Shows / Gym Business Coach Podcast
Gym Business Coach Podcast
We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.
Episodes
Gym Business Coach PodcastHow to Use Direct Response Marketing to Grow Your Gym
In this episode, Randy and I break down direct response marketing in the gym industry—what it is, why it works, and why most gyms rely on it too heavily…
Gym Business Coach PodcastIntent-Based Marketing Strategy: Attract Customers Ready to Buy
In this episode, Randy and I break down intent-based marketing and branding for gym owners—a strategy that turns content into measurable ROI, leads, and…
Gym Business Coach PodcastThe $10/Week Price Raise That Added Six Figures (And Lost Zero Members)
In this episode, Randy and I share the behind-the-scenes results of our gym’s price increase experiment and why most gym owners avoid raising rates out of fear…
Gym Business Coach PodcastThe 99¢ Pricing Trick: Add $10K/Year to Your Gym
In this episode, Randy and I talk about a simple pricing strategy most gym owners overlook: the 99¢ pricing effect. We also preview our upcoming Iron Circle…
Gym Business Coach Podcast17 Years of Gym Ownership: Lessons on Urgency, Vision, and Avoiding Burnout
In today’s episode of the Gym Business Coach Podcast, Randy and I talked about why most gym owners feel stuck, they’re running their gym without a clear vision…
Gym Business Coach PodcastHow Successful Gym Owners Filter Every Decision
Are you building your gym with intention or are you slowly drifting into burnout? In this episode, We break down why urgency and a clear vision are essential…
Gym Business Coach PodcastNever Lose an Employee Again Joey Coleman on Building Lasting Teams
What if the secret to never losing a customer was actually never losing an employee first? Bestselling author Joey Coleman returns to tackle the fitness…
Gym Business Coach PodcastBest Mastermind Ever? Iron Circle Orlando Experience Breakdown
Iron Circle Mastermind Recap: Gym Owner Leadership, Staff Retention & Growth In this episode, we recap our latest Iron Circle experience in Orlando! One of the…
Gym Business Coach PodcastHow to Win Organically in a world of AI
Randy Angsten and Ray Leak from 97 Display explore how AI-powered website tools are transforming lead generation for fitness businesses. Ray introduces the…
Gym Business Coach PodcastMaximize Gym Referrals with Reward Programs and Gamification
We compare high-ticket, short-term transformation offers to semi-private lifestyle memberships, explaining that a $4K–$5K 9–10 week test program brought…
- Gym Business Coach Podcast
Why Quick Cash Grabs Won’t Save Your Gym
All gym owners (and entrepreneurs in general) know that bills can’t wait for strategy. That’s why long-term thinking usually fades when expenses stack up…
- Gym Business Coach Podcast
The Great Gym Debate
All gym owners know exactly what type of training works. Just ask them how they train themselves. You’ll get almost the same answer every time: strength-based…
- Gym Business Coach Podcast
The Unexpected Gym Strategy That Boosts Revenue by 38%
Many gym owners try to be good at everything: large-group training, small-group training, one-on-one, a little of this, a little of that... It feels safer to…
- Gym Business Coach Podcast
Peptides in Gyms: Revolutionary Trend or Dangerous Shortcut?
Peptides are being pitched to gym owners as the next big revenue play. Right now, it feels like a no-brainer. Clients are asking. Gurus are pushing. And the…
- Gym Business Coach Podcast
Effective Sales Strategies for Gym
Gym owners usually say they have well-prepared sales strategies. Then they pull out slide decks, scripts, pricing menus, and perfectly organized offers. And…
- Gym Business Coach Podcast
Why Client Problems Evolve Over Time
Most gym owners think retention breaks when motivation drops, or life gets busy. That’s not actually what’s happening. The real issue is simpler, but harder to…
- Gym Business Coach Podcast
How Gym Owners Can Build a Profitable Business
Why do so many gym owners struggle to attract the right clients – despite being great at fitness? In this episode, Randy and Zach talk about one of the biggest…
- Gym Business Coach Podcast
Are Client Check-Ins Needed?
Gym check-ins are framed as a tool to help clients stay on track. In reality, most gyms use them to put people on a scale and hope the numbers cooperate. But…
- Gym Business Coach Podcast
Is Facebook Marketing Worth It In 2026?
