Latest / Know Like Trust for Real Estate / How to Rebrand Your Personal Brand Without Burning Out

Transcript

How to Rebrand Your Personal Brand Without Burning Out · Know Like Trust for Real Estate

0:00
[SPEAKER_01]: My world-class consumption of personal development and sort of psychology and cognitive behavior therapy and neurolinguistic programming has absolutely solidified for me what successful people have known forever which is that success is only 20% mechanism skills tools and 80% mindset and psychology.
0:24
[SPEAKER_02]: Hey everyone, welcome to Know Like Trust for Real Estate, where I help you craft branding and marketing strategies that align with your unique strengths.
0:30
[SPEAKER_02]: I'm Christine George, an agent who worked with me grow their business on average by 40% by aligning their marketing with who they are, not what they sell.
0:38
[SPEAKER_02]: Today, I'm joined by ORA McKay, ORA is a keynote speaker, fractional, marketing consultant, and business coach.
0:46
[SPEAKER_02]: She helps her clients access the capacity that they already have to achieve the motivation, the time, and the energy that they need to get the results that they expect.
0:55
[SPEAKER_02]: Ora says that when she walks into a room the energy completely shifts, and I know you're going to feel that as soon as you see her as soon as you meet her, she exudes the type of positive energy that we all want to be around.
1:08
[SPEAKER_02]: Take a listen.
1:13
[SPEAKER_02]: Hey, Oara, so excited for you to be with us on the know like trust pod.
1:18
[SPEAKER_01]: How are you?
1:18
[SPEAKER_01]: I am doing really well, Christine.
1:22
[SPEAKER_01]: Thank you so much for inviting me.
1:23
[SPEAKER_01]: I, I, we have so much to talk about.
1:26
[SPEAKER_02]: I know we do.
1:27
[SPEAKER_02]: We do.
1:28
[SPEAKER_02]: We could have spoken for, I don't know, hours the other day when we were prepping for this call.
1:33
[SPEAKER_02]: I'm so excited to have you because.
1:36
[SPEAKER_02]: I don't know, but there's just a lot to talk about.
1:37
[SPEAKER_02]: I'm just going to go ahead and dig right in.
1:40
[SPEAKER_02]: You just completely rebranded.
1:42
[SPEAKER_02]: And I want to talk about that.
1:44
[SPEAKER_02]: You recently launched or a McKay.
1:47
[SPEAKER_02]: And you sort of sun-setted your business of creativity.
1:53
[SPEAKER_02]: I'm not sure if you sun-setted it or if you just set it aside for a little part it for a little bit.
1:57
[SPEAKER_02]: But can you talk about that launch?
1:59
[SPEAKER_02]: And what's happening with business of creativity?
2:02
[SPEAKER_01]: This is not the first time I've done a reinvention or a rebrand or a rethink to how do I want to show up and serve in the world and in community.
2:14
[SPEAKER_01]: So business of creativity has been around for about a decade is not completely sunsetted.
2:21
[SPEAKER_01]: I still serving the freelance creative service providers through I have a membership program and I have private coaching.
2:30
[SPEAKER_01]: What I did sunset was my mastery training program, and one of the reasons why I chose to do that was I have a personal commitment to excellence and to making sure that whatever I bring to the marketplace is something that I'm going to stand behind that I feel is relevant is helpful and it does have value and what was happening was
2:58
[SPEAKER_01]: That this amazing program that I created was starting to be a little bit outdated and some of the things that I was referencing were no longer really available or applicable and that was starting to erode trust with the people that I was trying to serve and what I decided was you know what the requirement to keep that up to date was not something that I was willing to invest in.
3:28
[SPEAKER_01]: two other things happened in that time Christine, one of them is just the change in the global economy and where people were able to invest.
3:38
[SPEAKER_01]: I guess three things.
3:39
[SPEAKER_01]: The second was that after serving creatives for so long and being one myself, I wanted to expand my impact.
3:48
[SPEAKER_01]: I wanted to
3:50
[SPEAKER_01]: a greater contribution to the world and to other entrepreneurs and not just freelancers.
3:57
[SPEAKER_01]: And the third was probably the most significant, but also the most personal.
4:02
[SPEAKER_01]: There were a lot of changes in my personal life, a lot of loss in terms of family members and relationships, and just a rethink of identity.
4:13
[SPEAKER_01]: and looking at business of creativity as an expression of my identity and who I am in the world and what do I want to bring out there and who do I want to serve?
4:22
[SPEAKER_01]: It wasn't in alignment with who I was becoming and what I wanted to create for myself and others.
4:29
[SPEAKER_01]: So that's sort of the genesis of it and where it is now.
4:34
[SPEAKER_01]: So I did launch or amicate in January.
4:37
[SPEAKER_02]: I think first of all,
4:41
[SPEAKER_02]: sort of this evolution of your identity.
4:43
[SPEAKER_02]: I mean, I think it happens three or four times during your life, maybe not four.
4:47
[SPEAKER_02]: It's like, you know, I think Jane fondus is the first act, the second act, and the third act, and so many of us are in the third act, or, you know, close to it anyways, and so this whole curiosity around what's next and this new chapter of our lives.
5:04
[SPEAKER_02]: I, I
5:06
[SPEAKER_01]: I'm getting off topic here, but it's okay because I don't actually think so Christine because that idea of how our circumstances, our life circumstances, whether it's age-related, whether it's the journey in terms of parenting or relationship or what happens external to our business, really does impact identity.
5:29
[SPEAKER_01]: And
5:30
[SPEAKER_01]: for people who are solo-preneurs, entrepreneurs, or people who have built a business based on, you know, authorship, like, I am my business.
5:39
[SPEAKER_01]: Mm-hmm.
5:40
[SPEAKER_01]: Identity is such a core piece to that.
5:43
[SPEAKER_01]: And what we are seeing is a lot of people that have been even in the job.
5:49
[SPEAKER_01]: market are now thinking that as a life choice and going oh well maybe I want to do something entrepreneurial we are in a huge disruption of the job market of the economy of what's happening in that world but I think it actually comes from a disruption in identity.
6:10
[SPEAKER_02]: I got it so fascinating I do I totally agree with you and I think
6:15
[SPEAKER_02]: you know, people who are in the job market, do who don't maybe don't even necessarily want to leave the job market, but they want something different.
6:23
[SPEAKER_02]: I mean, it does have everything to do with identity, especially when you think about solopreneur's entrepreneur service providers as a personal brand.
6:33
[SPEAKER_02]: And as they evolve, just like you're seeing within your own company, your own business,
6:42
[SPEAKER_02]: Service evolves too and it's not necessarily like you spoken in beginning about you have a commitment to excellence.
