Harry Kane, the Ballon d'Or and Marketing Lessons
What do an office lift in the Czech Republic, a lost bag at Heathrow and the Ballon d'Or have in common?
Each one holds a lesson for marketers. Paul Duxbury visits the University of Zlin to speak to international marketing students. He finds they are confident with AI but need help turning marketing principles into practice, and he explains why strong fundamentals matter more than ever.
Warren Fiveash looks at Harry Kane's Ballon d'Or win and what it says about delivery over visibility, the power of story over data, and how an award is positioned.
Paul then recounts being put on standby at…
The skinny
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