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The Psychology Behind Irresistible Black Friday Deals with Kelsey Silver | Ep. 115
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Last year, Kelsey Silver watched a client make six figures in a single weekend — and not because she slashed prices.
The secret?
She treated Black Friday like a strategy, not a scramble.
In this conversation, Kelsey breaks down how to approach Black Friday week with intention — from crafting magnetic offers to understanding what your audience actually wants to buy — and how to make it feel aligned instead of exhausting.
We talk about what’s working right now, the biggest mistakes she sees course creators and coaches make every November, and why “doing less” often creates the biggest…
The skinny
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