6:50
[SPEAKER_02]: I'm willing to bet that didn't change.
6:52
[SPEAKER_02]: Right?
6:53
[SPEAKER_02]: But it's who you serve in what you serve, not necessarily how you serve.
6:59
[SPEAKER_01]: All the things, all the things inside of a personal brand.
7:03
[SPEAKER_01]: There are elements that are going to be intrinsic to who you are.
7:07
[SPEAKER_01]: Like when we think about who are we as as human beings, there's a lot of conversation around core values.
7:14
[SPEAKER_01]: of the research that I've done and the sort of like personal development that I've done around the conversation around core values is that often the core values will stay the same.
7:26
[SPEAKER_01]: They will carry through for a long time.
7:29
[SPEAKER_01]: What does often change is the priority of those values
7:38
[SPEAKER_01]: And I would suggest how those core values look in action, meaning how do they look expressed?
7:48
[SPEAKER_01]: So for instance, you know, one of my core values is excellence or impeccability, well, how that used to look was very, very rigid.
7:58
[SPEAKER_01]: Very, this is the way to do it.
8:00
[SPEAKER_01]: This is how you are professional.
8:02
[SPEAKER_01]: This is how marketing works.
8:04
[SPEAKER_01]: This is the right way and you got to do it.
8:07
[SPEAKER_01]: Like, you get, like, like, like, I've just, like, my whole energy has shifted and become kind of constrained and small and rigid.
8:17
[SPEAKER_01]: And I think that one of the things that's been challenging for me to navigate is that that sense of, this is, this is the way you run a business, this is the way a brand shows up, this is the way you market yourself, this is how to do it.
8:32
[SPEAKER_01]: The rules have become,
8:34
[SPEAKER_01]: kind of wide open.
8:36
[SPEAKER_01]: We're in a little bit of a wild, wild west when it comes to a marketing conversation.
8:42
[SPEAKER_01]: When it comes to how does a brand show up in the world?
8:47
[SPEAKER_01]: Yeah, there are at the same kind of rules.
8:49
[SPEAKER_01]: And in fact, the things that I used to lean on, which was like super polished,
8:59
[SPEAKER_01]: It is seen as just just genuine.
9:02
[SPEAKER_01]: It's it's in as possibly even fake or AI.
9:08
[SPEAKER_01]: And it's like, wait, like that's who I am.
9:11
[SPEAKER_01]: That's my brand.
9:12
[SPEAKER_01]: Yes.
9:13
[SPEAKER_01]: It's been a real challenge.
9:15
[SPEAKER_01]: to create a new brand within this conversation in today's marketplace of it being so wide open and people looking for authenticity, looking for what is a genuine expression.
9:30
[SPEAKER_01]: So in that regard,
9:32
[SPEAKER_01]: I still have a value of excellence and impeccability, but how I'm expressing it has changed in terms of how do I show up with excellence?
9:43
[SPEAKER_01]: Well, I have to commit to authenticity.
9:47
[SPEAKER_01]: I have to let go of some of my polish and the masks that I've been hiding behind, and I have to do that work to show up with excellence as why I actually am in the world.
10:00
[SPEAKER_02]: That's so beautiful.
10:02
[SPEAKER_02]: I speak a lot about that in my new book that will be out next year, which is really all about, and I think COVID helped us to shift.
10:13
[SPEAKER_02]: really did because we were all showing up on Zoom with, you know, our dress shirt and our sweatpants, right?
10:20
[SPEAKER_02]: And so I think that it helped to make that shift.
10:25
[SPEAKER_02]: Obviously, I think, you know, just evolution over the years has helped to change that noise, you know, social media, you know, so many messages coming at us at once.
10:39
[SPEAKER_02]: We all look and sound the same.
10:42
[SPEAKER_02]: And so the only way to be different is to show up as who you are, weird and all.
10:47
[SPEAKER_02]: And that comes back to your core values and to your point, you know, there's it is so liberating to let go of the control to be a certain way.
11:00
[SPEAKER_01]: Oh, I don't think so at all.
11:01
[SPEAKER_01]: Actually, I find it terrifying.
11:04
[SPEAKER_01]: Really?
11:05
[SPEAKER_01]: I find it terrifying because for the first two decades of my business Christine, I was able to hide behind my brand.
11:13
[SPEAKER_01]: I was able to show up, to suit up, and show up as my brand.
11:18
[SPEAKER_01]: And so when we look at the conversation of launching a new brand and oh, my identity has shifted, for me, this was like,
11:26
[SPEAKER_01]: bigger than any other identity shift that I'd ever had because like I've had like four different entrepreneurial businesses in my career.
11:33
[SPEAKER_01]: And so this is like, oh, it's just another iteration or a no, this was different because and maybe I made this up, like maybe I'm, you know,
11:43
[SPEAKER_01]: Creating my own stories and my own boundaries around, oh, why I can't and why it's hard and all that stuff.
11:49
[SPEAKER_01]: But my experience of it was like, oh, wait a minute, if I'm going to go out in the world and my brand is going to be my name.
11:58
[SPEAKER_01]: And this really is like who I am.
12:01
[SPEAKER_01]: And I'm having this marketing conversation in the context of authenticity.
12:08
[SPEAKER_01]: Who am I then?
12:12
[SPEAKER_01]: Like, wow, without the brand and without the mask.
12:15
[SPEAKER_01]: So it's actually been quite challenging for me.
12:19
[SPEAKER_01]: Good for you.
12:20
[SPEAKER_02]: I mean, I hear you.
12:21
[SPEAKER_02]: I'm a little bit different because I spent most of my career in corporate.
12:29
[SPEAKER_02]: Even when I came into the real estate business, I was on the corporate side until four years ago.
12:33
[SPEAKER_02]: And so becoming an entrepreneur for me was the thing that allowed me to take off the mask.
12:41
[SPEAKER_01]: Because I wasn't in my another great way.
12:43
[SPEAKER_01]: Yeah, yeah, we'll put it any more.
12:46
[SPEAKER_01]: Oh, absolutely.
12:48
[SPEAKER_02]: I think it's the same premise.
12:52
[SPEAKER_02]: It's the same work that needs to be done, but just from a different space, you know, from.
12:58
[SPEAKER_01]: And I actually think that the space matters because in the past, the past iterations, so I was or a McKay photographer for a while as an international award-winning professional photographer.
13:11
[SPEAKER_01]: I opened up a photo tour business that did local photo tours here and photo tours in Italy and Europe and Mexico and places like that.
13:22
[SPEAKER_01]: I created a coaching business that was like,
13:28
[SPEAKER_01]: And each of those iterations has been motivated by desire, by passion, I'm being pulled into it.
