Latest / Know Like Trust for Real Estate
How Real Estate Agents Can Build a Human Brand Using Consumer Empathy Strategies
Most real estate agents look to other real estate agents for inspiration. That's the problem.
In this episode, I'm joined by Scott Coligan, fractional CMO, former Miller Coors brand strategist, and one of the smartest consumer insights minds I know (and someone I've had the privilege of knowing since I hired him in 2007). Scott developed something called the Human Experience Method, a disruptive approach to consumer research that replaced sterile focus groups with deep ethnographic immersion, and the lessons he learned apply directly to how real estate agents can build brands that people…
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