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How to Build a Personal Brand That Survives Any Market · Know Like Trust for Real Estate

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[SPEAKER_00]: And there's a kit of research called self-determination theory that is basically all about our key motivators and they're all intrinsic.
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[SPEAKER_00]: The ones that lead us to the long longest term success in well-being.
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[SPEAKER_00]: And those are autonomy, so do we have a choice, competence, are we good at it, every decent at it, and connectedness doesn't mean something to us.
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[SPEAKER_00]: Do we feel connected?
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[SPEAKER_00]: Those are the three motivators.
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[SPEAKER_01]: Hey everyone, welcome to Know Like Trust for Real Estate where I help you craft branding and marketing strategies that align with your unique strengths.
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[SPEAKER_01]: Agents who work with me grow their business on average by 40% by aligning their marketing with who they are, not what they sell.
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[SPEAKER_01]: Today, I'm so excited about our guest, Jessica.
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[SPEAKER_01]: is with us.
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[SPEAKER_01]: She is the founder and CEO of the full cup co.
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[SPEAKER_01]: I have known just for so many years.
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[SPEAKER_01]: Probably going back 20 years now.
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[SPEAKER_01]: She is a very seasoned brand strategist.
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[SPEAKER_01]: She has worked on iconic brands like Jim Beam, Visa, Miller Brewing Company, and Parshas, and so many more.
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[SPEAKER_01]: She also has a master's level education in psychology.
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[SPEAKER_01]: And through her company, the full cup code, she helps executives find their purpose, their creativity, and their happiness in their future work.
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[SPEAKER_01]: I'm super excited for you to meet her.
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[SPEAKER_01]: So please give a warm welcome to Jessica Lane.
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[SPEAKER_00]: I know, it's incredible to be back together in this way.
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[SPEAKER_00]: Thank you so much for having me.
1:32
[SPEAKER_01]: Oh my god, I'm so excited you're here.
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[SPEAKER_01]: We're going to get right into it.
1:36
[SPEAKER_01]: So you are the owner, founder, CEO of the full cup co, which I totally want to talk about before we get there.
1:45
[SPEAKER_01]: I just want to know what prepared you for this moment.
1:49
[SPEAKER_00]: Yeah, well, to be honest with you, early in my career, I started off with you.
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[SPEAKER_00]: Yes, I mean, you know, beginning, and yeah, you know, I think looking back and we know this to be true, like in moments of reflection, everything prepared me.
2:04
[SPEAKER_00]: But I would say the Cliffs notes for me specifically are, I started off on big brands as you know, like Miller and Jim Bean Brands and Porsche and Proctor and Gamble and I joke that.
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[SPEAKER_00]: you know, I sold a lot of booze and cars.
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[SPEAKER_00]: And that was fun.
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[SPEAKER_00]: And it wasn't my life's mission.
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[SPEAKER_00]: And I think what you know, you and I both learned not to speak for you, but when you work for the best in class and the biggest and the best early out in your career, you learn really good go to market commercial skills.
2:38
[SPEAKER_00]: Because a lot of the things that we work on on those big brands are actually
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[SPEAKER_00]: So great brands, but things that may or may not need to be actually sold, but it's okay.
2:52
[SPEAKER_01]: That's going to have to interrupt you.
2:54
[SPEAKER_01]: Yeah.
2:54
[SPEAKER_01]: To interrupt you for a quick second, toilet paper.
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[SPEAKER_01]: What's the household penetration of toilet paper?
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[SPEAKER_00]: 100%.
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[SPEAKER_00]: Is it?
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[SPEAKER_01]: Wow, I feel like it was like 90% back in the day, which was the big joke, because how can you only have 90%.
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[SPEAKER_00]: But that was, that was, yeah, very, very interesting data point.
3:20
[SPEAKER_00]: need to brush up on those.
3:21
[SPEAKER_00]: I was like, it's got to be 100, right?
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[SPEAKER_00]: Yeah, no, that's why you're like, just like, why you're why do we have to sell it?
3:26
[SPEAKER_00]: What do you say?
3:28
[SPEAKER_00]: Anyway, he's going to be sorry.
3:30
[SPEAKER_00]: But no, but I think, you know, the conversation is funny, isn't it?
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[SPEAKER_00]: Just so I'm creating value.
3:35
[SPEAKER_00]: So anyway, that's kind of the point.
3:36
[SPEAKER_00]: As I learned that, early in my career,
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[SPEAKER_00]: And then I realized I liked building things, and I liked taking those skills, but we weren't applying them to new environments, so I kind of slowly went smaller and did that.
