Butter, Foundation, and the Delicate Cure
Every Thanksgiving, Robin Joy has the kids make butter. Cream goes in a Mason jar, the lid goes on tight, and they shake. And shake. Twenty or thirty minutes of nothing, long enough that they start asking if it's a trick. Then there's a thud against the lid, and all of a sudden it's butter.
The thud isn't the work, though. The work happened while nobody could see anything going on in that jar. This episode is about that stretch, in your business, when you've been doing the right things and there's nothing to show for it yet.
It starts somewhere strange: you've never seen a perfect circle…
The skinny
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