13:36
[SPEAKER_01]: I want to do more, I want to share more, I want to be more.
13:40
[SPEAKER_01]: And in full transparency, I feel like I was pushed into this reinvention.
13:48
[SPEAKER_01]: the one you're in right now, the one that I'm in right now that it was it was motivated from a very different kind of energetic place instead of like oh yeah I want this and I'm going to go create my life and manifest and la la la, it was way more about holy crap my business is failing my relationship is failing.
14:12
[SPEAKER_01]: Well, five family members who have died in the last 12 months, I don't know who I am anymore.
14:21
[SPEAKER_01]: Wow.
14:23
[SPEAKER_01]: These perimenopause, like all of it, all at once, right now, wait a minute.
14:29
[SPEAKER_01]: I can't just keep going on, keep on, keep on.
14:34
[SPEAKER_01]: I have to change.
14:37
[SPEAKER_01]: I have to reinvent.
14:42
[SPEAKER_01]: And that was a very different place to be like kind of like forced to birth this new identity in this circumstance of uncertainty and untethered and disconnected and knowing instead of this awesome place that I usually do my reinvention from from like, okay, could I want to be next?
15:06
[SPEAKER_01]: Yeah.
15:07
[SPEAKER_01]: Very, very different.
15:09
[SPEAKER_01]: It was nice to see that.
15:10
[SPEAKER_01]: Yeah, it's a moment to get into that place of possibility instead of coming from that place of pressure and shooting and have to we're going to get there because it's all really about the hustle.
15:24
[SPEAKER_01]: That's it's very nice.
15:26
[SPEAKER_02]: Right, but I want to know.
15:28
[SPEAKER_02]: because it was so difficult for you.
15:30
[SPEAKER_02]: I'm really curious how you got there.
15:32
[SPEAKER_02]: Like how did you go from this is what I want to be next to, oh crap, I have to change it.
15:39
[SPEAKER_02]: I don't even know where to begin.
15:40
[SPEAKER_01]: I think we know how I got to the O-Crap.
15:43
[SPEAKER_01]: Like we've talked about the circumstances around that.
15:46
[SPEAKER_01]: But then what did I do?
15:48
[SPEAKER_01]: Like, how did I forward from that?
15:51
[SPEAKER_01]: And to, hey, I have a brand with brand clarity.
15:54
[SPEAKER_01]: I know who I serve.
15:55
[SPEAKER_01]: The first thing that I'm gonna share is that I'm not at the end of this journey yet.
16:00
[SPEAKER_01]: Like, I'm still in the process of discovering how am I
16:08
[SPEAKER_01]: going through that reinvention this time, differently from what I had before.
16:14
[SPEAKER_01]: A lot of it was what we've been talking about.
16:18
[SPEAKER_01]: It's like if I'm going to show up authentically in the marketplace, I need to know who I am authentically.
16:26
[SPEAKER_01]: Which, you know, really isn't any different from any other brand conversation.
16:31
[SPEAKER_01]: If you're going to go and market yourself, the first question you're going to have to be able to answer is Who are you as a company as a brand as a product?
16:40
[SPEAKER_01]: Who do you want to serve?
16:41
[SPEAKER_01]: These are my five core questions that I use a lot.
16:44
[SPEAKER_01]: So I'm just going to lay them out for you.
16:45
[SPEAKER_01]: I had to answer these five core questions.
16:47
[SPEAKER_01]: which is like, who are you, who are you as a business?
16:51
[SPEAKER_01]: Who do you serve?
16:52
[SPEAKER_01]: How do you serve them?
16:55
[SPEAKER_01]: What is actually different about you or why do people care?
17:00
[SPEAKER_01]: And how can I be hired?
17:02
[SPEAKER_01]: Like, how do people hire and refer me?
17:03
[SPEAKER_01]: How can I make that as easily, easiest possible?
17:06
[SPEAKER_01]: So I had to answer those five questions.
17:09
[SPEAKER_01]: And I mean, they seem so deceptively simple.
17:13
[SPEAKER_01]: Mm-hmm.
17:14
[SPEAKER_01]: But those five questions, those core questions, it once you have clarity on that, marketing and branding becomes easy.
17:22
[SPEAKER_01]: Yes.
17:23
[SPEAKER_01]: Easy.
17:24
[SPEAKER_01]: But getting to the like, well, who am I?
17:26
[SPEAKER_01]: Who am I now that I am not a professional photographer that I'm not running a business for just freelancers?
17:34
[SPEAKER_01]: Fortunately, I had been doing that work for other people for two decades.
17:40
[SPEAKER_01]: and I am a world-class consumer of personal development work.
17:45
[SPEAKER_01]: So I had a lot of tools in my toolbox.
17:49
[SPEAKER_01]: The challenge was being able to access those tools through the
17:55
[SPEAKER_01]: emotion and the uncertainty and the imposter syndrome and all of that kind of stuff.
18:01
[SPEAKER_01]: And to do it by yourself is a really hard journey.
18:04
[SPEAKER_01]: So I hired a coach, I hired a therapist, I did journaling, I did, I used the tools that I know how to use in terms of
18:14
[SPEAKER_01]: doing brand inquiry and brand discovery, I hired a brand strategist because you cannot read the label from inside the jar and I needed someone else's outside perspective to support me in seeing what I can't see for myself.
18:32
[SPEAKER_01]: So yeah, even though I train people on marketing and I help them
18:44
[SPEAKER_01]: was part of it, but really leaning into support from others was the piece that has really helped move it along so that I feel like I'm making progress with it.
18:57
[SPEAKER_02]: I love that because you are a brand strategist, you are a marketer, you could have asked all of the discovery questions of yourself and you could have answered them and still had a question about what you were about and who you were going to serve and how you were going to serve and what your key messaging is and what made you different.
19:16
[SPEAKER_02]: I think that's that is one of the biggest
19:20
[SPEAKER_02]: most difficult questions that people have the hardest time with is what makes you different.
19:26
[SPEAKER_02]: I think it's really hard to answer.
19:28
[SPEAKER_02]: So, okay, actually it's impossible for you to answer, actually.
19:33
[SPEAKER_01]: You can't answer for someone else, what they care about.
19:38
[SPEAKER_01]: Because when we're asking the question, what makes me different in the context of a marketing conversation, we're not really asking what I think makes me different.
19:49
[SPEAKER_01]: We're asking, what does my audience care about?
19:55
[SPEAKER_01]: that I bring.
19:56
[SPEAKER_01]: We don't get to decide that, which is why you market research, which is why we do focus groups, which is why we do secondary research, which is why we lean on our past experience to start to uncover, which is why we ask our past clients, which is why we get testimonials so that we can learn what is it that our market sinks is valuable and different and unique
20:25
[SPEAKER_01]: we can't answer that question.
