads did the hard work for you? That's the idea behind Mike Heddle's five verticals. In this episode, the team leader and broker of Heddle Real…
Know Like Trust for Real EstateHow to Grow a Real Estate Business Through Community Marketing
Some agents market their community involvement. Corrie Harding-Keizs lives it. Corrie Harding-Keizs is our guest this week. She's the broker and team leader of…
Know Like Trust for Real EstateHow to Build a Personal Brand That Survives Any Market
What do you do when the safe path stops being safe? Jess Lane spent 20 years building iconic brands like Jim Beam, Visa, Miller, and Porsche. She helped a…
Know Like Trust for Real EstateHow This Toronto Agent Gets 30% of His Business From Instagram
Can you really build a real estate business on Instagram without chasing viral fame or a massive follower count? Chris Wannamaker says yes, and he has the…
Know Like Trust for Real Estate7 Best Real Estate Marketing Tips: How to Get Found, Get Chosen, and Build Trust
This is the season's Best Of, where Christine went back through some of her favorite conversations and pulled together seven tips that really resonated…
Know Like Trust for Real EstateHow to Build a Real Estate Website That Converts
Your website might be beautiful and still not be working. This week, website developer and brand strategist Katy Martin of Joyful Design Co. joins Christine to…
Know Like Trust for Real EstateHow We Built BKeeperAI: AI-Powered Expense Tracking for Real Estate Agents & Solopreneurs
Most startup conversations happen after the success. This one's different. I'm sitting down with my two BKeeperAI co-founders, Laura O'Connor and Eric…
Know Like Trust for Real EstateSEO for Real Estate Agents: What Actually Works (and What Doesn't) in 2026
SEO might be the most misunderstood topic in real estate marketing, and honestly, a lot of what you've heard about it is either wrong or already outdated. In…
Know Like Trust for Real EstateHow Workplace Happiness Affects Your Real Estate Brand with Valerie Alexander
What happens behind the counter or behind the scenes of your brokerage shows up at the front door. In this episode, I'm joined by returning guest Valerie…
Know Like Trust for Real EstateHow to Use Google to Get Found, Build Trust, and Run Your Real Estate Business More Efficiently
Think you know Google? Think again. In this episode, Christine sits down with Tasia Custode, Google expert, content creator, and host of Talk Techie to Me, to…
Know Like Trust for Real EstateWhy Successful Real Estate Agents Master Both Online and Offline Marketing
Real estate success isn't about choosing between old-school and new-school; it's about blending both. In this episode, Christine sits down with Angie Javier…
Know Like Trust for Real EstateHow Real Estate Agents Can Build a Human Brand Using Consumer Empathy Strategies
Most real estate agents look to other real estate agents for inspiration. That's the problem. In this episode, I'm joined by Scott Coligan, fractional CMO…
Know Like Trust for Real EstateHe's Anti-Personal Brand. I'm Not. Here's What Happened With Marc Davison of 1000Watt
You and your brand strategist have a disagreement — and it's a good one. Marc Davison is the co-founder and creative director of 1000Watt, one of the most…
Know Like Trust for Real EstateHow Community Builds Loyalty and Customer Experience in Real Estate and SaaS
What if the real competitive advantage in business isn’t better technology… but stronger community? In this episode, Christine George sits down with Stacey…
Know Like Trust for Real EstateHow Real Estate Professionals Can Become Paid Industry Speakers with Speaker Readiness and Credibility
What if the reason you’re not getting invited to speak isn’t your talent… it’s your readiness? In this episode, Christine spoke with nationally recognized real…
Know Like Trust for Real EstateHow Real Estate Professionals Can Become Paid Industry Speakers with Speaker Readiness and Credibility
What if the reason you’re not getting invited to speak isn’t your talent… it’s your readiness? In this episode, Christine speaks with nationally recognized…
Know Like Trust for Real EstateHow Customer Experience Drives Trust, Loyalty, and Growth in Real Estate
Customer experience isn’t a training manual or a checklist. It’s a mindset that shapes trust, loyalty, and long-term growth. In this episode of Know Like Trust…
Know Like Trust for Real EstateCustomer Experience After the Sale: How Real Estate Agents Build Trust, Reduce Friction, and Earn Referrals
Customer experience doesn’t end when the contract is signed. It actually starts there. In this episode of Know Like Trust for Real Estate, Christine George…