Facebook ads aren’t broken. The way most gyms rely on them is. For years, front-end ads were the growth engine: cheap leads and fast wins. You could be…
- Gym Business Coach Podcast
You Deserve Way More
If your gym keeps hovering around $20,000 a month no matter how hard you work, chances are you’re operating under the wrong business model. Most gyms are built…
- Gym Business Coach Podcast
When A Member Cancels
Members leave gyms all the time. That’s part of the business, and it never feels good. But the real problem is how most gym owners react when it happens. Those…
- Gym Business Coach Podcast
How Your Marketing Agency Is Killing Your Business
“Give us 90 days, and we’ll flood your gym with clients.” At some point, every gym owner hears this marketing agency promise. And when revenue feels tight…
- Gym Business Coach Podcast
The Workshop That Will Change Everything
Wouldn’t it be great if gym owners could actually see how a business works instead of guessing their way to revenue? That’s exactly why this episode exists…
- Gym Business Coach Podcast
Why Your Coaches Don't Care (And How To Fix It)
Are you one of those gym owners who keep replacing coaches, retraining new ones, and still end up dealing with the same problems six months later? When coaches…
- Gym Business Coach Podcast
Impact vs. Income
Gym owners aren’t afraid of hard work. They’re afraid everything falls apart the moment they step back. So they coach every session, fill every gap, and carry…
- Gym Business Coach Podcast
Your 2026 Marketing Playbook
For many gym owners, the only marketing strategy is Facebook ads. When numbers start falling, and they need more leads, their default move is: run another ad…
- Gym Business Coach Podcast
The January Gold Rush
January feels like a goldrush for gym owners. It looks like momentum, with leads pouring in, calendars filling up, and sign-ups spiking. But underneath it…
- Gym Business Coach Podcast
Do Gym Owners Need Motivation?
Most gym owners don’t burn out... they just stop giving a damn. The gym runs. Clients come and go. Nothing’s broken on the surface. But nothing’s exciting…
- Gym Business Coach Podcast
2025 Year-End Recap
Following every new wave of fitness trends might feel like innovation… until it turns your business into a revolving door. High Rocks, peptides, GLP-1s… All of…
- Gym Business Coach Podcast
Can Your Gym Survive Without You - From Job Owner to Business Builder
You might own a gym… but can it actually run without you? If stepping away for even a day feels impossible, there’s a bigger issue at play. In this episode…
- Gym Business Coach Podcast
How Do You Boost Gym Profits During the Holidays? Uncover Secret Strategies Now!
Some gyms go silent during the holidays. And they pay the price in January. When sessions slow, and everyone’s focused on celebrations and family gatherings…
- Gym Business Coach Podcast
Your Workouts vs. Your Clients’ Workouts
Are you crushing deadlifts at 6am, while your clients are stuck doing burpees, battle ropes, and burnout circuits day in, day out? No blaming here. It’s…
- Gym Business Coach Podcast
Should Entrepreneurs Avoid Debt? Robert Kiyosaki vs. Dave Ramsey
Some gym owners treat debt like a dirty word. They avoid it at all costs, convinced that cash-only is the only safe path. But here’s the irony: many of those…
- Gym Business Coach Podcast
How Movement Quality Will Redefine the Training Industry w/ Marty Miller
In this episode, Tim and Zach are joined by Marty Miller, Chief Movement Officer at Kinotek, to break down what’s actually possible on the training floor when…
- Gym Business Coach Podcast
Facebook Ads and ROI
If your Facebook ad leads are costing more and converting less, you're not imagining it. Something’s definitely going on. And it’s hitting gym owners across…
- Gym Business Coach Podcast
The Math of Large Group Training
You think you’re making money on your packed group sessions… until you do the math. Every hour looks busy, but your profit margin’s disappearing behind coach…
- Gym Business Coach Podcast
The Rise and Fall of Large Group Training
There’s a difference between a packed room and a profitable gym. Unfortunately, many gym owners don’t see it until it’s too late. What started as a scalable…
- Gym Business Coach Podcast
Your Next Coach
You’ve got a stack of resumes and a great candidate on the phone… until you hit the schedule part. Suddenly, their “perfect fit” status depends on your ability…
- Gym Business Coach Podcast
Is CrossFit Actually Dying?
