Latest / Gym Business Coach Podcast
The 99¢ Pricing Trick: Add $10K/Year to Your Gym
In this episode, Randy and I talk about a simple pricing strategy most gym owners overlook: the 99¢ pricing effect. We also preview our upcoming Iron Circle Experience in Orlando with speakers Joey Coleman and Jeff Hoffman and revisit a big lesson Joey shared with us, most gyms spend heavily on marketing but ignore member retention, even though improving retention is one of the fastest ways to grow revenue.
I break down how adding just $0.99 to a weekly membership can generate more than $10,000 per year with 200 members, thanks to basic psychological pricing. We also talk about why gym owners…
The skinny
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