Shows / Empire Secrets of Digital Marketing with Mariana Henninger
Empire Secrets of Digital Marketing with Mariana Henninger
Think digital marketing and entrepreneurship... but FUN as heck!
I talk to a savvy, growth-minded, established online business owners looking for sharp, often overlooked marketing tactics — stuff that cuts through noise and makes you go wait, what?!
Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I…
Episodes
- Empire Secrets of Digital Marketing with Mariana Henninger
She Found My Client On ChatGPT, Then Paid In Full: How to Attract Pre-Sold Clients Without Complicated Funnels | Ep. 150
Text me! A potential client asks ChatGPT for a coach. ChatGPT recommends my client Suzanne Longstreet. What happens next is pretty wild... She visits Suzanne's…
- Empire Secrets of Digital Marketing with Mariana Henninger
Speakers With A STORY: How to Land More Speaking Engagements With Little To No Stage Footage (Revolutionizing the Speaker Reel) | Ep. 149
Text me! Many of you might know me for our emotion-driven Brand Trailers™… Now I want to bring that same storytelling and depth to speaker reels. Event…
- Empire Secrets of Digital Marketing with Mariana Henninger
Marketing Automation vs. Human Connection: What Actually Builds Trust? | Ep. 148
Text me! There’s a certain kind of marketing that makes my skin crawl. You follow someone interesting. Maybe you’re genuinely curious about their work. And…
- Empire Secrets of Digital Marketing with Mariana Henninger
Why I Turned My $5K Curriculum Into a $97 Workshop | Ep. 147
Text me! We’ve all been there. You buy the low ticket thing, a workshop, or a mini-course because it sounds so good in the moment… …and then three months…
- Empire Secrets of Digital Marketing with Mariana Henninger
"Magic In The Room" - Why People Instantly Trust You in Person But Not Online | Ep. 146
Text me! Have you ever walked away from an in-person conversation thinking… "If people could just meet me, they'd get it." But the internet sucks the magic out…
- Empire Secrets of Digital Marketing with Mariana Henninger
How To Makes Sales Calls Easy... The Digital Marketing Strategy That Gets Clients Who Are Ready To Buy | Ep. 145
Text me! *DM me "HUMAN" on Instagram @brandmagnetic to get the full blueprint of how to create a Human Connection Video that builds trust before you ever get…
- Empire Secrets of Digital Marketing with Mariana Henninger
Empire Secrets: The 3-Part Trust Ecosystem I’m Building Right Now | Ep. 144
Text me! Your work is incredible. You know it. Your clients know it. But somehow, cold people still need a whole journey before they feel it. The annoying and…
- Empire Secrets of Digital Marketing with Mariana Henninger
How To Get Premium Presold Coaching Clients in 2026 (Full Blueprint) | Ep. 143
Text me! WORK WITH ME: 👉 DM me "PRESOLD" on Instagram go.brandmagnetic.com/instagram for details on our private coaching program. If we haven't yet - let's…
- Empire Secrets of Digital Marketing with Mariana Henninger
The “Hidden” ROI of Speaking That No One Talks About — With Heather Sager | Ep. 142
Text me! So, you want to get on more stages? Cool. But let’s get real for a sec—visibility alone won’t grow your business. You don’t need more eyeballs. You…
- Empire Secrets of Digital Marketing with Mariana Henninger
Why More Visibility Won’t Fix Cold Buyers — From Content Machine to Trust Machine | Ep. 141
Text me! Most coaches think they have a visibility problem. More leads. More eyeballs. More content. More stages. More podcasts. But if your sales calls still…
- Empire Secrets of Digital Marketing with Mariana Henninger
Why More Content Isn’t Shortening Your Sales Cycle… How Trust Actually Works | Ep. 140
Text me! We’ve been told that trust takes forever. Seven hours of content (although more likely seventy!). Six to twelve months of nurturing. Constantly…