20:27
[SPEAKER_01]: And I think that's where a lot of people get stuck is in that foul.
20:30
[SPEAKER_01]: Oh, I have to figure this out.
20:32
[SPEAKER_01]: I have to decide.
20:34
[SPEAKER_02]: It really is valuable to bring somebody in from the outside to help you parse it out.
20:39
[SPEAKER_02]: You hired a therapist.
20:40
[SPEAKER_02]: You hired a coach.
20:42
[SPEAKER_02]: You hired a brand strategist.
20:44
[SPEAKER_02]: What was the net of all of that?
20:48
[SPEAKER_02]: How did you answer those five questions?
20:50
[SPEAKER_02]: What's your elevator speech?
20:51
[SPEAKER_02]: Is what I'm asking?
20:53
[SPEAKER_02]: You want the pitch?
20:54
[SPEAKER_02]: Okay.
20:54
[SPEAKER_01]: I want the pitch.
20:56
[SPEAKER_01]: I am.
20:57
[SPEAKER_01]: Who am I?
20:58
[SPEAKER_01]: I am or am I K?
20:59
[SPEAKER_01]: And I call myself a capacity catalyst.
21:02
[SPEAKER_01]: And most people don't know what that means until they need one.
21:08
[SPEAKER_01]: So, I work with experienced entrepreneurs who are at capacity, who are finished with bandwidth and they're finished with the hustle culture, but they still want more, they want more growth, they want more time freedom, they want more autonomy, and they want to do it without hustle
21:35
[SPEAKER_01]: and I offer private coaching and consulting and come in and I help people help experience entrepreneurs to access or grow the capacity to live the life and have the business that they want.
21:52
[SPEAKER_01]: What's different about me is I bring more than three decades of entrepreneurial experience.
21:58
[SPEAKER_01]: Mostly though, what my people say is I am ruthlessly compassionate.
22:04
[SPEAKER_01]: I will always tell you the truth.
22:08
[SPEAKER_01]: If you know any experienced entrepreneurs who want to have me hold their heart and kick their butts, well they grow, please have them reach out to me at OrahAtOramacay.com.
22:22
[SPEAKER_01]: Well done.
22:23
[SPEAKER_02]: Oh, you, well done.
22:27
[SPEAKER_02]: now hold their heart and kick their butts at the same time.
22:31
[SPEAKER_01]: Mostly it's their yabats.
22:33
[SPEAKER_01]: So when people are, yeah, but yeah, but yeah, but I don't have the time.
22:38
[SPEAKER_01]: Yeah, but it's going to be too hard.
22:39
[SPEAKER_01]: Yeah, but I don't know the outcome.
22:41
[SPEAKER_01]: Yeah, but they're not going to really like me.
22:42
[SPEAKER_01]: Yeah, but I don't have a qualification.
22:45
[SPEAKER_01]: Yeah, but other people have, yeah, but yeah, but yeah, but yeah, but yeah, but yeah, but yeah, but yeah,
22:51
[SPEAKER_01]: Eat your energy, they do.
22:54
[SPEAKER_01]: And so I'm gonna hold on to your heart.
22:56
[SPEAKER_01]: I'm gonna be compassionate, but I'm also going to be Brucelessly direct and tell you the truth.
23:02
[SPEAKER_02]: Okay, so let's talk about the whole hustle culture.
23:06
[SPEAKER_02]: And I mean, I can't, I totally believe in abandoning the hustle culture.
23:16
[SPEAKER_02]: And yet, I don't quite understand how you grow grow fast, be more successful, have more time with your family, unless you are hustling hard.
23:31
[SPEAKER_02]: Okay, this is me as a potential client asking you, like, aura.
23:36
[SPEAKER_02]: How do you help me do that?
23:38
[SPEAKER_02]: Like, you can talk about the habits.
23:40
[SPEAKER_02]: Is it just because I'm yeah, budding you or like, how do you actually teach somebody to abandon the hustle culture?
23:47
[SPEAKER_02]: Yeah.
23:49
[SPEAKER_01]: Ah, Christine, this is such a great question.
23:52
[SPEAKER_01]: And it is also such a very personal and bespoke question in terms of how I'm gonna answer it.
23:59
[SPEAKER_01]: Because I think that we all use the language
24:06
[SPEAKER_01]: but we all mean something different by it.
24:09
[SPEAKER_01]: So the thing that occurs to me as hustle and overwhelmed and like, oh god, I just got a grind and then and then it may not be the same way that it shows up for you.
24:21
[SPEAKER_01]: Hustle might mean something else to you.
24:25
[SPEAKER_01]: So my first question would be get really curious about what it is that you think you are trying to avoid.
24:32
[SPEAKER_01]: What parts of life are not currently working for you right now?
24:38
[SPEAKER_01]: And what is it about that?
24:40
[SPEAKER_01]: That's itky.
24:41
[SPEAKER_01]: Because a lot of times,
24:44
[SPEAKER_01]: Hard is because there's an obstacle or a lack of a resource or a lack of a skill set or hard becomes something that I've created in my own mind as being way more challenging.
25:01
[SPEAKER_01]: I mean, we've all done this.
25:03
[SPEAKER_01]: We've all thought about a task or something on our to-do list and thought, oh god, I don't want to do that.
25:08
[SPEAKER_01]: This is going to be so hard.
25:09
[SPEAKER_01]: I don't want to do that.
25:10
[SPEAKER_01]: And we spend so much time and so much effort of waiting it and then it takes like two seconds.
25:17
[SPEAKER_01]: So I think there's a lot of value in getting clear on
25:22
[SPEAKER_01]: What is it that you Christine mean when you say I want all of these things and I believe that in order to get those and have those I have to do all of these things which occur to me as hustle harder and I don't want to do these things, but I want to have these things.
25:49
[SPEAKER_01]: In our life, I don't have enough time, I don't have enough time with my family, I don't have enough, I don't have, I'm in the lack world.
25:57
[SPEAKER_01]: There's so many ways to look at lack and go, okay, how can I get more of that?
26:03
[SPEAKER_01]: I think there's also looking at what is your capacity for more right now.
26:10
[SPEAKER_00]: Let me show you how beekeeper works.
26:12
[SPEAKER_00]: It's four steps.
26:13
[SPEAKER_00]: Tap, snap, text, done.
26:16
[SPEAKER_00]: A while back, I linked my business credit card to beekeeper through Plaid.
26:20
[SPEAKER_00]: It took about a minute, and beekeeper never sees or scores my login details.
26:25
[SPEAKER_00]: So today, when I dropped off a shipment at the UPS store,
26:29
[SPEAKER_00]: I just tapped my card like I always do.
