Shows / New Era Reseller
New Era Reseller
New Era Reseller is the podcast for regular people who want to build a real income using arbitrage strategies, without gimmicks, gurus, or guesswork. Each week we break down the moves that work right now: how to find products that actually sell, how to read the data so you stop guessing, and how to price and restock for steady profit.
But this is not only about the numbers. Building a business builds you. So alongside the tactics we talk about the habits, mindset, and small daily wins that turn…
Episodes
- New Era Reseller
Fear Wears a Cardigan
In 2007, after a real estate crash, Brian and Robin Joy made each other a promise: no more businesses. Just the day job, the dream house, and Saturday trips to…
- New Era Reseller
Which Buy Box? Introducing Sales DNA
"The buy box says this." Which buy box? Back in 2023, on the main stage in Columbus, Brian told a room full of sellers the buy box is multidimensional, and got…
- New Era Reseller
Give Your AI the Valet Key
There's a lot of fear going around about using AI agents on Amazon. "Amazon says you can't." Brian went and read the actual rule instead. On March 4th, Amazon…
- New Era Reseller
Q4 Is Going to Break Things: Be Ready and Make the Money Others Won't
Robin Joy has two predictions for Q4 2026. First, Amazon is going to have a harder time than ever keeping up with everything going in and going out…
- New Era Reseller
Diversifying Across Marketplaces: Don't Put All Eggs In One Basket
Selling on Amazon is like renting a storefront in the busiest mall anywhere. The customers are already walking by, and the landlord handles security, checkout…
- New Era Reseller
Butter, Foundation, and the Delicate Cure
Every Thanksgiving, Robin Joy has the kids make butter. Cream goes in a Mason jar, the lid goes on tight, and they shake. And shake. Twenty or thirty minutes…
- New Era Reseller
7 Steps to Undeniability
Brian had two coaching sessions back to back this week. Same hour, same price, two different sellers. One of them got about half the value of the other, and it…
- New Era Reseller
The Coffee Cake Is 325, Not 350
Last July we wrote a book called PATH. Prospect, assess, test, harvest. Brian handed the whole manuscript to ChatGPT as context and built officialolsons.com…
- New Era Reseller
CARCAST: He Was Checking 14 Things. All the Wrong Ones
Brian had a coaching session this morning with a seller about ten months in, and inside twenty minutes the guy had racked up three strikes without knowing it…
- New Era Reseller
What Counts as a Rep: The Number You've Been Measuring Wrong
James Dyson built 5,127 prototypes. The first 5,126 didn't work. That's a success rate of two hundredths of one percent. Frank Sinatra recorded more than a…
- New Era Reseller
Profit Tune-Up: Scaling Beyond ROI Limits
About 20 minutes into a coaching session, Brian said something he had never said to a client before: "I don't know what I would change." Not one red line. A…
- New Era Reseller
It's a Metal Detector, Not a Treasure Detector
Your sourcing tools beep on everything. That does not mean everything is treasure. In this episode we unpack one of the most important mindset shifts in…
- New Era Reseller
On Becoming Undeniable: Do So Much You Can't Be Denied
There is a version of you the market cannot ignore. This episode is about becoming that person. Undeniable is not a talent you are born with. It is a…