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[SPEAKER_00]: I went in-worked for the real real and the company went IPO when I was there.
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[SPEAKER_00]: So that was a fun experience, and I got to see, you know, something that was scaling quickly.
3:58
[SPEAKER_00]: And that was really interesting kind of a bucket list item.
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[SPEAKER_00]: I worked at GroupOn during COVID, so really thinking about how to help small businesses during a time when things were shut down was like we're a very interesting experience.
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[SPEAKER_00]: And then I went to work in financial technology and the last nine to five I worked for, I helped a company in reach billion dollar unicorn status.
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[SPEAKER_00]: So that was a fun experience.
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[SPEAKER_00]: And then that same year, I got let go on a mass reduction with 150 other people.
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[SPEAKER_00]: I was building building, building, reach to high, and then I'll love.
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[SPEAKER_00]: And that's really essentially the turning point in terms of what led me here and kind of just to come back to that original question that you had.
4:39
[SPEAKER_00]: At that moment, in terms of where my head was, was I had applied to 496 jobs.
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[SPEAKER_00]: So I did the thing that we're supposed to do and buckle down, and that didn't work, and then I looked up.
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[SPEAKER_00]: and I started to look around and see that that was also happening to hundreds and thousands of other really talented executives, and I had looked at data on trends my whole career.
5:00
[SPEAKER_00]: I found like holy moly something's happening and when I turned that on myself and looked at that I'm the half of my own self as the commodity, I was like the market isn't what it was.
5:11
[SPEAKER_00]: So I decided to take a non-comventional care.
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[SPEAKER_00]: And I decided that the nine to five was not the ROI for me that it used to be because, you know, the big tech bet that I had placed didn't pay an all for me, even though the results had gotten there.
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[SPEAKER_00]: So I thought, if a billion dollars can't save you, what can, and I thought, you, you saved yourself.
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[SPEAKER_00]: So I didn't know what I was gonna do exactly, but I knew I was gonna take my first 20 years and I was gonna combine it with this master's and psychology that I wasn't at.
5:37
[SPEAKER_00]: And I did that for a lot of reasons to be honest with you, Christine.
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[SPEAKER_00]: I did that for personal and professional reasons.
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[SPEAKER_00]: It helped me work through some things.
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[SPEAKER_00]: It made me proud of myself.
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[SPEAKER_00]: It was a bucket list thing, but also I was like, well, I'm not going to be, you know, I want a big, and I want to also go solve a problem.
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[SPEAKER_00]: So I knew I was going to use it as a foundation and what I was going to go build next to that makes sense.
5:58
[SPEAKER_00]: And I was going to somehow combine the first 20 years in this education.
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[SPEAKER_00]: And about a year, a year and a half, and is when I built the full cupco, and when I built my framework.
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[SPEAKER_00]: And it essentially is the best of the psychology education and my go-to-market experience in a framework.
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[SPEAKER_00]: And I designed it to help people solve the problem that I had, which is what the heck doing to you now, and how to design your next tap out side of the nine to five.
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[SPEAKER_00]: So that's how I arrived here.
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[SPEAKER_01]: It's amazing, and I'm so proud of you for choosing yourself.
6:27
[SPEAKER_01]: So you actually say that you chose yourself before you even got to the full cup code.
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[SPEAKER_01]: What does that mean?
6:35
[SPEAKER_01]: And through that process, like obviously you got a master's in psychology and you had to do the deep work, right, to create your own personal brand.
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[SPEAKER_01]: So tell me about that process.
6:49
[SPEAKER_00]: Yeah, it can be really hard because we are extrinsically motivated by most everything.
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[SPEAKER_00]: Today, meaning of course, we're human, but money, titles, brands, all the things that come at us every second of the day.
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[SPEAKER_00]: So choosing yourself can be sometimes hired because what it requires is to come back to your intrinsic.
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[SPEAKER_00]: or your values.
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[SPEAKER_00]: And also, I think a lot of times we lose sight of the meaning of a lot of what our experiences create for us.
7:23
[SPEAKER_00]: Yeah.
7:23
[SPEAKER_00]: There's not a lot of time that we can pause and create reflection in meaning or that we take sometimes to be like, wow, maybe that.
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[SPEAKER_00]: chapter of my career ended not on my terms but what can I take from it or what has meant something to me in the world that I really care about that I might want to actually you know go and do something about you know we're sort of motivated by all these extrinsic motivators and there's a kit and research called self-determination theory
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[SPEAKER_00]: that is basically all about our key motivators and they're all intrinsic.
7:56
[SPEAKER_00]: The ones that lead us to the long longest term success in well-being.
