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How to Rebrand Your Personal Brand Without Burning Out
What do you do when life pushes you into a reinvention you didn’t plan?
Aura McKay is a keynote speaker, fractional marketing consultant, and self-described capacity catalyst. She recently rebranded under her own name after a decade leading Business of Creativity. In this episode, she and Christine talk about why polished branding now reads as fake, the five questions every brand needs to answer, and why you can’t read the label from inside the jar.
Aura also explains her TEAM framework for capacity, the 168-hour time audit, how to stop being the bottleneck in your own business, and how to…
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