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How to Market a Listing Like a Luxury Brand: Photography, Storyboarding & Storytelling
What would it mean if people recognized your listings before they saw your name?
Carrie Klein Perkins has earned that. She's a second-generation REALTOR with more than 30 years of experience. She leads Spaces CT in Fairfield County, Connecticut, and Inman has recognized her for luxury listing marketing. She approaches every listing like an art director.
In this episode, Carrie and Christine talk about:
Why her marketing starts before she even has the listing
How to give your photographer clear visual direction
Chasing the best light, even when that means coming back three or four times…
The skinny
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