26:31
[SPEAKER_00]: And right after the charge came in, B sent me this.
26:34
[SPEAKER_00]: We caught the charge and reminded me to send the receipt while it's still in my hand.
26:38
[SPEAKER_00]: Normally, this is the kind of thing that ends up in my pocket then my car then gone.
26:44
[SPEAKER_00]: Not anymore, I just snap a picture.
26:47
[SPEAKER_00]: and text it to be.
26:48
[SPEAKER_00]: And here's what comes back.
26:50
[SPEAKER_00]: We already pulled the amount, the vendor, the date, and the category.
26:54
[SPEAKER_00]: Straight from the receipt.
26:56
[SPEAKER_00]: If anything needs to be adjusted, I just reply in plain English.
26:59
[SPEAKER_00]: But this looks right.
27:00
[SPEAKER_00]: So I'll just say, done.
27:02
[SPEAKER_00]: Now, if I want to see everything in one place, every receipt, every category, a full report, I go to my portal at my.bkeeper.ai.
27:12
[SPEAKER_00]: Here's my dashboard.
27:13
[SPEAKER_00]: Every expense is right here, organized, categorized, and ready to go.
27:18
[SPEAKER_00]: I can see the full history, filtered by date, or category, and when I'm ready, I can run a report and have it sent straight to my inbox.
27:26
[SPEAKER_00]: And there are real people behind the scenes supporting the process.
27:30
[SPEAKER_00]: No scrambling.
27:31
[SPEAKER_00]: Ready for my bookkeeper or my CPA whenever they need it.
27:34
[SPEAKER_00]: That's beekeeper.
27:35
[SPEAKER_00]: Tap, snap, text, done.
27:38
[SPEAKER_00]: For more information and to sign up, go to beekeeper.ai.com.
27:44
[SPEAKER_02]: So you talk about that.
27:45
[SPEAKER_02]: You talk about capability and capacity.
27:48
[SPEAKER_02]: Can you?
27:48
[SPEAKER_02]: I do expand on that.
27:50
[SPEAKER_01]: Let's talk about cars for a minute.
27:53
[SPEAKER_01]: Oh, no.
27:53
[SPEAKER_01]: Let's even talk about handbags because I am more familiar with handbags than I am with cars.
27:58
[SPEAKER_01]: So one of the things is a handbag is a handbag is a handbag.
28:03
[SPEAKER_01]: What is a handbag capable of doing?
28:04
[SPEAKER_01]: It's capable of holding stuff.
28:08
[SPEAKER_01]: It's capable of being carried.
28:11
[SPEAKER_01]: It's capable of potentially contributing to your fashion statement or your outfit.
28:20
[SPEAKER_01]: That's it's capabilities.
28:22
[SPEAKER_01]: It's capacity.
28:25
[SPEAKER_01]: could be teeny tiny and only take your cell phone and the lipstick in a credit card or it could be Mary Poppins bag of treasures and have endless capacity regardless of its size.
28:40
[SPEAKER_01]: And so when I'm talking about capacity in the conversation of entrepreneurship or running a business or in your life, when I'm talking about that capacity, I'm really talking about an acronym that I've shared with you before, but I really love.
28:57
[SPEAKER_01]: And it's that acronym of T that no matter
29:01
[SPEAKER_01]: where we are or what we're doing, all of us has a team.
29:06
[SPEAKER_01]: T for time, all of us have some time.
29:08
[SPEAKER_01]: In fact, all of us have the same amount of time, 168 hours in a week.
29:13
[SPEAKER_01]: And I'm very clear about it being 168 hours in a week, not 24 hours in a day.
29:19
[SPEAKER_01]: That little shift changes a lot.
29:22
[SPEAKER_01]: The next thing though is energy.
29:24
[SPEAKER_01]: And energy is like capacity.
29:28
[SPEAKER_01]: So even though the constraints of time might be 168 hours, you know that there are some things that just suck energy out of you so quickly that by the end of it you're totally drained you have no more capacity to do anything else in the day.
29:47
[SPEAKER_01]: you're spent and there are other things that lift you up and you think oh my gosh I could do this forever in energy and capacity are a little bit the same.
29:56
[SPEAKER_01]: There's also your assets and so I think a lot of people only think of assets like money or stuff but assets are also your skills your training
30:08
[SPEAKER_01]: Assets are also your community, your circle of influence, your relationships, your contacts.
30:16
[SPEAKER_01]: There are so many different assets that people don't identify and often what we're doing when we're right up against capacity is we're not leaning into our assets.
30:28
[SPEAKER_01]: So we've got time, we've got energy, we've got assets and the last letter in the acronym
30:38
[SPEAKER_01]: As a former accountant, I have to tell you that my journey towards embracing mindset has been
30:47
[SPEAKER_01]: a little bit challenging.
30:49
[SPEAKER_01]: My world-class consumption of personal development and psychology and cognitive behavior therapy and neuroline linguistic programming has absolutely solidified for me what successful people have known forever, which is that success is only 20% mechanism skills.
31:12
[SPEAKER_01]: tools and 80 percent mindset and psychology.
31:17
[SPEAKER_01]: So often the thing that allows us to access capacity is working on our own thoughts, our own feelings, our own beliefs.
31:28
[SPEAKER_01]: Because when you look at you're to results come from results come from actions.
31:33
[SPEAKER_01]: If you're not taking an action, you're not getting a result.
31:36
[SPEAKER_01]: No action is an action.
31:39
[SPEAKER_01]: Sitting on the couch will get you the results that's sitting on the couch will get going to the gym will get you the results that going to the gym will get How do we get to the place of taking those actions you asked earlier?
31:50
[SPEAKER_01]: How did you get to the place of actually doing the reinvention of Taking the actions of asking those hard questions of being willing to invest in a coach in a branding strategist in in that help and asking for that support
32:06
[SPEAKER_01]: Well, a lot of that is because I believed that there was value in it.
32:12
[SPEAKER_01]: I felt like help would actually serve me.
32:17
[SPEAKER_01]: So I had to start with the thoughts and feelings and beliefs to have the courage to ask for the support, to take the action of asking for the support.
32:30
[SPEAKER_01]: of believing and trusting that the person I hired was actually going to be able to do help me get the result that I wanted.
32:41
[SPEAKER_01]: So mindset is the last core piece and perhaps the biggest piece because thoughts and feelings lead to the actions we take or we don't take, which lead to the results, the successes that we have or don't have in our life and our business.
32:56
[SPEAKER_02]: Well, and the mindset really decides how you're going to manage your time, it decides what energy you're going to choose to show up with and whether or not you're going to have the courage to reach out to those assets.
