Shows / Marketing Shed

Marketing Shed
Welcome to the Marketing Shed — where marketeers Warren Fiveash and Paul Duxbury break down what’s happening in the marketing world.
From headline-grabbing campaigns to industry shake-ups, platform trends and what the future actually looks like.
No fluff. No buzzwords. Just what matters — explained simply.
New podcast episodes every two weeks (Wednesdays), and regular content available.
Coming soon to Spotify to listen.
Pull up a seat in the shed.
To contact Paul and Warren, email…
Episodes
Marketing ShedHarry Kane, the Ballon d'Or and Marketing Lessons
What do an office lift in the Czech Republic, a lost bag at Heathrow and the Ballon d'Or have in common? Each one holds a lesson for marketers. Paul Duxbury…
Marketing ShedWhat You Can Learn From Charity Marketing
Join us as we dive into the fascinating world of marketing insights. In this episode, we discuss the importance of understanding consumer needs and the…
Marketing ShedMcLaren’s New Logo and the Case for Daydreaming
Warren Fiveash and Paul Duxbury explore what McLaren’s new logo might signal about the brand’s ambitions and why a visual identity change should be judged in…
Marketing ShedIs AI being adopted at a rapid rate?
AI is moving fast, but the real question is not whether it can do more. It’s whether it is actually making businesses smarter, stronger, and more profitable…
Marketing ShedWas Dolly Parton the best at personal branding?
In this episode, we discus the innovative introduction of pizza crumpets, and the change in size of Mars bars (more shrinkflation!). Key takeaways: * The…
Marketing ShedThe Hidden Cost of Fake Discounts and Auto-Renewal Tricks
Marketing is failing in the places where trust matters most. In this episode, Warren Fiveash and Paul Duxbury unpack why fake discounts, confusing…
Marketing ShedThe reason why globalised marketing could be over
For years, marketing has been built around big nationwide or global events - from live music at the world's biggest stadiums to the 2026 World Cup in the…

Marketing ShedBehind the Scenes: Which surprising brands do you find at Silverstone?
Paul and Warren discuss the value of developing communication skills in marketing, particularly when getting across the value to Chief Finance Officers, and…
Marketing ShedWhy Covering a Logo Made Levi's Stronger
Warren and Paul break down three marketing stories from the week, starting with FIFA's not-so-subtle "hydration breaks" that are really advertising breaks, and…
Marketing ShedFerrari Luce: Why Everyone Is Wrong About It
Ferrari Luce launches — and the internet loses its mind. Warren and Paul think they're all wrong. Here's why. Plus: Are websites about to become obsolete? With…
Marketing ShedDanone Just Bought Huel — Will Its Loyal Customers Walk Away?
Huel’s £1billion acquisition by Danone is a real success story for a brand that’s been built over 10 years. However, will a brand built organically and through…
Marketing ShedIs Amazon Prime Actually a Loyalty Scheme?
Warren logged into Amazon Prime and found a product at one price. He signed out. The same product was cheaper. Amazon knew his purchase history. It knew he'd…