Latest / Empire Secrets of Digital Marketing with Mariana Henninger
The Trust Shift No One’s Talking About in Video Marketing | Ep. 133
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I had a realization this week that honestly shocked me a little.
After 15+ years as a documentary filmmaker — after building a career on beautiful, cinematic visuals — I found myself saying something I never thought I’d say:
a brand video filmed on your phone may now build more trust than one that looks like a movie.
Not because quality doesn’t matter.
But because we’ve entered a moment where “too polished” can start to feel suspicious.
I found myself doing it without even thinking: scrolling past beautiful video and immediately checking whether it was AI. Looking for the label…
The skinny
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