33:14
[SPEAKER_02]: whether they're internal or external.
33:16
[SPEAKER_02]: Yeah.
33:18
[SPEAKER_02]: So it's fascinating.
33:19
[SPEAKER_02]: It really is 80%.
33:20
[SPEAKER_02]: I think that's what you said, 80%.
33:22
[SPEAKER_02]: And it is, God, it always goes back to this.
33:26
[SPEAKER_02]: Like, do you have a scarcity mindset or an abundance mindset?
33:35
[SPEAKER_01]: Yes, and I'm a little bit hesitant to language it that way.
33:42
[SPEAKER_01]: I think that we've heard those words so often and so frequently that I think what happens when we say there's a sort of a black and white, there's a dichotomy, it's either scarcity or abundance, you're either an extrovert or an extrovert, you're either this or that.
34:11
[SPEAKER_01]: You limit the opportunity for growth and change.
34:17
[SPEAKER_01]: I think it limits the way that we journey from one mindset to another mindset, which is a progression.
34:27
[SPEAKER_01]: I think that it's what gives affirmations a bad name.
34:31
[SPEAKER_01]: Because bottom line is, if you are saying something, money comes easily to me frequently in an abundant daily,
34:42
[SPEAKER_01]: back of your mind, your little yabits, and your little musk, musk, musk, musk, like your little mindset is going, no it doesn't, like look at my bank account, maybe you're worth not impacting your thoughts and feelings and belief.
34:58
[SPEAKER_01]: And so I think that people sometimes,
35:01
[SPEAKER_01]: get frustrated because they're sold.
35:06
[SPEAKER_01]: You either have scarcity or abundance.
35:08
[SPEAKER_01]: If you want to move from scarcity or abundance, all you need is an affirmation.
35:13
[SPEAKER_01]: And it's like, no, actually, that's yes, no, no, no, no.
35:18
[SPEAKER_01]: How there's a progression.
35:20
[SPEAKER_01]: And so I prefer things like progress straight statements.
35:23
[SPEAKER_01]: I really lean into celebrating the wins no matter how small.
35:28
[SPEAKER_01]: I prefer to look at what are the actual words you use when you're talking to yourself about money.
35:40
[SPEAKER_01]: What are the actual words that you use when you're talking to yourself about time?
35:45
[SPEAKER_01]: Because that will give you insight into what you currently believe.
35:50
[SPEAKER_01]: and your beliefs lead to your actions, which lead to your results.
35:55
[SPEAKER_01]: So, yeah.
35:56
[SPEAKER_01]: Chris, you can ask me a few minutes ago, like what would I actually like, hey, I'm a client, I'm tapped out.
36:02
[SPEAKER_01]: I, or a potential client, I'm tapped out.
36:04
[SPEAKER_01]: I'm stressed out.
36:06
[SPEAKER_01]: I feel like I'm already working so much.
36:09
[SPEAKER_01]: so much of what I do, doesn't feel like it's working very well.
36:12
[SPEAKER_01]: I feel like my only option is to do more work because I need more money because the prices are going up, but then I don't get to spend time with my family and I don't get to live the life and then why am I need to be, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do
36:26
[SPEAKER_01]: do a brain dump.
36:28
[SPEAKER_01]: Right down the actual words your brain is telling you so that you can look outside of the jar and see the label that you have been reading to yourself this whole time that says, I'm too busy.
36:45
[SPEAKER_01]: Clients don't really want to pay more money.
36:47
[SPEAKER_01]: I can't raise my prices.
36:49
[SPEAKER_01]: It
36:55
[SPEAKER_01]: keeping you trapped in something you designed and something you built.
37:04
[SPEAKER_01]: So step one is to do actual brain dump of just writing it all down so that you can see what is currently so.
37:14
[SPEAKER_01]: The number one tool that I love for doing this around time because time is a little bit easier for us to sort of see objectively is I would challenge you to do a time audit on 168 hours.
37:26
[SPEAKER_01]: How much time do you actually sleep?
37:33
[SPEAKER_01]: How much time are you spending on personal grooming?
37:37
[SPEAKER_01]: How much are you spending in service of others prioritizing their needs?
37:41
[SPEAKER_01]: So children or parents or volunteerism?
37:45
[SPEAKER_01]: How much time are you spending on household and caring for your life?
37:52
[SPEAKER_01]: What about spirituality?
37:54
[SPEAKER_01]: What about relationships?
37:58
[SPEAKER_01]: And connections to friends and family?
38:00
[SPEAKER_01]: What about fun?
38:02
[SPEAKER_01]: How much time are you spending in work?
38:04
[SPEAKER_01]: And of that work, where is that time going?
38:09
[SPEAKER_01]: getting really curious about where you are investing one of your biggest and most scarce finite assets.
38:20
[SPEAKER_01]: Because once you're clear at it, once you see it outside of yourself, these are the, this is how I'm spending my 168 hours every week, you go, wow, seven hours on housework.
38:34
[SPEAKER_01]: I wonder if I could hire someone that I can then that seven hours playing with my kids.
38:39
[SPEAKER_02]: You know, this kind of brings up another question that I had, it's actually a nice segue, and that is the bottleneck.
38:46
[SPEAKER_02]: So a lot of entrepreneurs, solopreneurs,
38:50
[SPEAKER_02]: You know, really, you said become the bottleneck to making allowing things to move forward.
38:56
[SPEAKER_02]: Yeah.
38:57
[SPEAKER_02]: And that really has to do with time.
38:59
[SPEAKER_02]: It has a lot to do with time.
39:00
[SPEAKER_02]: So can you talk about that?
39:02
[SPEAKER_01]: It's interesting that you see it as time, because usually the symptom is time, but the cause is control.
39:13
[SPEAKER_01]: to trust.
39:14
[SPEAKER_01]: Yes, it's control and trust.
39:16
[SPEAKER_01]: And it's especially true for solo printers that have kind of come up, you know, DIYing everything, being being the only person in their business and gradually expanding, but still holding on to 100% I am going to out myself here, ruthlessly and compassionately.
39:34
[SPEAKER_01]: I have a hard time hiring outsourcing, delegating.
39:38
[SPEAKER_01]: I
39:43
[SPEAKER_01]: It's not even just that I know best.
39:45
[SPEAKER_01]: It's that I don't actually know for sure.
39:47
[SPEAKER_01]: I haven't gotten to that place of certainty and clarity on who my brand is and what my brand voices.
39:53
[SPEAKER_01]: So it's really hard to outsource and trust someone else.
39:57
[SPEAKER_01]: So I would...