8:01
[SPEAKER_00]: And those are autonomy.
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[SPEAKER_00]: So do we have a choice?
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[SPEAKER_00]: Competence?
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[SPEAKER_00]: Are we good at it?
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[SPEAKER_00]: Every decent at it?
8:06
[SPEAKER_00]: And connectedness doesn't mean something to us.
8:08
[SPEAKER_00]: Do we feel connected?
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[SPEAKER_00]: Those are the three motivators.
8:10
[SPEAKER_00]: The foundational motivators of what is a long-term effort.
8:16
[SPEAKER_00]: Those are the three motivators because that's what the stains do over time.
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[SPEAKER_00]: It comes from you and no one can really say Christine.
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[SPEAKER_00]: I need you to feel connected to selling might be up for 50 years.
8:28
[SPEAKER_00]: You know?
8:29
[SPEAKER_01]: Yeah.
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[SPEAKER_01]: And so is that the psychology part of what you do?
8:33
[SPEAKER_01]: These climate is, yeah.
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[SPEAKER_00]: And that's exactly where we start.
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[SPEAKER_00]: We start with the first half of the program.
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[SPEAKER_00]: And the framework is all of those intrinsic motivators.
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[SPEAKER_00]: I can give you the quick rundown.
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[SPEAKER_00]: So no one is called your unique blueprint.
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[SPEAKER_00]: That's what you end up with.
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[SPEAKER_00]: After all, the work, it's broken up by.
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[SPEAKER_00]: No one has your unique combination of your background, your values, your skills and your strengths, your interests, your desired impact in the world, and all of your personal and professional experience in the meaning that you've created from those experiences.
9:07
[SPEAKER_00]: No one has that unique combination.
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[SPEAKER_00]: When you start to break that down,
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[SPEAKER_00]: and all of those things, it becomes almost things become really, really clear.
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[SPEAKER_00]: I know this is feeling really like my unique blueprint and I understand myself better.
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[SPEAKER_00]: The other reason why this is really important to start in terms of future work and career is because this is the best way to differentiate yourself.
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[SPEAKER_00]: in the future of war.
9:33
[SPEAKER_00]: We want to sound more human, less like AI, less like a resident of this era.
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[SPEAKER_00]: We don't want to sound like a bat.
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[SPEAKER_00]: We want to sound like us.
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[SPEAKER_00]: That's actually going to propel us further.
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[SPEAKER_00]: Then we can go figure out, OK, great.
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[SPEAKER_00]: How do we market our unique blueprint?
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[SPEAKER_00]: What's the reference?
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[SPEAKER_00]: What's the model?
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[SPEAKER_00]: And how do we go create income streams off of that?
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[SPEAKER_00]: But for me, knowing that research and then understanding where the future of work is going, I'm like, yeah, we start there.
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[SPEAKER_00]: And that's most fulfilling for us.
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[SPEAKER_00]: So it's good news.
9:56
[SPEAKER_01]: It's so interesting because when I work with my clients on their branding and their marketing strategy, I have what's called the DNA method, which is discover name and amplify, which that whole discovery piece of it is essentially what you're talking about.
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[SPEAKER_01]: It's like, how do I figure out what it is that makes me unique?
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[SPEAKER_01]: What's my unique value proposition?
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[SPEAKER_01]: How am I different from my competitors?
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[SPEAKER_01]: What are my strengths?
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[SPEAKER_01]: What can I delegate and not waste valuable time on, like all of these, what are my values, all of these, it's all in parallel to what you're saying, as a marketing strategist, I find that to be the most gratifying part of the process because and the most important because you can't get to the brand and the marketing strategy without it.
10:49
[SPEAKER_00]: right and just like you with your unique blueprint you can't get to the other side of it to understand what your purpose and well the whole idea of the unique blueprint came from our brand building and the brand house and all of them like what are the core essentials right and it's ever a great brand and the world starts from their unique point of differentiation and it's no different for us what it's
11:12
[SPEAKER_00]: coming from more of the human spirit.
11:14
[SPEAKER_00]: You know, yeah, a lot of the experience.
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[SPEAKER_01]: So, all right, so, because we, you and I are, we do very similar things, but in, in, in, in very, with very different outcomes, right?
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[SPEAKER_01]: Um, but I, so how do you translate that?
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[SPEAKER_01]: for somebody who you're essentially helping them create their personal brand.
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[SPEAKER_01]: Like, do you have clients who get through that and go, oh my god, I thought I was going to go be a brand strategist and they realize I'm really supposed to be like an interior designer.
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[SPEAKER_01]: Like, do you have that?
