Shows / Callum Walker | Figuring It Out

Callum Walker | Figuring It Out
Welcome to The Figuring It Out Podcast.
At 22, I took the plunge to go on the entrepreneurial journey and start a fitness business, 7 years later I’d been the nutritionist for 2 elite sports clubs and private coach to some of the worlds best sportsmen and women.
Now it’s my mission to show fitness coaches how you can put yourself in a league of their own, become the go to coach, and finally eliminate the self-doubt and imposter syndrome that's holding you back from building the business of your…
Episodes
Callum Walker | Figuring It Out#120 - Why You're Struggling To Sign Up New Clients (And How To Fix It)
Signing clients feels harder than it used to. And when you go a month or two without a new one, it's not just your bank balance that takes the hit. Your…
Callum Walker | Figuring It Out#119 - The 5 Steps Any PT Can Take To Improve Adherence & Stop Feeling Like A Babysitter [Part 1]
In this 5 part series I run through the 5 steps any PT can take to improve their adherence skills. Getting clients to adhere is a skill. And until you learn…
Callum Walker | Figuring It Out#118 - How To Stop Struggling With Sales
One of the hardest things I found early on in my coaching business was sales. I felt dirty selling, feeling like I was almost tricking people into giving me…
Callum Walker | Figuring It Out#117 - The Biggest Mistake Coaches Make With Client Adherence
The Biggest Mistake Coaches Make With Client Adherence There's nothing more frustrating than a client signing up with you, then doing absolutely nothing with…
Callum Walker | Figuring It Out#116 - The Reality Of ADHD: What Everyone Gets Wrong About It
I've got ADHD myself, and for years I thought it meant I couldn't focus, I was messy, and forever a slave to "shiny object syndrome”. But what if I told you…
Callum Walker | Figuring It Out#115 - Do Coaches Really Need To Be In Shape? The Definitive Answer
Everyone in the fitness industry has an opinion on this one And as a elite nutritionist of 10 years and a PT of 15 years here’s mine

Callum Walker | Figuring It Out#113 - Why Your Coaching Business Now Feels Like A Grind
If you've been forcing yourself to post the content, send the DMs and book the calls because it's the strategy you were handed, but you can't stay consistent…
Callum Walker | Figuring It Out#112 - What To Do When You Feel Like A Failure As A Coach
Running a coaching business is a head f*ck. There's never really a middle ground. You're either on top of the world with clients coming out of your ears... or…
Callum Walker | Figuring It Out#111 - [WIM HOF] - My Experience On A 5 Day Expedition With Wim Hof: Part 2 of 4
Yes you read that right! I am currently in Sweden on a 5 day expedition with the actual Wim Hof! In this series I’m going to share with you the experiences…
Callum Walker | Figuring It Out#110 [WIM HOF] - My Experience On A 5 Day Expedition With Wim Hof: Part 1 of 4
Yes you read that right! I am currently in Sweden on a 5 day expedition with the actual Wim Hof! In this series I’m going to share with you the experiences…
Callum Walker | Figuring It Out#109 - [KETO Marathon Diaries]: I Just Ran A Ketogenic Marathon!