39:58
[SPEAKER_01]: offer that founders and entrepreneurs who are looking to kind of like free up time, but still find that they're the ones that still has to like read through every blog and sign off on every social media caption and they become sort of the bottleneck for things because they have to approve everything and, you know, look over everything before it can come, go out.
40:24
[SPEAKER_01]: a lot of different pieces in that like why like what are the thoughts and beliefs so again writing down like what is it that I believe?
40:32
[SPEAKER_01]: What am I afraid will happen?
40:35
[SPEAKER_01]: Where is the
40:40
[SPEAKER_01]: when I let go of this.
40:43
[SPEAKER_01]: So if you don't have the clarity, it's going to be really hard to outsource.
40:46
[SPEAKER_01]: If you have the clarity, but you're still holding on really tight, a lot of it can be the lack of trust with outsourcing it, but a lot of it can be a recognition that there's a change in identity happening, that you're not the one.
41:02
[SPEAKER_01]: who has all the answers, who can do all the things that you're giving that power, that authority to someone else, so then who am I now?
41:13
[SPEAKER_01]: And from being the technician in your business, being the manager of your business, to being the director or the CEO of your business.
41:22
[SPEAKER_01]: where you're not actually in the trenches anymore.
41:25
[SPEAKER_01]: Yeah, it's this journey.
41:27
[SPEAKER_01]: And I think, you know, Christina, I really want to say thank you because a lot of our conversation, this particular conversation, it's been really clear to me that what's missing from the conversation for others.
41:43
[SPEAKER_01]: is the middle.
41:44
[SPEAKER_01]: We're told they started here and then they became a huge success.
41:49
[SPEAKER_01]: They did this.
41:49
[SPEAKER_01]: And then it was this.
41:51
[SPEAKER_01]: And I think that this messy middle that we all go through when we're doing reinvention, when we're doing transition, when we're doing, you know, growing into a new market or making a new offer, there's this whole like discovery process that I believe
42:07
[SPEAKER_01]: you know, in the spirit of authenticity, let's honor that more.
42:11
[SPEAKER_01]: Let's have more of those conversations.
42:13
[SPEAKER_01]: So thank you so much for for this conversation and being able to sort of hear that as a theme for us and a thread.
42:22
[SPEAKER_02]: Yeah, that messy middle.
42:24
[SPEAKER_02]: It's coming out more and more, dammit.
42:28
[SPEAKER_02]: Let's talk about speaking of messy middles.
42:31
[SPEAKER_02]: Let's talk about your TED Talk.
42:33
[SPEAKER_01]: Whoo!
42:33
[SPEAKER_01]: Okay, so you say it was such confidence, like let's talk about your TED Talk as if I've done one.
42:39
[SPEAKER_01]: So, um, I'm holding a TED Talk.
42:43
[SPEAKER_01]: What you're referencing is the journey towards my TED Talk that I'm currently on and the process of, so I have applied for a TEDx Talk three times now.
42:54
[SPEAKER_01]: over the last year, and the last one was for a TEDx that required that you actually pre-write your talk.
43:04
[SPEAKER_01]: Like I had to do this 1400 word script that I submitted, and as someone who talks a lot, and he was a very confident speaker, the journey to, or the process of creating this script,
43:23
[SPEAKER_01]: was like a roller coaster for me.
43:25
[SPEAKER_01]: I couldn't believe it.
43:27
[SPEAKER_01]: I had so many different emotions.
43:29
[SPEAKER_01]: I was literally sobbing on my keyboard, ugly crying, like the whole thing.
43:36
[SPEAKER_01]: I pressed send at like barely four hours before the deadline.
43:42
[SPEAKER_01]: And it was so emotional.
43:44
[SPEAKER_01]: Now, I have been speaking for decades.
43:47
[SPEAKER_01]: I have been leading rooms, facilitating, I have spoken in front of five, I've sung in front of 9,000 people.
43:54
[SPEAKER_01]: This is not stage fright.
43:56
[SPEAKER_01]: So what was going on for me?
43:58
[SPEAKER_01]: And it was such a curious experience.
44:02
[SPEAKER_01]: And I was able to kind of lean into the experience and
44:09
[SPEAKER_01]: observe it from a sort of objectively while I was in the middle of it.
44:15
[SPEAKER_01]: And the spoiler here is I didn't get picked for the shortlist.
44:21
[SPEAKER_01]: I didn't make it.
44:22
[SPEAKER_01]: And that no is totally a win.
44:28
[SPEAKER_01]: So really.
44:29
[SPEAKER_01]: Yeah.
44:31
[SPEAKER_01]: Wow.
44:32
[SPEAKER_01]: So even though I poured my heart and soul into it and like, you know, tears into the application and you think, well, like, wow, like you really care about it.
44:41
[SPEAKER_01]: There's a lot of stake.
44:42
[SPEAKER_01]: Like this is something that really matters to you absolutely all of that is true.
44:46
[SPEAKER_01]: And what came to me was.
44:51
[SPEAKER_01]: noticing my emotional experience with it, noticing what my mind was telling me this isn't fun.
44:59
[SPEAKER_01]: I don't know how to do this.
45:00
[SPEAKER_01]: I'm not very good at this.
45:02
[SPEAKER_01]: This isn't where I shine.
45:04
[SPEAKER_01]: Uh, all of that and it's like, oh, no, you got to do hard things and you got to grow and grow this uncomfortable and changes uncomfortable.
45:12
[SPEAKER_01]: Through all of that, what became really clear is I don't have clarity.
45:20
[SPEAKER_01]: Once you're clear about the five questions, once you're clear about your brand voice, then you don't become the bottleneck.
45:26
[SPEAKER_01]: It's easier to outsource once you're clear about the five I don't have clarity yet on what I want to be known for.
45:34
[SPEAKER_01]: And the truth is, once you're on a TEDx or TED stage, you are going to be known for that conversation.
45:42
[SPEAKER_01]: Yes, very long time.
45:45
[SPEAKER_01]: And so it's
45:48
[SPEAKER_01]: that I still have time to explore and discover my thought leadership, the voice that I want to own, the conversation that really does deeply matter to me because a lot of the conversations I'm having right now are aggregate.
46:06
[SPEAKER_01]: Fits and pieces of other people's genius that I've pulled together and guess what Christine?
46:14
[SPEAKER_01]: that's my superpower.
46:17
[SPEAKER_01]: Yes.
46:18
[SPEAKER_01]: Yes.
46:18
[SPEAKER_01]: That's where I actually get to shine is that I am not a one voice, one thought, one message woman.
46:26
[SPEAKER_01]: I am someone who can magically pull on what my old school
46:37
[SPEAKER_01]: I had, I had someone in my last workshop tell me, you know, you're better than a I like you're so fast and you're so good and I said no, no, no, I am a I am or a intelligence.