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[SPEAKER_01]: Do they have that kind of aha when they realize like,
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[SPEAKER_01]: who they are deep down and what makes them so special.
11:54
[SPEAKER_00]: Most people don't take total one in ease.
11:57
[SPEAKER_00]: They'll do like, I don't know what the degree I'm going for is.
12:01
[SPEAKER_00]: I'm not a mathematician, but they'll do like a tangent.
12:05
[SPEAKER_00]: So for instincts, I have one client Jorge who has his certificate from late court on blue.
12:13
[SPEAKER_00]: So he graduated from late court on blue, which I think is very impressive early on in his career, but then he went on to be a construction project manager.
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[SPEAKER_00]: So he has all these like, yes, operations and sales skills.
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[SPEAKER_00]: Like, well, okay.
12:27
[SPEAKER_00]: Now, and oh, I'm sorry, and he's also a big dog lover, and has a dog, and he started cooking for him and his dog, very good food because of, of aforementioned like court on blue.
12:38
[SPEAKER_00]: Then he started cooking high-end for his neighbors and his neighbors pets, and now that's what he does.
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[SPEAKER_00]: He has a luxury and high-end delivery and food service business for because he has his like court on
12:55
[SPEAKER_00]: and if people are going to pay a premium for both themselves and then their dogs and their pets to me fed, then you can design business model, you know, based on his lifestyle.
13:05
[SPEAKER_00]: So that's what he is working on scaling.
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[SPEAKER_00]: So that is so exciting.
13:10
[SPEAKER_00]: It's so cool.
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[SPEAKER_00]: That's a very funny example.
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[SPEAKER_00]: Another quiet Melanie, so she worked, she was like super stressed marketing executive, worked in more events.
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[SPEAKER_00]: So you know what that can be.
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[SPEAKER_00]: I don't think you might have
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[SPEAKER_00]: Oh yeah, and so we have a little bit of purview into that, imagine doing that for years, and she wanted to go into a real estate, and she also had this floral design background.
13:37
[SPEAKER_00]: Again, desperate parts for oral, a little bit puzzle pieces aren't we?
13:42
[SPEAKER_00]: We're all in that only, it's so linear, and so it's going to take a while to get your real estate license.
13:49
[SPEAKER_00]: But what she did have was she had a really good neck-threatening design and she had a floor of design background.
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[SPEAKER_00]: So we created an interim role for her where she created her on staging.
14:02
[SPEAKER_00]: company and she was able to go market herself to real estate companies then she could also work in the office, get more experience that way and get more exposure and get her foot in the door.
14:13
[SPEAKER_00]: So again, just different ways to help people think about kind of expanding beyond the nine to five, but also taking into account how to make the money will be sustainable for them and what is really there you need like you're saying.
14:29
[SPEAKER_00]: like they're unique way in and there is that it just totally depends.
14:33
[SPEAKER_00]: It's totally different for everyone which I think is the coolest thing.
14:36
[SPEAKER_00]: And it's just a totally different way to think about work than I think we grew up understanding exactly the financial times just wrote an article about midlife and career planning and financial planning need needing to go hand in hand now because we can't be relying on one and nine to five like we used to.
14:54
[SPEAKER_00]: Yes, like we were brought up, you know, like our parents did, it just worked, does look a lot different.
14:59
[SPEAKER_01]: And you're you're coming in at like just such an amazing point in that sort of trajectory, because people, they meet the education around it too, and they've got a better themselves, right?
15:13
[SPEAKER_00]: Yeah, and I think it's hard to bet on yourself if you don't know like why or what you're betting on.
15:18
[SPEAKER_00]: Yeah, you can go do like a million different things, but how do, what's the like, I know this is the right thing for me.
15:25
[SPEAKER_00]: Woo.
15:26
[SPEAKER_00]: Like how do we, how do we validate that?
15:29
[SPEAKER_00]: And that's where the psychology piece really comes in.
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[SPEAKER_00]: Because you're actually like the best therapist, the best coaches.
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[SPEAKER_00]: Like they just bring out in you.
15:35
[SPEAKER_00]: It's already.
15:36
[SPEAKER_00]: Yeah.
15:36
[SPEAKER_00]: Yeah.
15:37
[SPEAKER_00]: Now you have it.
15:39
[SPEAKER_00]: You have it.
15:39
[SPEAKER_00]: You just need some frameworks and some tools and just some different ways to think about the future considering AI of course and all the things but yeah, at the end of the day it starts with you and I think that's what's exciting about the future of work I think it gives people a little bit of freedom.
15:52
[SPEAKER_00]: I'm not saying it's easy, but neither is applying to a thousand jobs and waiting for you Yes, to get another job.