I did it! For the past 10 weeks I have been completely ketogenic! I had less than 30g of carbs per day for 10 WHOLE WEEKS!! The textbook says that to do high…
Callum Walker | Figuring It Out#108 - A Counterintuitive Approach To Recovery & Optimising Your Energy Pt.2
We all want to perform our best. Whether it's with our own training, within our business or even just having the most amount of energy so that we can be the…
Callum Walker | Figuring It Out#107 - A Counterintuitive Approach To Recovery & Optimising Your Energy Pt.1
We all want to perform our best. Whether it's with our own training, within our business or even just having the most amount of energy so that we can be the…
Callum Walker | Figuring It Out#106 - How To Actually Use Social Proof To Explode Your Fitness Business
Ahhhh, the lost art of social. In a world of relentlessly posting content, spamming strangers with DM's the MOST POWERFUL WAY to grow your business is…
Callum Walker | Figuring It Out#105 - If Instagram Isn’t Bringing You Clients, DO THIS
I’d be lying to you if I said that social media won’t work for your business But there is only so much rejection you can take. Especially when you spend so…
Callum Walker | Figuring It Out#104 - KETO MARATHON WEEK 10 | What I've Noticed Being Ketogenic For 10 Weeks
We are officially 4 days away from running a ketogenic marathon! In this episode I walk you through: What I've Noticed Being Ketogenic For 10 Weeks The Strange…
Callum Walker | Figuring It Out#103 - How Caffeine Impacts ADHD & What To Do About It
Is a cup of coffee as harmless as it seems? Maybe... To those who aren't ADHD and ridiculously sensitive to it! In this episode I run through how caffeine…
Callum Walker | Figuring It Out#102 - KETO MARATHON WEEK 4 | Keto Side Effects, Keto Breakfast, a Keto Wedding
We are in week 4 of running a marathon on a keto diet as a performance nutritionist! This week there were multiple challenges that got in my way, but, we…
Callum Walker | Figuring It Out#101 - How To Instantly Get Rid Of Anxiety (5 Things That Actually Work)
Can you get rid of anxiety? Or are you doomed to carry it around with you forever? At some point in your life you’ve probably been overwhelmed by anxiety. That…
Callum Walker | Figuring It Out#100 - How To Deal With The Ups & Downs Of Running A Business
My 100th Episode! In this special episode, I share the most important lesson that I can give, which is how to deal with the incredibly difficult challenge of…
Callum Walker | Figuring It Out#99 - [KETO Marathon Diaries Day 5] - How I’m Recovering While Training For A Ketogenic Marathon
Day 5 of the training for a ketogenic marathon! And its recovery time In this episode I run through the optimal ways to recover after a HEAVY day’s training…
Callum Walker | Figuring It Out#98: [KETO Marathon Diaries Day 3] - An Army Is Only As Strong As Its Weakest Link
Day 3 of Training For The Carb Free Marathon! There's so many things that we CAN do to improve our performance, whether that's for a physical goal, a business…
Callum Walker | Figuring It Out#97: [KETO Marathon Diaries Day 2] - I Just Ran 18km Fasted.
Day 2 of running a marathon on a ketogenic diet. We are 8 weeks and 5 days away from The Paris marathon, and we started the training stint with an 18km run…
Callum Walker | Figuring It Out#96: [KETO Marathon Diaries Day 1] - Why I'm Running A Marathon Ketogenic
In 9 weeks time, I'm running the Paris Marathon. But I'm doing it different to how 99.9% of people would normally run a marathon. I'm doing it on a ketogenic…
Callum Walker | Figuring It Out#95 - 8 Ways To Recover From Sleep Deprivation Nobody's Talking About
Ever wake up and feel like you've been hit by a bus? Whether you woke up multiple times in the night, went to bed super late, or even just woke up super…
Callum Walker | Figuring It Out#94 - Is AI Going To Replace Fitness Coaches?
In this episode I run through the realistic likelihood of Ai replacing coaches. You'll learn: ✅ Which Coaches WILL BE REPLACED By AI & Why... ✅ The Mistakes…
Callum Walker | Figuring It Out#93 - Avoid These 3 January Mistakes Or You’ll Be Broke By February (Even With A Packed Gym)
Ever feel like January should be your biggest month… Yet somehow it turns into stress, pressure, and clients disappearing by February? Maybe you’re repeating…
Callum Walker | Figuring It Out#92 - There’s No Shortage of Clients — Only a Shortage of Results
If you feel like there’s “not enough to go around” right now… If January feels harder than it should… If signing clients feels like a grind instead of a pull……
Callum Walker | Figuring It Out#91 - What Got You Here Is the Exact Thing Holding You Back
You’re not lazy. You’re not failing. And you’re definitely not “behind.” But if you’ve been stuck at the same income level… If your business feels like it’s…
Callum Walker | Figuring It Out#90 - Feeling Unfulfilled? Discover Your Purpose Instantly With One Simple Exercise
Today I’m sharing how a simple walk through a wheat field and an ancient lesson from the Egyptian pyramids took me from running a successful business that felt…
Callum Walker | Figuring It Out#89 - The Ceiling You Can’t Break Isn’t in Your Business - It’s in Your Head.
