Intent-Based Marketing Strategy: Attract Customers Ready to Buy

Gym Business Coach Podcast · Mar 24, 2026 · 12m · transcript

In this episode, Randy and I break down intent-based marketing and branding for gym owners—a strategy that turns content into measurable ROI, leads, and memberships instead of just posting for attention. We explain how to create high-value fitness content that helps prospects get results first, then guides them to the next step with soft calls-to-action like newsletters, consultations, or opt-ins.

We also discuss how to track gym marketing performance using UTM links, segment prospects based on where they are in the fitness buying journey, and use common questions from the training floor to…