15:58
[SPEAKER_00]: I'm sorry, but I did that
16:02
[SPEAKER_00]: Here's a receipt from my favorite restaurant.
16:04
[SPEAKER_02]: Normally, this is the kind of thing that ends up in my pocket, then my car, then gone.
16:10
[SPEAKER_02]: Not anymore.
16:12
[SPEAKER_02]: All I do is take a picture and text it to be.
16:14
[SPEAKER_02]: That's it.
16:15
[SPEAKER_02]: No app to open, no category to select, nothing to fill out.
16:19
[SPEAKER_02]: I just sent a text.
16:20
[SPEAKER_02]: And here's what comes back.
16:21
[SPEAKER_02]: We already pulled the amount, the vendor, the date, and the category, straight from the receipt.
16:28
[SPEAKER_02]: If anything needs to be adjusted, I just reply and plain English, but this looks right.
16:32
[SPEAKER_02]: So I'll just say, done.
16:34
[SPEAKER_02]: Now, if I want to see everything in one place, every receipt, every category, a full report, I go to my portal at my.bekeeper.ai.
16:44
[SPEAKER_02]: Here's my dashboard.
16:45
[SPEAKER_02]: Every expense I've texted in is right here.
16:48
[SPEAKER_02]: Organized, categorized, ready to go.
16:51
[SPEAKER_02]: I can see the full history, filter by date or category, and when I'm ready, I can run a report and have it sent straight to my inbox.
16:58
[SPEAKER_02]: Clean records, no scrambling.
17:01
[SPEAKER_02]: Ready for my bookkeeper or my CPA whenever they need it.
17:04
[SPEAKER_02]: That's beekeeper.
17:06
[SPEAKER_02]: Snap text done.
17:07
[SPEAKER_02]: For more information and to sign up, go to beekeeper.au.com.
17:13
[SPEAKER_01]: Wow, I love how you've taken your experience, your personal experience looking for a job and all of your professional experience and brought it all together to help other people.
17:23
[SPEAKER_01]: I love it.
17:24
[SPEAKER_01]: Let's put this in the framework of a real estate agent.
17:27
[SPEAKER_01]: You know, a lot of the work that I do with agents is coaching them on how to build their personal brand.
17:33
[SPEAKER_01]: And it can be difficult because a lot of agents feel like they're self-promoting.
17:39
[SPEAKER_01]: So how would you describe the difference between building that personal brand and self-promoting?
17:46
[SPEAKER_00]: I think a personal brand can look so different these days for so many different people.
17:51
[SPEAKER_00]: For instance, the full cocktail is a brand in and out of the South I call it.
17:55
[SPEAKER_00]: The career design company, it is a company entity.
17:58
[SPEAKER_00]: is my brand and I'm working on building my personal brand on little thing, you know, as the founder of the full call.
18:05
[SPEAKER_00]: So it can come to life in so many different ways for so many people.
18:09
[SPEAKER_00]: Some people just go on their name and they're creating, you know, their name.
18:14
[SPEAKER_00]: So it totally depends.
18:15
[SPEAKER_00]: I think that can come to life in many different ways.
18:17
[SPEAKER_00]: But I think in terms of just self promotion versus creating a personal brand, I tend to think about like the value that you're offering
18:27
[SPEAKER_00]: and having more of a mission behind what you're doing and being going to use values oriented.
18:33
[SPEAKER_00]: Those are the things.
18:35
[SPEAKER_01]: And that's the difference between someone choosing you versus someone else, who might be out there just self-promoting how many deals they've done.
18:44
[SPEAKER_00]: I think people can see through that pretty well.
18:47
[SPEAKER_00]: If you're creating value for people, I think that they also can see that.
18:53
[SPEAKER_00]: And so I think you have to, even though, you know, yes, you are the driver, we are destiny.
18:58
[SPEAKER_00]: If you're coming from a place of giving versus getting, think that usually goes forever and
19:04
[SPEAKER_01]: I agree.
19:04
[SPEAKER_01]: I agree.
19:05
[SPEAKER_01]: So when you think about someone finding their personal brand and you've got clients who have been in the corporate world and for years and years and they've been showing up how they believe they were expected to show up.
19:18
[SPEAKER_01]: Because that's like years and years and years of training.
19:21
[SPEAKER_01]: All right.
19:22
[SPEAKER_01]: So how do you break that wall down and get them to really show up the way
19:30
[SPEAKER_01]: they are in their true authentic selves.
19:35
[SPEAKER_00]: I love this question so much.
19:37
[SPEAKER_00]: So this question is important because so many years like you said have been spent, it can start in childhood.
