McLaren’s New Logo and the Case for Daydreaming
Warren Fiveash and Paul Duxbury explore what McLaren’s new logo might signal about the brand’s ambitions and why a visual identity change should be judged in the context of business strategy.
They also discuss how daydreaming and unstructured thinking can help marketers process information, spot patterns, and make better decisions in a world full of meetings and distractions. Along the way, they share thoughts on more practical formats for professional events, brand expansion, and the value of making time to think.
In this episode:
What McLaren’s rebrand could mean for expanding beyond cars…
The skinny
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