- Empire Secrets of Digital Marketing with Mariana Henninger
“Ahh I Need To Fix My Visibility!” – Here’s What You Need Instead In Your Digital Marketing | Ep. 139
Text me! So many brilliant coaches think they have a visibility problem — “if only more of the right people could see me!!” Today, I’m going to show you what’s…
- Empire Secrets of Digital Marketing with Mariana Henninger
Stop Starting From Zero on Sales Calls: The 3-Phase System That Gets Clients PreSold | Ep. 138
Text me! I need you to hear this: if your sales calls still feel like heavy lifting – it’s all about what’s happening BEFORE the call. In this episode, I’m…
- Empire Secrets of Digital Marketing with Mariana Henninger
The Hidden Reasons In Your Digital Marketing That Buyers Say Yes To Another Coach Who’s Less Qualified | Ep. 137
Text me! I’ve been seeing this conversation in a few groups I’m in… (and sometimes in more intimate conversations): Why is that coach who’s (honestly) less…
- Empire Secrets of Digital Marketing with Mariana Henninger
The 4 Trust Triggers™ That Get Your Dreamiest Coaching Clients Presold | Ep. 136
Text me! Most coaches have been sold the same tired idea: post more, stay visible, and eventually people will trust you enough to buy. Sure – familiarity bias…
- Empire Secrets of Digital Marketing with Mariana Henninger
Why “Bigger” Businesses Still Go Broke, And How You Can Build For Financial Resilience — with Mike Michalowicz | Ep. 135
Text me! I went snooping on Mike Michalowicz’s book page and found a ridiculous little “vote” widget: “I’m Mike’s biggest fan” vs “I can’t stand this guy.”…
- Empire Secrets of Digital Marketing with Mariana Henninger
Why Your Online Presence Might Be Repelling the Right Clients | Ep. 134
Text me! A few weeks ago, I talked about finding the mentor I thought was the one — buying his low-ticket offer, putting down a deposit, getting refunded… then…
- Empire Secrets of Digital Marketing with Mariana Henninger
The Trust Shift No One’s Talking About in Video Marketing | Ep. 133
Text me! I had a realization this week that honestly shocked me a little. After 15+ years as a documentary filmmaker — after building a career on beautiful…
- Empire Secrets of Digital Marketing with Mariana Henninger
Build a Follow-Up Machine That Books Clients For Your Digital Marketing with Carlyn Bushman | Ep. 132
Text me! You know that sick feeling when you realise you’ve had dozens of great sales calls… and half of those people are just floating around in your inbox…
- Empire Secrets of Digital Marketing with Mariana Henninger
Rejected From The Room I Wanted — And Why It Was Exactly What I Needed | Ep. 131
Text me! A few weeks ago, I thought I had finally found the mastermind room I’d been looking for. You know that feeling — when you discover someone whose…
- Empire Secrets of Digital Marketing with Mariana Henninger
You May THINK You Need More Visibility – But THIS Is What Will Really Move The Needle + The Fastest Conversion I’ve Ever Seen | Ep. 130
Text me! She didn’t “think about it.” She didn’t need nurturing emails. She didn’t need a million touchpoints. She didn’t need convincing or persuading. She…
- Empire Secrets of Digital Marketing with Mariana Henninger
Empire Diaries: From Burned Out to Locked In — The Nervous System Shift That Rewired My Drive And Revolutioned My Digital Marketing Business | Ep. 129
Text me! This episode is suuuuper personal. Over the last few years, my body changed in ways I wasn’t prepared for. (Hello 40’s!) Weight gain, energy crashes…
- Empire Secrets of Digital Marketing with Mariana Henninger
The Anti-Hustle Business And What Real Leadership Looks Like (Even When It’s Messy) with Kelsea Koenreich | Ep. 128
Text me! Years ago, Kelsea Koenreich was the definition of “driven.” She was scaling fast, saying yes to everything — and quietly falling apart. One day, after…
