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How to Build a Personal Brand That Survives Any Market
What do you do when the safe path stops being safe?
Jess Lane spent 20 years building iconic brands like Jim Beam, Visa, Miller, and Porsche. She helped a fintech company reach billion-dollar unicorn status. That same year, she was laid off with 150 other people, and then applied to 496 jobs.
That low point became her turning point.
In this episode, Jess joins Christine to share how she combined two decades of go-to-market experience with a master's in psychology to build The Full Cup Co, a career design company that helps people choose themselves and design what comes next.
Jess shares her…
The skinny
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