The Hidden Cost of Fake Discounts and Auto-Renewal Tricks
Marketing is failing in the places where trust matters most. In this episode, Warren Fiveash and Paul Duxbury unpack why fake discounts, confusing subscriptions, and awkward cancellation flows are damaging long-term brand value.
They also explore what marketing really is in practice: helping businesses make better, more intentional decisions around pricing, positioning, and customer needs.
From small business examples to ethical marketing and audience profiling, this conversation gets into the real-world impact of trust, transparency, and consistency. Key topics:
Why misleading discounts…
The skinny
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