Latest / Gym Business Coach Podcast
The January Gold Rush
January feels like a goldrush for gym owners.
It looks like momentum, with leads pouring in, calendars filling up, and sign-ups spiking.
But underneath it, something else is happening: just as many members are leaving out the back door.
And your gym is not alone here. This is typical across the industry.
In January, clients reassess everything: their finances, priorities, and their results from last year. And when fitness has been framed as a short-term result instead of a long-term identity, it becomes an easy cut.
This is the topic Tim and Zach break down in this week’s episode.
They also…
The skinny
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