Feeling stuck? Like you’ve hit a ceiling in your business, fitness, or life and can’t break through? In this episode, you’ll discover: ✅ The #1 trait every…
Callum Walker | Figuring It Out#88 - How to Handle Clients Who Suck the Life Out of You
Ever felt like certain clients are sucking the life out of you? Maybe you’ve bent over backwards trying to keep them happy… letting them question your methods…
Callum Walker | Figuring It Out#87 - How to Immediately Stop Procrastinating and Finally Become an Action Taker
Ever tell yourself, “I should do that”… and then don’t? The real problem with procrastination isn’t just wasted time... it’s what happens afterward. Every time…
Callum Walker | Figuring It Out#86 - Personal Trainers: The Nutrition Education You Should Have Got From The Start
For years, you've followed exactly what the fitness industry taught you: "Just put your clients in a calorie deficit, make them move more, eat less, and track…
Callum Walker | Figuring It Out#85 - How to Stop Bad Days from Ruining Your Business
Ever had one bad moment ruin your entire day? Maybe it’s a client dropping off, a missed sale, or just waking up in a bad headspace. That negative thought…
Callum Walker | Figuring It Out#84 - How To Break Free From Fitness Mediocrity With A Ketogenic Diet
In this episode, you’ll learn why following the crowd keeps most coaches stuck, and how choosing a different path and using a ketogenic approach, will give you…
Callum Walker | Figuring It Out#83 - How To Deal With Social Media Hate [Part 2]
Today, I’m sharing how I overcame brutal online criticism that nearly made me quit coaching... and how you can too. In this episode, you’ll discover what…
Callum Walker | Figuring It Out#82 - How To Deal With Social Media Hate [Part 1]
Today, I’m sharing how I overcame brutal online criticism that nearly made me quit coaching... and how you can too. In this episode, you’ll discover what…
Callum Walker | Figuring It Out#81 - What every coach needs to know before trashing a low carb diet...
You’ve probably slagged off low carb before. You’ve said it’s restrictive… unrealistic… maybe even “dangerous.” But deep down, you’re starting to question…
Callum Walker | Figuring It Out#80: [Pt 2] Why Your Clients Still Aren’t Listening About Alcohol (Even When They Say They Want Results)
If you’re constantly banging your head against the wall because your clients won’t stop drinking. And every time you mention it, they push back, ghost you, or…
Callum Walker | Figuring It Out#79: [Pt 1] Why Your Clients Still Aren’t Listening About Alcohol (Even When They Say They Want Results)
If you’re constantly banging your head against the wall because your clients won’t stop drinking. And every time you mention it, they push back, ghost you, or…
Callum Walker | Figuring It Out#78: The Retention Secrets Nobody Ever Taught You
If you feel like your clients aren’t connected to you or your community… and every time one leaves, it feels like a personal failure. And the pressure to keep…
Callum Walker | Figuring It Out#77 - Frustrated With Client Excuses? The Simple Rule That Stops Clients Going Off Track When Eating On The Go
If you’re tired of hearing the same excuse... “I was out all day so I just grabbed something quick…” …and it’s costing your clients their results (and costing…
Callum Walker | Figuring It Out#76 - Sam Leatherbarrow: “I Was Drowning In Imposter Syndrome & Drop Offs. Now I’m A Fully Booked PT and Clients Never Leave.”