Know Like Trust for Real EstateHow Real Estate Agents Create Superfans Through Customer Experience (Not Lead Volume)
What if the biggest threat to your real estate business isn’t competition but apathy? In this episode of Know Like Trust for Real Estate, Christine George sits…
- Know Like Trust for Real Estate
In the Age of AI - Why Real Estate Agents Still Matter More Than Ever
This replay episode is one every real estate agent needs to hear right now. AI is everywhere, and depending on who you ask, it’s either going to revolutionize…
Know Like Trust for Real EstateHow Real Estate Agents Can Use AI to Scale Their Marketing, Build a Stronger Brand, and Stay Relevant
In this REPLAY episode, marketing visionary and RealScout CMO Seth Price returns to share what every real estate professional needs to know about AI, branding…
Know Like Trust for Real EstateHow Real Estate Agents Can Use Email Newsletters to Identify Ready Buyers & Sellers
This week, we’re replaying one of your all-time favorite episodes. In this conversation with Stephanie Alfonso and Dave Charest of Constant Contact, we dig…
Know Like Trust for Real EstateWhat Is Fractional Leadership and Why It’s the Future of Real Estate Organizations
Fractional leadership is changing the way businesses and especially real estate brokerages scale, adapt, and stay profitable. In this episode, Christine talks…
Know Like Trust for Real EstateHow Two Military Spouses Built a Purpose-Driven Brand that Went Viral
When Katie Couric, Brené Brown, and Glennon Doyle all shared a post about Little Blue Cart, founders Erin Fangmann and Kate Marsh Lord knew they had something…
Know Like Trust for Real EstateHow Real Estate Agents Can Build Wealth and Reduce Taxes with Smart Financial Planning
Most agents are great at making money but not so great at keeping it. In this episode of Know Like Trust for Real Estate, Christine talks with Amy Chorew, CEO…
Know Like Trust for Real EstateHow Real Estate Agents Can Create a Value Proposition That Attracts Listings
What makes you different from every other real estate agent in your market? In this episode, I coach Ruth Gramza, an agent from Minneapolis, through creating a…
Know Like Trust for Real EstateHow Real Estate Agents Can Use a SWOT Analysis to Grow Their Business
A SWOT analysis isn’t just for corporations. It’s a powerful tool for real estate agents, too. In this episode of Know Like Trust for Real Estate, Christine…
Know Like Trust for Real EstateHow Real Estate Agents Can Market to Downsizers and Seniors With Confidence
In this episode of Know Like Trust for Real Estate, I sit down with Hilaire Radowick, a 23-year veteran in Gig Harbor, Washington, who recently decided to…
- Know Like Trust for Real Estate
How Real Estate Agents Can Build Brand Awareness After a Rebrand
In this episode of Know Like Trust for Real Estate, I sit down with Beth Golden of the Golden Home Team in Baltimore, MD. Beth and her husband recently…
Know Like Trust for Real EstateTrailer
When real estate agents become the trusted authority in their market, everything changes: more listings, stronger relationships, and a business built on…
Know Like Trust for Real EstateHow Real Estate Agents Can Stand Out on Social Media Without Looking Like Everyone Else
Too many agents are blending in with cluttered posts, inconsistent branding, and generic content. In this solo episode, Christine breaks down the real reason…
Know Like Trust for Real EstateHow to Stay Disciplined and Build Mindshare in a Down Market
What do you do when the market slows and motivation slips? In this episode, I’m joined by David Greenspan, CEO of Mindshare 101, who shares why discipline and…
Know Like Trust for Real EstateHow Real Estate Agents Can Achieve Consistency in Marketing Without Burning Out
In this first-ever live coaching session on the Know Like Trust podcast, Christine George sits down with Leanne Mitchell and Elizabeth Gatto of the Mitchell…
Know Like Trust for Real EstateThe Real Reason You're Not Getting the Referrals You Deserve
You helped them find their dream home, sent a thoughtful closing gift, and stayed friends on Instagram… So why didn’t they call you when it was time to move…
Know Like Trust for Real EstateThe Rise of Fractional Leadership in Real Estate with Laura O’Connor
If you've ever thought, “I need expert help, but I can’t afford a full-time executive,” this episode is for you. Laura O’Connor joins me; collaborative…
Know Like Trust for Real EstateAI, Authenticity, and the #1 Thing Most Agents Forget to Do
In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what’s working (and what’s not) in email…
