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Ferrari Luce: Why Everyone Is Wrong About It

Ferrari Luce launches — and the internet loses its mind. Warren and Paul think they're all wrong. Here's why.

Plus: Are websites about to become obsolete? With AI glasses arriving and generative search reshaping how people find brands, this may be Web 3.0 — and it's already started.

This week on the Marketing Shed:

🚗 Ferrari Luce — a design disaster or a future classic? Paul draws the line from the Citroën DS and the Sydney Opera House to the original Apple iMac. The critics are entitled to their opinion. They're still wrong.

👓 Google's AI glasses are back — and they raise a serious question…

The skinny

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