19:44
[SPEAKER_00]: You're right.
19:45
[SPEAKER_00]: not because anyone's bad but one of the messages that we got about work, especially if we're being almost forced to change in real time and we're working out dated messaging, believe systems again not because anyone's bad, but just the world is changing.
20:01
[SPEAKER_00]: So one of the things that we do is we start with just a quick 360 wellness assessment against what I call the five key pillars of wellness.
20:08
[SPEAKER_00]: It's just
20:12
[SPEAKER_00]: A lot of terms of where in a place of transition are nervous systems really out of whack, especially the rugs that I'm pulled from under us.
20:18
[SPEAKER_00]: So I think just, you know, a level sat there and I'm really working through like I said that you need blueprint but in a reflective manner.
20:26
[SPEAKER_00]: So when we look at those values and those four beliefs,
20:30
[SPEAKER_00]: our skills.
20:31
[SPEAKER_00]: We're also looking in our experiences and we're also looking in our occupational identity like in those experiences and we're taking time to do a quick career genome gram which is basically like water the water the quick it can be it's like you can go as deep as you want you know but we're really looking to see like maybe as far back as in my grandparents for instance water some of the key messages I got about work
20:57
[SPEAKER_00]: And where did some of these core themes come from?
21:00
[SPEAKER_00]: You know, I did my mom and my dad have a profession that carried through to me.
21:04
[SPEAKER_00]: Or, you know, I have a friend who got a lot of green because that was really instilled in her.
21:09
[SPEAKER_00]: And she passed the bar and she didn't want to do a lot.
21:11
[SPEAKER_00]: So she didn't get it.
21:12
[SPEAKER_00]: But that came from her family, you know.
21:14
[SPEAKER_00]: I think really coming from a place of again itself intrinsic motivation as well as reflection.
21:21
[SPEAKER_00]: And then reframing.
21:22
[SPEAKER_00]: and just having that opportunity to gently and positively say, okay, this is where I've been, what would I love to carry with me and what would I love to either reframe or maybe just let's die.
21:35
[SPEAKER_00]: I think that allows what I love about my program and my framework is it's both kind of a landing pad and a launch pad and what you're saying is what's the landing pad, I think, and that kind of that landing pad.
21:45
[SPEAKER_00]: And then, okay, great.
21:47
[SPEAKER_00]: We're taking those key themes and we're
21:51
[SPEAKER_00]: But yeah, that opportunity to reframe, I think, and be kind and have that reflection and reframe is really kind of a nice way to kind of set everything out and have a look, but then kind of package it together and say, okay, now it's next.
22:05
[SPEAKER_01]: I have to imagine some people are resistant to change their belief systems.
22:10
[SPEAKER_00]: Yes, and I don't think that it's requiring yourself to entirely change your, like, your core beliefs versus maybe change something that you've just realized might be holding you back, so it's not a luxury to you are for instance, if I have a belief that the only way that I'm going to be employed is a nine to five.
22:28
[SPEAKER_00]: I might be forced to change the belief if I'm 40 plus in the stock market.
22:33
[SPEAKER_00]: Again, it's what you choose.
22:35
[SPEAKER_00]: I'm not going to, I'm not going to force anything.
22:37
[SPEAKER_00]: It's a framework just for you to meet you with a kind of reflect, but you know what also I think helps to have someone else be able to help reflect at some points as you need it.
22:47
[SPEAKER_00]: And, you know, we know from the bastard psychology that during times of transition, A, sometimes it's hard to ask for a support, but B, that's what we need at the most.
22:57
[SPEAKER_00]: And I think, you know, that's a good environment to be in if you're going through some dealing back, is the ability to have someone reflect back to you.
23:04
[SPEAKER_01]: Now let's go to the launch pad.
23:06
[SPEAKER_01]: So you've launched, right?
23:08
[SPEAKER_01]: You're taking a pivot in your career.
23:10
[SPEAKER_01]: How do you build your personal brand or build your future work and have it be durable through like market shifts and economic changes and well layoffs?
23:24
[SPEAKER_01]: economic shifts is essentially what it is, right?
23:27
[SPEAKER_01]: Or for in real estate, you know, a slow real estate year.
23:30
[SPEAKER_00]: I would definitely think about a few things.
23:33
[SPEAKER_00]: I would think about that unique blueprint and I would think about solving human problems and thinking about creating revenue streams based on human problems based on that unique blueprint.
23:44
[SPEAKER_00]: So from me, I had my unique blueprint of this idea of career design because I combined my marketing with my psychology and then I
23:54
[SPEAKER_00]: Simple way to explain you sounds complicated if you're like, what would that be for me?