- Empire Secrets of Digital Marketing with Mariana Henninger
Empire Diaries: I Stopped Letting AI Write for Me — Here’s What Happened In My Digital Marketing Next | Ep. 127
Text me! The other day, a friend of mine urged me to listen to a podcast episode from Nathan Barry (founder of Kit) and Tim Grahl, the CEO of Story Grid. My…
- Empire Secrets of Digital Marketing with Mariana Henninger
Stop Hiring “Unicorn VAs” — Build a Real Marketing Support Team in 2026 — with Emily Reagan | Ep. 126
Text me! We often misunderstand the role of Virtual Assistants (VAs). Today I chat with self-proclaimed “jill-of-all-trades when it comes to digital marketing…
- Empire Secrets of Digital Marketing with Mariana Henninger
From War Zones to Webinars — What “Strength” Means to Me Now And My 2026 Growth Plan In Digital Marketing | Ep. 125
Text me! Yesterday I was meal-prepping (new year, new me) with my therapist friend Farya Barlas’ podcast in my ear – and her prompt struck me so hard I had to…
- Empire Secrets of Digital Marketing with Mariana Henninger
The Hidden Reason You’re Avoiding Selling — And How to Unblock It with Lauren Shaw | Ep. 124
Text me! Lauren Shaw was on top of the world, taking an amazing trip in Patagonia... And then she got home, sat down at her computer… and just absolutely…
- Empire Secrets of Digital Marketing with Mariana Henninger
Becoming the Seven-Figure Founder — My Real Focus In Digital Marketing for 2026 | Ep. 123
Text me! At the start of this year, I wanted to do something different. I decided to not think about resolutions. I really felt like I was being called to…
- Empire Secrets of Digital Marketing with Mariana Henninger
EMPIRE DIARIES: 30 Days Of Full Focus And The Word That’s Carrying Me Into 2026 | Ep. 122
Text me! A few days ago, I was floating in turquoise water in the Bahamas — completely alone, no noise, no phone — and I said a prayer I’ve said many times…
- Empire Secrets of Digital Marketing with Mariana Henninger
The Simple Sales Page Structure That Attracts Better Clients with Samantha Burmeister | Ep. 121
Text me! If you’ve ever stared at your own sales page and thought, “Something here feels… off,” you’re going to love this one. In this conversation with sales…
- Empire Secrets of Digital Marketing with Mariana Henninger
Outsourcing for Bosses — What to Delegate First in Your Digital Marketing with Kirsten Graham | Ep. 120
Text me! You know that moment when you finally hire someone… and suddenly your business feels real? Kirsten Graham has watched that happen over and over again…
- Empire Secrets of Digital Marketing with Mariana Henninger
A Thanksgiving Love Note + Why 2026 Is Already My Favorite Year Ever | Ep. 119
Text me! This is a tiny Thanksgiving love note from my almost-gone voice — because I couldn’t not pop in today and tell you how wildly grateful I am that…
- Empire Secrets of Digital Marketing with Mariana Henninger
The BTS Of My Absolute BIGGEST Black Friday Offer This Year - And How It Will Change Your Digital Marketing Forever | Ep. 118
Text me! I sat down with my notebook convinced I had to build a big, complicated Black Friday funnel — bonuses, bundles, deadlines, layers… the whole thing…
- Empire Secrets of Digital Marketing with Mariana Henninger
A Low-Ticket Tiny Offer SLO Funnel Fuels High-Ticket Sales with Allie Bjerk | Ep.117
Text me! When Allie Bjerk got started, she didn’t wait for the “perfect” offer. She shipped a tiny one — fast. A simple low-ticket product, a clean page, and a…
- Empire Secrets of Digital Marketing with Mariana Henninger
Empire Diaries: My First 7.2 x ROAS + The Identity Shift Behind It In Digital Marketing | Ep. 116
Text me! This week felt like a LEVEL UP week inside the business. I finally got my first Brandmagnetic hoodie — and it instantly shifted something…
- Empire Secrets of Digital Marketing with Mariana Henninger
