Stop Hiding Your Weird — Personality-Led Copy That Converts in Digital Marketing with Lucy Bedewi | Ep. 113

Empire Secrets of Digital Marketing with Mariana Henninger · Oct 16, 2025 · 30m

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There is so much beige garbage in the online space, and it’s so easy to just produce content that gets lots in that sea of sameness.

But years ago, Lucy tossed a simple offer into a Facebook group: “Want help telling your story?”

One founder took a chance. Lucy wrote it fast, in her voice, not the internet’s — and the reply landed:

“I’ve had people write my story… no one’s ever captured it like this.”

That single line became market validation - and the start of Unicorn Messaging: copy that doesn’t try to be everyone, “just unmistakably you”.

Lucy is a force when it comes to…