23:58
[SPEAKER_00]: But that's what the process is for.
23:59
[SPEAKER_00]: Yeah, the second piece is we opportunity map those things.
24:03
[SPEAKER_00]: So we're basically looking at like, okay, now that we have those key things, what makes sense to bring forward and then we prototype it.
24:11
[SPEAKER_00]: But yeah, that's what I would think about.
24:12
[SPEAKER_00]: It's creating a revolution that is agnostic of a nine to five.
24:16
[SPEAKER_00]: You can still market yourself with that personal brand to jobs if that's what you need or want to do.
24:21
[SPEAKER_00]: Totally interesting around how to do what's right for them.
24:24
[SPEAKER_00]: But I would think about using that unique blueprint and generating figuring out like one or two at least smart revenue streams that can only come from you.
24:32
[SPEAKER_00]: You know, think about the most unique human problem.
24:34
[SPEAKER_00]: You can tell that's where I'd start.
24:36
[SPEAKER_00]: And for agents, the other thing you wanted to say just based on your prep is I think you are very uniquely positioned to create community.
24:45
[SPEAKER_00]: Did you know that the U.S. search engine general has issued an epidemic of isolation and loneliness still like at the very broadest level?
24:54
[SPEAKER_00]: People are lonely.
24:55
[SPEAKER_00]: Agents are uniquely positioned to solve the human problem of loneliness just by the nature of their embeddedness.
25:02
[SPEAKER_00]: Yes, in their communities.
25:03
[SPEAKER_00]: Yeah.
25:03
[SPEAKER_00]: And so if it's a slow year, or you're thinking about generating business, I would think about solving the human problem of community because that's
25:12
[SPEAKER_01]: is AI a threat or is it a tool for someone building a personal brand?
25:19
[SPEAKER_00]: I definitely think it's a tool.
25:20
[SPEAKER_00]: If you use it to amplify that unique blueprint and use the time to create what's human and then figure out how to use AI to execute, it can absolutely be your friend.
25:35
[SPEAKER_00]: But just don't use it as a substitute on a human stuff because it's not.
25:38
[SPEAKER_00]: Amplify the things that you make you feel something because human empathy, I would say even lean into your weird, again, people are kind of creating, like, funny, people that make them feel something, you know, I think about the social media accounts that you probably follow now are either educational, funny, or make you feel something, right?
25:57
[SPEAKER_00]: Like, it can even basically animal account something like that.
26:00
[SPEAKER_00]: I'm not claiming that that's a career path, but I'm cleaning
26:04
[SPEAKER_00]: lean into the weird and lean into where you feel something because that will probably take you somewhere.
26:11
[SPEAKER_00]: You know, at first I found myself really like leaning into the fact that I was like helping my friends be like, and then you could do this, and then you could do this.
26:20
[SPEAKER_00]: And what if you did this?
26:20
[SPEAKER_00]: And then, and they were like, whoa, you know, that's actually a really good idea.
26:27
[SPEAKER_00]: I know this, but you know, ultimately like leaning into where you nerd out a little, I think is where you nerd out a little, I love it.
26:37
[SPEAKER_01]: Did you love it?
26:38
[SPEAKER_01]: I don't know if I told you when we were doing our prep called that I'm writing a book called Your Weird Is Your Welles.
26:44
[SPEAKER_01]: I don't know if I knew that that was the title.
26:46
[SPEAKER_01]: Oh my gosh, I love this.
26:48
[SPEAKER_01]: Yes.
26:48
[SPEAKER_01]: Right, you just said it, like lean into your weird and that's what it's all about.
26:52
[SPEAKER_01]: I mean, that's essentially what your unique blueprint is.
26:56
[SPEAKER_00]: It's especially when, if you think about like the agent relationship, I think this is your main audience, the relationship piece.
27:02
[SPEAKER_00]: Like that's, that's such a relationship business.
27:05
[SPEAKER_00]: All work is, but those long term relationships are critical to the business.
27:08
[SPEAKER_00]: And so if people know you and like you, like your whole point of this whole podcast and I think that's about leaning into your weird.
27:17
[SPEAKER_01]: So let's go back to the name of your business, the full cup code.
27:20
[SPEAKER_01]: What does that mean?
27:21
[SPEAKER_01]: And where did you come up with it?
27:22
[SPEAKER_00]: Well, I think we've all heard of the old added you can't pour from an empty cup.
27:27
[SPEAKER_00]: Yep.
27:27
[SPEAKER_00]: And I felt like my cup was fairly empty.
