The reason why globalised marketing could be over
For years, marketing has been built around big nationwide or global events - from live music at the world's biggest stadiums to the 2026 World Cup in the United States, Mexico and Canada.
But with mixed reviews of the World Cup and controversy and cynicism around the approach to commercialising it further, are people beginning to lose faith in large events and products?
In this week's show, Warren and Paul discuss why things are beginning to change and whether we reached peak consumerism.
The skinny
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