If you’re still running a CrossFit gym in 2025, you’re either in denial… or really good at ignoring Google Trends. The momentum’s gone. People aren’t searching…
- Gym Business Coach Podcast
5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 5)
Let’s be real – selling sessions is an outdated business model. You might think landing a $3K or $5K sale is a win, but it’s actually a trap. Instead of…
- Gym Business Coach Podcast
5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 4)
Some gym owners think they just need better ads. So they swap agencies. Rewrite headlines. Launch new promos. And when the new clients start rolling in, it…
- Gym Business Coach Podcast
5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 3)
A lot of gym owners wear every hat in the building (and think that’s just part of the job). They train every client. Put out every fire. Answer every email…
- Gym Business Coach Podcast
5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 2)
Many gym owners believe that discounting their services will get someone through the door. That a “free week” or “first responder discount” will tip the…
- Gym Business Coach Podcast
5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 1)
Some gyms are packed… and still broke. The schedules are full. The energy is high. But when it comes time to check the bank account, there’s barely anything…
- Gym Business Coach Podcast
Are Your Coaches Driving Members Away? How To Align Staff Responsibilities for Gym Success
Most coaches aren’t lazy. They’re not unmotivated. They’re just being managed like they’re business owners… And that’s where things start to break. In this…
- Gym Business Coach Podcast
Are You the Cheesecake Factory of Fitness? How to Streamline for Greater Success
Many gym owners add new services with the best intentions. A couple of clients ask for something different… there’s a gap in the schedule… maybe a new trend…
- Gym Business Coach Podcast
Who Really Inspires Todd Durkin's Legendary Fitness Journey? The Untold Story of Triumph
In this episode, Tim and Randy sit down with world-renowned coach and speaker Todd Durkin. He’s the founder of Fitness Quest 10 and the guy behind athletes…
- Gym Business Coach Podcast
Fireside Chat with Donald Miller
“You thought your customers were lazy on the gym floor. They’re even lazier with their brains.” That’s how Donald Miller explained the hidden reason most gym…
- Gym Business Coach Podcast
The Path to 100 Gyms w/ Devin Gage
Most gym owners open a second location and hit a wall. Devin Gage is building to 100. In just over two years, he’s grown from one gym in Pennsylvania to eight…
- Gym Business Coach Podcast
7 Habits of Winning Gyms – Habit 7
Some gym owners just keep pulling away – month after month, year after year – while others stall out, stuck at the same level no matter how hard they push…
- Gym Business Coach Podcast
7 Habits of Winning Gyms – Habit 6
Most gyms don’t realize they’re making business decisions in the dark. They’ll cut the agency. Hire a new closer. Pause the ads. Raise prices. Then lower…
- Gym Business Coach Podcast
7 Habits of Winning Gyms – Habit 5
Have you noticed that most gyms look alike? The offers are recycled – “first week free” deals and other copy-and-paste promos. The ads all sound the same. The…
- Gym Business Coach Podcast
7 Habits of Winning Gyms – Habit 4
Some gyms run full speed just to stay in place. Revenue jumps, then drops. Cash flows in, then disappears. And it’s not because anything looks broken on the…
- Gym Business Coach Podcast
7 Habits of Winning Gyms – Habit 3
Your campaign is good. And ads are working. And the leads are flowing. And that’s exactly when most gym owners make the call that stalls their growth for the…
- Gym Business Coach Podcast
7 Habits of Winning Gyms - Habit 2
“We’re saving money on rent…” It’s something a lot of gym owners are proud to say. And it’s also one of the most expensive mistakes they make without realizing…
- Gym Business Coach Podcast
7 Habits of Winning Gyms - Habit 1
Most gyms don’t fail because the owners don’t care. In fact, they care too much. They pour time, money, and energy into anything they think might help them…
- Gym Business Coach Podcast
Time Or Money
Too busy to run ads. Too broke to hire help. Too tired to fix the stuff that’s clearly not working. Most gym owners need to get honest about the resources they…
- Gym Business Coach Podcast
No Average
Most gym owners don’t realize how dangerous “average” really is. It’s predictable and it looks safe. Manageable. But average is actually a trap – and it’s…
- Gym Business Coach Podcast
Freedom Outside The Gym
It doesn’t hit at first. Not in year one. Not even in year five... But eventually, every gym owner has that moment. When the day-to-day feels a little heavier…
- Gym Business Coach Podcast
Google Ads Mastery For Your Gym
Meta used to be the go-to for gym leads. Not anymore. Yes, leads are still coming in. But they’re not showing up. Or they don’t answer calls. Or ghost SMSs…