Danone Just Bought Huel — Will Its Loyal Customers Walk Away?
Huel’s £1billion acquisition by Danone is a real success story for a brand that’s been built over 10 years. However, will a brand built organically and through a loyal customer base, find it struggles to maintain that as part of a corporate brand? Super fan Paul’s discusses the relationship.
We also discuss Warren’s experience of Specsavers and has football nostalgia gone too far with La Liga’s retro shirt weekend?
#laliga #nostalgiamarketing #strategy #retroshirts #huel #danone #customerloyalty
The skinny
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