Latest / Empire Secrets of Digital Marketing with Mariana Henninger
Why More Content Isn’t Shortening Your Sales Cycle… How Trust Actually Works | Ep. 140
Text me!
We’ve been told that trust takes forever.
Seven hours of content (although more likely seventy!). Six to twelve months of nurturing.
Constantly provide value and create a gazillion posts so people can “know, like, and trust” us.
And sure… people need touch points. But your dreamiest buyer is not seeing every single thing you post. She’s catching a post here, a story there, maybe a webinar, maybe your pinned video… and quietly building a picture of who you are, what you stand for, and whether she trusts you enough to pay you.
In this episode, I’m breaking down how trust actually works…
The skinny
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