Why Covering a Logo Made Levi's Stronger
Warren and Paul break down three marketing stories from the week, starting with FIFA's not-so-subtle "hydration breaks" that are really advertising breaks, and the brilliant way Levi's turned having their stadium logo covered up into a masterclass in distinctive brand assets.
Then Warren's got a bone to pick with Butlin's new "swap boring for fun" campaign — is it smart positioning, or does it insult the very families it's trying to convert? And Warren pitches an invention every sleep-deprived parent would queue up for.
Warren Fiveash: / warrenfiveash
Paul Duxbury: / paulduxbury…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.