She was burnt out, ready to quit, and convinced she wasn’t cut out for coaching. Clients weren’t getting results. Drop-offs were constant. And imposter…
Callum Walker | Figuring It Out#75: The SAS Technique You Can Use With Clients TODAY! TO Finally Get Them Adhering
You know that client who says, “Yeah, I’ll do it this week”—then doesn’t? You remind them again. And again. And again. They ignore the plan, get no results…
Callum Walker | Figuring It Out#74: The Hidden Triggers Behind Coaching Burnout & Anxiety (And the Simple Fixes You’re Avoiding)
If you wake up feeling anxious, heavy, or mentally drained before the day even starts… And no matter how much you “try to stay positive,” it feels like your…
Callum Walker | Figuring It Out#73: Feel Like You’re Working Your Arse Off But Way Behind Everyone Else? Here's The Fix.
If you’re grinding every day, sacrificing time, energy, and emotion and yet it still feels like nothing’s working… You’re constantly comparing yourself to…
Callum Walker | Figuring It Out#72: I Once Scraped the Cheese Off a Pizza - And It Changed the Way I Coach Forever
If you've ever had a client who’s “doing everything right” but still isn’t happy, or you’ve felt like you're doing all the right things but something’s still…
Callum Walker | Figuring It Out#71 - The #1 Mistake That’s Keeping You from Becoming the Expert Your Clients Deserve
Most coaches don’t actually know what they believe — They just repeat what someone louder once said. Ketogenic diets? Rubbish — because James Smith said so…
Callum Walker | Figuring It Out#70 - [Special Guest Cath Reohorn] - Marketing Without the BS: Your Biggest Marketing Advantage Revealed (And How To Use It)
Most fitness coaches think they need to be more “professional” to attract clients. More polished. More business-like. But what if the opposite were true? In…
Callum Walker | Figuring It Out#69 - The Simple Fix for Stress, Overwhelm, and Feeling Stuck
Feeling overwhelmed? Stressed? Like life and business are piling on top of you? There’s a simple solution—and you don’t need another strategy, system, or…
Callum Walker | Figuring It Out#68 - Why New Clients Choose Other Coaches Over You & Hesitate to Sign Up
Ever wonder why some coaches effortlessly attract high-paying clients while others constantly struggle? It’s not about having the best program, the lowest…
Callum Walker | Figuring It Out#67 - The Science of Dopamine: How to Control Your Energy, Mood & Focus
Ever feel like you're forcing motivation? Like some days you're fired up, and other days you can’t seem to get going? Want to be able to put perform at your…
Callum Walker | Figuring It OutHow NOT to Run a Coaching Business (And What to Do Instead)
Most coaches think success comes down to generating leads, closing sales, and hitting revenue goals. But what if I told you that’s exactly why so many struggle…
Callum Walker | Figuring It OutEpisode 65 - The #1 Reason Clients Choose Other Coaches Over You (And It’s Not Price)
Ever wondered why some coaches effortlessly attract and retain clients while others struggle—even when their prices are the same (or higher)? In this episode…
Callum Walker | Figuring It OutEpisode 64 - Why You Feel Like You're Never Good Enough—And How to Fix It
If you constantly feel like you're behind, like your coaching business isn't where it ‘should’ be, or that you’ll finally be happy once you reach that next…
Callum Walker | Figuring It Out[Special Guest MJ Lennon] - Episode 63 How to Become a High Performer No One Can Compete With
In this episode, MJ Lennon interviews me as we dive deep into the strategies that every business owner needs to optimize their physical and mental performance…
Callum Walker | Figuring It Out[Special Guest Chris Bradley] - Episode 62 How to Create Consistent Income in Your Fitness Business
Are you stuck in the feast-and-famine cycle in your fitness business? In this episode, I sit down with Chris Bradley, founder of The MRR Agency, to discuss how…
Callum Walker | Figuring It OutEpisode 61: I Tested This New Sleep Supplement For 30 Days To Fix My Sleep - Here's What Happened
I tested this new, relatively unknown sleep supplement for 30 days to see if it could fix my sleep—and the results were surprising. In this episode you'll…