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How to Build a Real Estate Website That Converts

Your website might be beautiful and still not be working. This week, website developer and brand strategist Katy Martin of Joyful Design Co. joins Christine to make a case that surprises a lot of agents: content matters more than color.

Katy shares the simple litmus test for whether your headline is actually unique, why photography is the most important investment you can make in your site, and what a website is even for now that AI answers most questions before someone ever clicks through. You'll also learn how to read the story hiding in your website data, and the one thing to go check on…

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