The Psychology Behind Irresistible Black Friday Deals with Kelsey Silver | Ep. 115
Text me! Last year, Kelsey Silver watched a client make six figures in a single weekend — and not because she slashed prices. The secret? She treated Black…
- Empire Secrets of Digital Marketing with Mariana Henninger
Empire Diaries: My Strategy for an Evergreen Funnel That Sells Year-Round With Digital Marketing | Ep. 114
Text me! Last week, I caught myself doing *that* again — endlessly tweaking slides, rewriting emails, and convincing myself the funnel needed one more layer…
- Empire Secrets of Digital Marketing with Mariana Henninger
Stop Hiding Your Weird — Personality-Led Copy That Converts in Digital Marketing with Lucy Bedewi | Ep. 113
Text me! There is so much beige garbage in the online space, and it’s so easy to just produce content that gets lots in that sea of sameness. But years ago…
- Empire Secrets of Digital Marketing with Mariana Henninger
3 Killer Strategies To Quiet Your Inner Critic — And Keep Crushing Your Digital Marketing | Ep. 112
Text me! I was sitting in front of my mic — coffee going cold, notes open — and suddenly I caught myself doing it again. That quiet, sneaky voice had crept in…
- Empire Secrets of Digital Marketing with Mariana Henninger
SEO That Fits Your Business (and Your Lifestyle) with Lena Christine | Ep. 111
Text me! What if your audience could find you without you dancing on Reels or posting 24/7? That’s exactly what today’s guest, Lena Christine of Lazy Girl…
- Empire Secrets of Digital Marketing with Mariana Henninger
Empire Diaries: From Idea Overload to Implementation — My Simple System for Q4 (Digital Marketing) | Ep. 110
Text me! Early-morning coffee, quiet house — and a simple plan. I’m sharing exactly how I’m running Q4 in CEO mode: fewer moves, cleaner focus, and my kickass…
- Empire Secrets of Digital Marketing with Mariana Henninger
Want to Show Up in AI Search (GEO)? Do This with Adam Chronister
Text me! Think SEO is just keywords and backlinks? That’s cute. Search has changed — and if you want to be found by LLMs like ChatGPT and Claude, not just…
- Empire Secrets of Digital Marketing with Mariana Henninger
Empire Diaries: Stop Fixing The Mic Arm — The Power of Focus, Selling Trust First, and the Evergreen Funnel I’m Building | Ep. 108
Text me! Confession: I almost spent 20 minutes re-mounting my mic arm today… then I pressed record. This one’s a pep-talk and a plan — my new “I do not…
- Empire Secrets of Digital Marketing with Mariana Henninger
Empire Diaries: Why Digital Marketing For DIY Courses Isn’t Dead — And Why I’m Obsessed With Them Right Now | Ep. 107
Text me! If, like me, you’re hearing the theme song of Gilmore Girls play in your head (because I’m now falling asleep to it every night 😌, fall MUST be…
- Empire Secrets of Digital Marketing with Mariana Henninger
What–Feel–Who: The Question Framework That Leverages Conversations Into Relationship Currency with Ravi Rajani | Ep. 106
Text me! We don’t often think about it – but every time you ask someone a simple, throw away “How are you?” you’re missing an incredible opportunity to create…
- Empire Secrets of Digital Marketing with Mariana Henninger
Micro-Mastery: The Fastest Way to Get Good at Anything with Pat Flynn | Ep. 105
Text me! Pat Flynn is one of those rare “make it simple, make it doable” humans — Smart Passive Income, best-selling books, packed live events, and advice you…
- Empire Secrets of Digital Marketing with Mariana Henninger
Empire Diaries: The One Where I’m So Freaking Excited About (Quiet Pivot That’s Changing Everything) | Ep. 104
Text me! This is the episode where I admit what’s been true for a while: I don’t want to crank out more content. I want to create more connections. So I’m…
- Empire Secrets of Digital Marketing with Mariana Henninger
Empire Diaries: This Isn’t A Bot: Where AI Goes Too Far in Digital Marketing | Ep. 103