46:50
[SPEAKER_01]: And so it was almost an immediate reflection back to me because I did that workshop about four days after I pressed send on TEDx.
46:59
[SPEAKER_01]: Before I'd found out that I didn't get in.
47:01
[SPEAKER_01]: And the experience was truly night and day between the alone in front of my computer weeping to being in a room with 20 other people and just feeling lit up and on fire and just,
47:18
[SPEAKER_01]: What missing the difference that I was making and I said out loud, this is where I shine.
47:25
[SPEAKER_01]: This is where I shine.
47:27
[SPEAKER_01]: And so it's a real gift.
47:29
[SPEAKER_01]: No, is a brilliant gift.
47:32
[SPEAKER_01]: This, you know, this target market, not really responding to your message.
47:38
[SPEAKER_01]: Awesome.
47:39
[SPEAKER_01]: There's no money in me.
47:42
[SPEAKER_01]: If people kind of like don't have an opinion about you, they don't really one way or another, then you're probably going to be what they already know and they already kind of have.
47:53
[SPEAKER_01]: But if you can bring something to someone and they can have a strong connection, reaction to it,
48:01
[SPEAKER_01]: Now you know that you are going to be seen and heard in the world.
48:05
[SPEAKER_01]: And I think yes, this speaks to the shift from the polished professional brand out there in the world to that more authentic thing is that
48:18
[SPEAKER_01]: being willing to say the weird thing, being willing to tell your own truth as a way of being polarizing out there in the world.
48:29
[SPEAKER_01]: So that somebody else can go, oh, that's where I want to go.
48:35
[SPEAKER_01]: Oh, that's different from what I already know.
48:38
[SPEAKER_01]: You're weird as you're wealth, or uh.
48:41
[SPEAKER_01]: No, it is.
48:43
[SPEAKER_02]: It is all the things.
48:44
[SPEAKER_02]: No, it's all the things.
48:45
[SPEAKER_02]: Yeah.
48:48
[SPEAKER_02]: a listener can do immediately to stop the hustle, change their mindset, whatever it is.
48:59
[SPEAKER_01]: to move forward.
49:00
[SPEAKER_01]: I've already shared that the brain dump, journaling, getting it outside of yourself, having a conversation with someone who is a listener, not a fixer, so that just externalizing it, because when we internalize, we stay in the loop, we stay spinning, we stay stifling, so externalizing, but the idea of practice, your mastery and master your practice, in the domain of saying, no.
49:25
[SPEAKER_01]: Okay, what does that even mean?
49:26
[SPEAKER_01]: That was a bit of a word solid.
49:28
[SPEAKER_01]: What I mean is, is that hassle, awesome, often comes from
49:35
[SPEAKER_01]: a feeling of having to say yes.
49:39
[SPEAKER_01]: Well, I have to do it because I'm the only one on the bottleneck.
49:43
[SPEAKER_01]: I have to do it because that's my brand and my brand promise is that I will always do it.
49:49
[SPEAKER_01]: So I built this brand and now I'm stuck with it so I built my bed to like, like there's that feeling of have to.
49:55
[SPEAKER_01]: I have to because I need the money I have to because otherwise I'll miss out.
50:00
[SPEAKER_01]: I have to, like so there's this shooting all over ourselves.
50:05
[SPEAKER_01]: that happens.
50:06
[SPEAKER_01]: So I think the practicing saying no and learning new skills.
50:15
[SPEAKER_01]: So developing the skillset, the asset of here are five ways to say no without saying no.
50:23
[SPEAKER_01]: So start with yes and
50:26
[SPEAKER_01]: and then create the circumstances.
50:29
[SPEAKER_01]: So yes, and my schedule has availability for that in January.
50:36
[SPEAKER_01]: So I'm not a hustle harder.
50:37
[SPEAKER_01]: I'm not gonna work weekends.
50:39
[SPEAKER_01]: I'm gonna let you know, but yeah, and my schedule, you need to done before that.
50:43
[SPEAKER_01]: Yes, and I can move something else in my schedule, and there's gonna be a rush fee to do that to bump someone else.
50:52
[SPEAKER_01]: Yes.
50:53
[SPEAKER_01]: And I can absolutely add that to the scope of the project.
50:56
[SPEAKER_01]: Let me just adjust the estimate for you.
50:59
[SPEAKER_02]: Yes.
51:00
[SPEAKER_01]: And so I think the practicing being able to say no in a way that still feels good for you to to to to to be able to protect your boundaries.
51:17
[SPEAKER_01]: or where can people find you?
51:19
[SPEAKER_01]: Most of you can find me on LinkedIn.
51:21
[SPEAKER_01]: So, or am I okay on LinkedIn is a great place to connect with me.
51:24
[SPEAKER_01]: That's one of my favorite places.
51:27
[SPEAKER_01]: And of course, I'm on Instagram and I am working on my own podcast.
51:32
[SPEAKER_01]: That has, as of this recording, it has one episode recorded.
51:37
[SPEAKER_01]: So, I'd love to have new listeners over at GetShifted.
51:41
[SPEAKER_01]: I love it, and your website, or mk.com, AUR-A-M-C-K-A-Y dot com.
51:50
[SPEAKER_02]: beautiful and we'll have all of those in the show notes.
51:53
[SPEAKER_02]: So for those of you who are listening or watching, make sure to give or follow.
51:58
[SPEAKER_02]: And definitely check out her new her new podcast.
52:00
[SPEAKER_02]: That's awesome.
52:01
[SPEAKER_02]: This has been amazing.
52:03
[SPEAKER_02]: We talked about hustle culture.
52:05
[SPEAKER_02]: We talked about personal branding, identity, authenticity, capacity.
52:10
[SPEAKER_02]: It's just been amazing and I really appreciate your time and thank you so much for being here.
52:15
[SPEAKER_01]: Thank you, Christine.
52:16
[SPEAKER_01]: As I said, this particular conversation has created some new insights for me as well.
52:22
[SPEAKER_01]: So I really appreciate you.
52:24
[SPEAKER_01]: Thank you for having me.
52:27
[SPEAKER_02]: Thank you so much for listening.
52:28
[SPEAKER_02]: If you liked this episode and this conversation, make sure to share it with a friend.
52:33
[SPEAKER_02]: If you're watching us on YouTube, make sure to hit that subscribe button.
52:36
[SPEAKER_02]: And if you're listening on your favorite podcast app, make sure you put that follow button, so you never miss another episode.
52:42
[SPEAKER_02]: Sign up for our newsletter, the sunbeam, go to postombeamcreative.com.
52:46
[SPEAKER_02]: I'm Christine George, and you've been listening to no like trust for real estate.