27:31
[SPEAKER_00]: When I wasn't choosing myself.
27:32
[SPEAKER_00]: So at the simplest level, the full cup code is about enabling people to choose themselves.
27:37
[SPEAKER_00]: to me.
27:38
[SPEAKER_00]: I'm less interested in me defining it and I'm most interested in helping others if I and what a full cup looks like for them.
27:45
[SPEAKER_00]: And I think that's like the favorite, my favorite part of the brand is people are like, oh, what's that?
27:51
[SPEAKER_00]: And I'm like, I don't know.
27:52
[SPEAKER_00]: one is, you know, and so it makes people think a little bit, you know, but every one kind of gets it too.
27:59
[SPEAKER_00]: So, you know, yeah, and to me, a full cut means peace and freedom, the ability to create and build and help people and create impact in the world, and then also to have time from a dog and to be in travel and friends and family and how you'll go and be a person.
28:16
[SPEAKER_00]: But I think probably at the top are like, you know, peace and freedom.
28:20
[SPEAKER_00]: And I feel like the ability to kind of design the career meant for me, which is a cool thing to say.
28:26
[SPEAKER_01]: So for an agent who's listening and might feel stuck, what is a piece of advice you would give them?
28:32
[SPEAKER_00]: Think bigger, like literally just think bigger.
28:36
[SPEAKER_00]: You're probably feeling like these are the things I need to do, or this is the list I need to check off.
28:41
[SPEAKER_00]: I would actually say like, you know, for our nine to five professionals, they ditched the resume, but whatever the equivalent is for the agent, like ditched the books, and really think about yourself as a full human and think about how you can lean into that immediate blueprint.
28:56
[SPEAKER_00]: Because I think the more heart, the more human that comes through, the more you're gonna resonate with people, and that's the biggest thing you have to do.
29:02
[SPEAKER_00]: is a resonate with people.
29:03
[SPEAKER_00]: So you gotta just find your way in on what makes that like the most natural thing for you, it's perceived.
29:09
[SPEAKER_00]: You said something to me when we had our papa, when we reconnected, and you were like, you were always just yourself.
29:15
[SPEAKER_00]: And that was the most awesome thing, I think anyone's ever said to me, because honestly though, you know, if you're a true light can shine and someone can remember you for that, I think that's gonna go further.
29:27
[SPEAKER_00]: They're truly, really, anything especially these days,
29:32
[SPEAKER_00]: Well, yeah, I just want to say thank you.
29:34
[SPEAKER_00]: As you know, I told you this, but you were always a mentor in mind and just such a pivotal person early on in my career.
29:41
[SPEAKER_00]: So it's just such a joy to be back with you in this way and so cool that we both have not pivoted.
29:48
[SPEAKER_00]: So thank you.
29:49
[SPEAKER_00]: You can find me full cup code.com.
29:51
[SPEAKER_00]: As the website, just lean.
29:53
[SPEAKER_00]: I'm on LinkedIn and then we have full cup call on Instagram
30:01
[SPEAKER_01]: Well, and thank you for that sprinkle of magic dust and the kind words.
30:07
[SPEAKER_01]: I really do appreciate it.
30:09
[SPEAKER_01]: And it is very awesome.
30:10
[SPEAKER_01]: Interesting how you can go through your life and not know if you've had an impact on anybody.
30:16
[SPEAKER_01]: And so that's really special.
30:17
[SPEAKER_01]: So I might appreciate that.
30:19
[SPEAKER_01]: And I always saw something very special in you.
30:23
[SPEAKER_01]: So
30:25
[SPEAKER_01]: Um, we will put the full cup code.com into the show notes and your LinkedIn and, um, I would highly encourage anybody who's listening or watching to connect with just she's absolutely amazing.
30:38
[SPEAKER_01]: So wise.
30:39
[SPEAKER_01]: So wise.
30:41
[SPEAKER_01]: So I really appreciate you being here with us today.
30:44
[SPEAKER_00]: Uh, it's been so much fun.
30:45
[SPEAKER_00]: I could chat for hours, but I suppose we have to get on with our day.
30:49
[SPEAKER_00]: We didn't get so much.
30:50
[SPEAKER_00]: It was awful.
30:53
[SPEAKER_01]: Thank you so much.
30:53
[SPEAKER_01]: Have a wonderful day.
30:57
[SPEAKER_01]: Thank you so much for listening.
30:58
[SPEAKER_01]: If you liked our episode, we'd so love it if you would share it with a friend.
31:02
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31:06
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31:11
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31:16
[SPEAKER_01]: I'm Christine George, and you're listening to No Like Trust for Real Estate.