Know Like Trust for Real EstateFrom Burnout to Alignment: How Leslie Beck Rebuilt Her Business Around Purpose
Leslie Beck had built a successful real estate brokerage in Denver, but in 2024, after a year of soul-searching and health challenges, she realized something…
Know Like Trust for Real EstateAttracting Your Dream Clients with Debra Trappen
What if the key to attracting your dream clients isn’t about niching harder or hustling more, but about getting radically clear on your values? In this…
Know Like Trust for Real EstateThe AI Revolution and What it Means for Your Personal Brand
Seth Price is back! And he's not holding back. In this episode, we talk about how AI is transforming real estate, the renewed importance of personal branding…
Know Like Trust for Real EstateCreativity is the New Currency: AI, Real Estate, and the Power of Human Connection
In this high-energy episode, Keith Robinson, Chief Strategic Officer at NextHome, joins me to talk about how AI is reshaping real estate, not by replacing…
Know Like Trust for Real EstateWhy Success Can Feel Like "Wonderhell" (And What to Do About It)
In this episode of The Know Like Trust Podcast, I sit down with the incredible Laura Gassner Otting, Wall Street Journal bestselling author, serial…
Know Like Trust for Real EstateCooking Up a Personal Brand with Paul Zweben
In Episode 106 of Know Like Trust for Real Estate, I'm joined by Paul Zweben, a former chef and restaurateur turned top-producing real estate professional in…
Know Like Trust for Real EstateStop Overthinking Your Real Estate Brand Voice—Erica Reitman Tells You How
In this episode of Know Like Trust, I’m joined by the unapologetic, no-nonsense president of the Zero F’s Club, Erica Reitman. Erica is known for her fearless…
Know Like Trust for Real EstateThe Power of Authenticity: What Real Estate Pros Can Learn from a Former Sports CMO
I’m joined by my longtime friend and marketing powerhouse, Wayne Partello. Wayne has had an incredible career—from his early days as a nightclub DJ to leading…
Know Like Trust for Real EstateMaster Personal Branding with Wendy Forsythe
In this episode, we kick off the new year with real estate industry icon Wendy Forsythe, Chief Marketing Officer at eXp Realty. Wendy shares her unique…
Know Like Trust for Real EstateElevate Your Business in 2025 with the Power of Personal Branding
In this episode of Know Like Trust, Christine kicks off 2025 with a powerful message about personal branding—the key to standing out in real estate and…
Know Like Trust for Real EstatePlan It, Brand It, Rock It: Mapping Your 2025 Success!
Hey friends, today I've got a quick mini-episode about my love for mapping out the year ahead—aka my favorite season: business planning season! Inspired by…
Know Like Trust for Real EstateReplay Episode: Kristine Newell on Mindset, Success, and Real Estate
Hey friends, it’s Christine, and I’m back with a Know Like Trust replay of my fantastic discussion with real estate leader Kristine Newell. Tune in and learn…
Know Like Trust for Real EstateLeading with Punctuation: Julia Douglas on Building Connection & Clarity
Welcome back to Know Like Trust! Today, I’m joined by Julia Douglas, creator of Behavioral Punctuation—and wow, you're in for a fresh perspective! Julia…
Know Like Trust for Real EstateReignite Your Purpose: Michelle Goodridge on Community, Connection & Joy in Real Estate
Welcome back to Know Like Trust! Today, I’m chatting with Michelle Goodridge, Founder and CEO of Real MG, a global networking community for women in real…
Know Like Trust for Real EstateCreative Success Unlocked: Darnell Brown on Curiosity, Empathy, and Building Authentic Connections
Welcome back to Know Like Trust! Today, I’m chatting with creative entrepreneur and business strategist Darnell Brown— and my goodness, you're in for a treat!…
Know Like Trust for Real EstateReplay Episode: Jocelyn Vas on Trust, Transparency, and Final Offer's Game-Changing Real Estate Platform
In this REPLAY episode of Know Like Trust, I sit down with Jocelyn Vas, a rockstar real estate agent, licensed clinical mental health counselor, and the Chief…
Know Like Trust for Real EstateThe Power of Gratitude: Kristine Newell on Mindset, Success, and Real Estate
Hey friends, it’s Christine, and I’m back with another episode of Know Like Trust! Today, I’m sitting down with real estate leader Kristine Newell, and trust…
Know Like Trust for Real EstateAudit Your Brand: Because First Impressions Don’t Get a Do-Over
Hey friends! It's Christine here with a mini pod episode of Know Like Trust for Real Estate. Let's get straight to the point: it’s time to audit your personal…