Text me! Let’s talk about the robot in the room. In this episode, I’m sharing what I’ve been noticing lately in the wild world of AI — and why the solution…
- Empire Secrets of Digital Marketing with Mariana Henninger
The Pre-Sell Revolution: How to Become the Only Choice in a Noisy Market | Ep. 102
Text me! Let’s talk about the stuff that actually moves the needle. Not the new funnel, or the fancy redesign, or the perfect Instagram grid. But the little…
- Empire Secrets of Digital Marketing with Mariana Henninger
What Makes Someone Trust You Instantly? | Ep. 101
Text me! This one’s different — I’m in the hot seat for a change on William Attaway’s Catalytic Leadership podcast.. I sat down with William Attaway on his…
- Empire Secrets of Digital Marketing with Mariana Henninger
Why I’m Scaling Slower, Happier, and More On-My-Terms | Ep. 100
Text me! This is your unofficial summer permission slip: it’s okay to slow down. Actually…. sometimes it’s THE smartest move you can make. In this episode, I’m…
- Empire Secrets of Digital Marketing with Mariana Henninger
Offers, Funnels, and Friends: The Non-Negotiables for Digital Marketing I’m Doubling Down On | Ep. 99
Text me! You know those weeks where everything just feels... ok, no great? Sales, eh. Content, eh. Inbox, a digital hellscape. So I did what any emotionally…
- Empire Secrets of Digital Marketing with Mariana Henninger
Want to Be Unforgettable In Your Digital Marketing? Forget Your Origin Story And Make Your People FEEL This Instead | Ep. 98
Text me! I recorded this episode while packing for a trip to Paris – this is one of the most important shifts I want you to make in your marketing. We’re…
- Empire Secrets of Digital Marketing with Mariana Henninger
Why Your Business Feels Off & A Deep Dive On Alignment with Caryn Gillen | Ep. 97
Text me! Ever had everyone chime in with advice — and then one person comes along that asks ONE simple question,, but that one thing rearranges your brain?…
- Empire Secrets of Digital Marketing with Mariana Henninger
Behind the Scenes of My Quietest (and Boldest) Business Shift Yet | Ep. 96
Text me! This is one of those episodes I recorded just for me but I have a feeling it might hit for you too. I'm in the middle of a huge transition — and even…
- Empire Secrets of Digital Marketing with Mariana Henninger
Why The 10x Mindset Is Messier Than You Think (How My Business is Shifting Toward Deeper Alignment and Fewer Carbs) | Ep. 95
Text me! In this week’s solo riff, I’m packing up my camera gear and heading out for a client shoot — but first, flipping on the mic to share more of what I’ve…
- Empire Secrets of Digital Marketing with Mariana Henninger
Behind The Scenes Of A Business Shift I Didn't See Coming | Ep. 94
Text me! In this episode of Empire Diaries, I’m talking about something that’s been bubbling under the surface for weeks—and finally broke through like a loud…
- Empire Secrets of Digital Marketing with Mariana Henninger
The Surprising Truth About Influence And Leadership (And How To Build it From The Inside Out)—with Dr. William Attaway | Ep. 93
Text me! What if the best leadership strategy isn’t about strategy at all? In this episode, I sit down with Dr. William Attaway, a seasoned leadership coach…
- Empire Secrets of Digital Marketing with Mariana Henninger
Why I’m Scaling Back My Digital Marketing to Go Bigger (and Feel Better) - And Why 10X is truly easier | Ep. 92
Text me! his week’s episode is a little all over the place—in the best way. I’m talking about the shift I’ve been feeling in my business, the AI-generated…
- Empire Secrets of Digital Marketing with Mariana Henninger
Booked in 4 Hours: The Power of a Tiny Video | Ep. 91
Text me! If your brand story sounds like a slow walk through your childhood or your “why,” this episode will be your loving wake-up call. In this deep-dive…