Latest / Empire Secrets of Digital Marketing with Mariana Henninger
Stop Hiring “Unicorn VAs” — Build a Real Marketing Support Team in 2026 — with Emily Reagan | Ep. 126
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We often misunderstand the role of Virtual Assistants (VAs). Today I chat with self-proclaimed “jill-of-all-trades when it comes to digital marketing and techie skills” Emily Reagan about everything from defining the difference between a general assistant and a specialized marketing VA, all the way to the importance of real-time feedback loops during launches.
We also cover:
📌 Clarifying roles and responsibilities
📌 Specialization over generalization
📌 Onboarding and SOPs
📌 Hiring for the long term, not just the launch
📌 Investing in skilled (vs. low cost) help
📌 Capturing real-time…
The skinny
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